Insurance agent's method of promoting insurance

Insurance agent: It is the most difficult at first, especially insurance agents. Because almost all of them live by themselves, 30% of the newcomers can't stay. Those who left their jobs two years ago will definitely not be able to do it or feel that it is not suitable for insurance. In the third and fourth years, the acquaintances and friends around them are well developed and lack sufficient development ability. As for those who left later, they are likely to jump ship or be hired by other insurance companies. Difficulty 1: Without a customer base, not knowing who to introduce insurance to is the biggest problem for many novices. They always turn a blind eye and are eager to talk about each other, but they often ask directly, "Do you want to get insurance?" Experience: According to Shi Dajun, the biggest problem for newcomers in this line of work is bumping like headless flies, and they are blind in finding policyholders. He suggested that newcomers should first determine their own customer base, find people with similar language, education and cultural level, and first find customers among relatives and friends. Difficulty 2: Old-fashioned sales promotion methods, unfamiliar visits and setting tables in the street are often rewarding, but it takes too much time and energy, which is unpredictable and hard to trust. Experience: In fact, there are many ways to promote insurance. Du Jun made a letter of introduction at his own expense, introducing insurance to potential customers, and attached his own telephone number. Every time he visited, he left a letter of introduction to the other party regardless of his attitude at that time, which was equivalent to leaving his own contact information. He said, "A client I just signed was not in when I visited, but after reading the letter I left, he contacted me for consultation." Du Jun also made his own personal insurance website to introduce the company's various insurances, so as to facilitate customers to leave messages or contact him when surfing the Internet. This website also brought him a lot of reinforcements. In addition, Du Jun also uses electronic software to search mailboxes, search telephones from newspapers, and conduct business by mail and telephone. In addition to the above methods, Shi Dajun also taught reporters a way to use acquaintances to carry out business. He said that if a friend is doing property management in a building, he can contact him and ask his friend to take him to the next floor, so that after meeting several people and getting familiar with each other, customers will trust you more easily. ■ Entering the industry: There are two promotion paths for team and individual development. Most successful insurance agents are not alone, because they can introduce reinforcements to insurance companies, and the reinforcements are directly led and responsible by the introducer. So agents can develop their own teams and fight as a team. Of course, it does not rule out that there are lone rangers who have done a good job but have never introduced reinforcements. The insurance company has designed two different promotion paths for them. Promotion path: all insurance companies have designed promotion paths for agents, which can be roughly divided into several positions, namely, business director, group manager, branch manager, branch manager and branch manager. After promotion, insurance agents who follow the team can get management commission from the achievements of team members, and insurance agents who follow the personal development path can get more commission.

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Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.