Guangzhou sanyuanli leather wholesale city zhidian

After "free growth" completed the original accumulation of wealth and industrial experience, the tangible hand of the government began to participate, helping and guiding industrial upgrading, developing first and then upgrading. Who can say that this is a wise strategy?

When the market finds a way out, Sanyuanli will also redefine the rules of players.

In order to make Sanyuanli leather products get out of the embarrassing situation of "large output and few famous brands", Baiyun District Government launched the strategy of "china leather City" on 20 1 1, and made Sanyuanli leather products business circle a regional brand of independent brand incubator in leather industry.

The "Twelfth Five-Year Plan" formulated by Sanyuanli Sub-district Office clearly points out that Sanyuanli leather business circle will become "china leather Commercial Capital" and "Guangdong Leather International Purchasing Center" during the transformation and upgrading in recent five years.

"For us, transformation and upgrading is not simply to transfer enterprises away, but to work hard on management methods and improve service quality in light of reality." Wei Zuoqun said.

Due to historical reasons, many professional markets in Sanyuanli have been converted from residential buildings into commercial buildings or temporary buildings, and some even are old and low-grade properties in the 1980s, which is out of keeping with the image of a modern commercial city.

In the eyes of people who have worked hard in Sanyuanli leather industry for many years, the business model of counters has tended to fall behind, which is also one of the shortcomings that restrict the development of Sanyuanli. In order to maintain sustainable competitiveness and make china leather the first city of products, one of them is the change of business model. We must minimize the proportion of counter operations, from scattered counters to centralized counters, and make 30 to 40 counters into several counters.

"Last year, Tian Hong Leather City, Qianse Leather City and Xinxing Leather City were upgraded one after another. In addition, we must improve our business functions and set up brand stores, image stores, flagship stores and experience stores. " Wei Zuoqun said, "We have studied and formulated the" Sanyuanli Leather Quality Brand Evaluation Scheme "to evaluate the brand of the leather industry, evaluate the quality products in Guangdong Province with industry standards, and then recommend them to the state for selection of national quality products."

Sanyuanli Sub-district Office and other relevant departments began to resolutely crack down on the manufacture and sale of counterfeit and shoddy products within their jurisdiction. Before the evaluation of high-quality products, Sanyuanli will conduct a comprehensive and standardized rectification action on the leather business circle.

In Guangzhou, the police once again launched the "Yangcheng No.5" campaign to crack down on counterfeiting and sales, and launched a unified action against stalls located in Baiyun Leather City, Sanyuanli Street and Sanyuanli Pingying New Village. More than 2,000 counterfeit world-famous leather goods were seized, and five suspects including Yan and Zhu were arrested. According to the market price, the amount involved is about100000 yuan.

Guangdong's "three strikes and two constructions" to crack down on bullying, counterfeiting, commercial bribery, building a social credit system and building a market supervision system have even excited the leather industry in Sanyuanli.

Huang Haiyun, the Guangdong Leather Chamber of Commerce, said, "The key point of" three strikes and two constructions "is actually the" two constructions "after" striking ". Building a social credit system and building a market supervision system is of far-reaching significance to the expansion of the Sanyuanli leather market. "

Guangdong Leather Chamber of Commerce held a "seminar on brand protection and product quality" in Zhudao Hotel, attended by many brand agents such as Goldlion and ELLE. The purpose of the activity is to popularize the knowledge of laws and industry standards for brand agents and answer their doubts in marketing activities.

In fact, in order to create a better image of the leather goods business circle, Sanyuanli has already started to rectify more than 30 leather goods majors.

"Never turn the' exhibition capital' into a' fake capital'," Wei Zuoqun said. "The reputation of Sanyuanli is damaged, and it can't be recovered at the cost of several times or even dozens of times."

In Sanyuanli Street 20 12 Annual Economic Work and Big Taxpayer Commendation Meeting, Wei Zuoqun specifically mentioned that Wang Yang, secretary of Guangdong Provincial Party Committee, made a report entitled "Determined to promote scientific development and accelerate the transformation of development mode" at the plenary session of the provincial party Committee.

