What's the difference between joint venture and leasing in shopping malls? Which is more suitable for operators? How to determine the deduction ratio of shopping mall joint venture?

One; How much is the deduction for the joint store?

1; A way for brand operators to cooperate with shopping malls is equivalent to renting a booth in the shopping mall and paying a certain rent to the shopping mall every month.

2; The level of mall deduction depends on the location of brand operators' stores, brand awareness, relationship with shopping malls and so on.

3; If you are doing large-scale promotional activities, the sales performance is high, resulting in high water content, and the greater the discount amount of the mall, you can negotiate with the mall to reduce the deduction point of the mall.

Second; Now there are more shopping malls in the city, because shopping malls have more standardized regulations. At the same time, the publicity of a shopping mall is definitely better than that of a single store. So now many shops will choose shopping malls, which can ensure a certain flow of people. What should I pay attention to when renting a store facade? Are there any precautions?

1, check whether it is in the core business district.

2; Is it in the core area of the city or the business district? Location-centered, expanding along a certain direction and distance, attracting customers' radiation range, in short, is the area where customers come to live in the store. No matter big shopping malls or small shops, their sales always have a certain geographical scope. This geographical scope is centered on shopping malls and radiates to the places where consumers who may come to the store to buy. Business circle consists of core business circle, sub-business circle and marginal business circle. The core business district is the closest place to the store, with the highest customer density, accounting for about 50%-80% of the store customers.

3. Verify the identity of the lessor

Third; Before signing the store lease contract and paying the rent deposit, be sure to find out whether the person you are looking for is a staff member of the store investment promotion department or an existing tenant of the store. Generally speaking, if it is a sublease tenant, it is necessary to provide the lease contract and property management contract signed with the mall, and the mall property can only be signed after confirmation.

Fourth; Compare store prices

1; How much can I rent per square meter?

2; How many years can I return this book?

3; The rental return rate of shops is always the key factor to consider when investing in shops. You can check the surrounding shops for reference.

Five; The choice of shop location. Since it is a shop, of course, I hope it is a good location, and the best location will always be the location with the largest traffic. Shops in different locations in the commercial complex will bring different economic benefits. Of course, the shops here are expensive, which is a small disadvantage. A large-scale commercial complex project, no matter how prosperous, some shops can't meet the expected standards of the project. Generally speaking, according to the rental rate of return, the shop outside the street on the first floor of the commercial complex >: the shop inside the shopping mall on the first floor > the shop inside the pedestrian street on the first floor > the shop on the 234th floor.

Six; , investigate the property rights of shopping malls. Before renting a shop, you should go to the real estate trading center where the shop is located to conduct a property right survey to confirm the use of the house and the land.