In his report, Wang Yang pointed out that under the condition of keeping the overall ranking unchanged and ensuring the success of transformation and upgrading, winning tactically is the strategic success. If we pay too much attention to the total scale, we may win the exhibition tactics temporarily, but delay the opportunity of transformation and upgrading, and the strategic failure is a complete failure. Guangdong will unswervingly promote the transformation and upgrading of industrial structure, even at the expense of a certain development speed. It can be said that "Made in Guangdong" has become history, with the emphasis on "Created in Guangdong".

"In the transition to the modern e-commerce model, whoever seizes the opportunity of e-commerce first will be able to seize the favorable position in the new round of competition." Wei Zuoqun introduced, "Our e-commerce platform should not only realize the basic functions such as information collection, information display, theme planning, activity development, online trading and online communication, but also realize the vertical trading platform of leather goods and upstream and downstream industries integrating information flow, cash flow and logistics to serve the industry and buyers."

Sanyuanli will build a unified e-commerce platform covering the whole leather business circle, establish a headquarters base for e-commerce and even the Internet of Things in the leather industry, and introduce advanced global e-commerce systems, technologies, talents, capital, markets, logistics and international settlement.

"E-commerce has an increasing impact on our traditional trade. As one of the two major home appliance giants in China, Suning now feels the crisis. " Yong Yang, deputy director of Guangzhou Economic and Trade Commission, gave higher expectations. "The advantage of e-commerce is that we are on the same starting line as foreign countries. There is no large-scale professional market abroad, and there is no largest manufacturing base in the world. This is the advantage of our industry and our advantage in Guangzhou. "

"Taobao, like Taobao, is not always dominated by small individuals, but also needs large enterprises and flagship stores to build this website platform." Chen Haiquan, a professor at Jinan University, said that the transformation and upgrading of the industry hopes that the whole industrial structure will gradually extend from the processing link to the high-growth value field, not only earning the price difference, but also becoming a leader.

20 10 Wang Yang pointed out that the output of more than 70 kinds of products in Guangdong ranks first in the country, but we lack a good channel to sell them and have no right to speak through it. Wu, deputy head of Baiyun District, said, "The orientation of Sanyuanli business circle is to be a domestic brand, to make our annual leather goods festival a platform to build our world leather goods business circle, and to strive to build Sanyuanli leather goods index through a series of organization and packaging planning."

The protagonist of transformation and upgrading is the enterprise, and the grassroots government is an indispensable behind-the-scenes pusher, or "a supporting role with many scenes".

In the "Twelfth Five-Year Plan" of street economic development formulated by Sanyuanli Street, Sanyuanli expanded the area of leather goods exhibition area from 400,000 square meters to 800,000 square meters. This means that in the next five years, Sanyuanli will double the market area built in the past 20 years. According to the government's plan, the demolition, reconstruction and re-planning of Sanyuanli Village will bring huge development space for Sanyuanli business circle.

"In our region, there are shoes, bags, clothes, videos and cosmetics, breaking the concept of region, and striving to build this region into a fashion and cultural center in Guangzhou and lead the development of Guangdong businessmen." Chen Haiquan said.

The practice of Sanyuanli tells us that Sanyuanli can still use the limited resources on the cutting edge, based on the existing industrial base, suitable for "land", "production" and "enterprise", promote industrial upgrading and transformation, and avoid industrial hollowing out.

"196 1 year, Sanyuanli Ancient Temple became the first batch of national key cultural relics protection units announced by the State Council, and Sanyuanli people called it' National Treasure No.1'." Wei Zuoqun said that efforts will be made to combine the commercial image of Sanyuanli with history and culture and build Sanyuanli into a famous historical and cultural street.

To some extent, the transformation of Sanyuanli is a deduction of the traditional electronic market in China: leather goods or specialty store are no longer unique to Sanyuanli, and the transformation of Sanyuanli may once again provide reference for the leather industry in China.