Brief introduction of Dewen Li enterprises

Company headquarters: Quanzhou, Fujian

Main industries: real estate, education

Dewen Li founded Di Chin Real Estate Company in Quanzhou. Fujian Di Chin Group Co., Ltd. was established on 1994 with a registered capital of 3,265,438+680,000 yuan. After nearly ten years of development, it has now formed a group company with real estate development and education investment as its two pillar industries.

Di Chin Group was awarded the national first-class development qualification in 2003, and was awarded as "China Excellent Private Enterprise" in 2005. At present, the Group has 65,438+08 subsidiaries with development projects in Quanzhou, Xiamen, Fuzhou, Shanghai, Wuhan and Hong Kong, with an annual development capacity of 800,000 square meters. In terms of investment in education, Di Chin Group has built three high-quality kindergartens, two key middle schools, is building a university and donated a key primary school. Cross-regional and cross-industry large-scale and specialized business strategic camp has been formed.

Di Chin Group has the advanced market concept of building a "century-old enterprise" and a strong sense of innovation, honesty and brand strategy, consciously establishes and improves the modern enterprise management system, and extensively absorbs and trains professional managers and various outstanding professional and technical personnel. At the same time, as a corporate citizen, Di Chin Group also shoulders due social responsibilities. Every year, it is rated as "big taxpayer" and "advanced taxpayer" by the tax authorities, and has donated nearly 100 million yuan to charities and various relief activities for many times. Based on the business philosophy of "people-oriented, creating civilized life", the company strives to promote the modernization of housing industry and the specialization of education industry, and has won wide acclaim from all walks of life.

Fuzhou fence

Dewen Li didn't agree with Forbes' inventory of his personal wealth in 2003, but for him, 2003 was indeed an important year. On September 14, 2003, Fujian Di Chin Group laid the foundation stone in Hongshan New District, Gulou District, Fuzhou. This is a landmark day for Di Chin Group. From this day on, Di Chin started a new round of entrepreneurship.

In the urbanization planning of Fuzhou, the proposed urban expansion strategy is a six-character plan of "expanding eastward, advancing southward and expanding westward". With the development and construction of Jinshan New District, "westward expansion" also sounded the horn. In the westward movement in Fuzhou, the "Benevolent Family" initiated by Di Chin Group was a great event. The orientation of this community is a noble living community with the theme of "culture and education". This is in line with Dewen Li's view on the future development of the real estate industry: people-oriented. Real estate is not just building a house, but providing a way of life.

A well-equipped community certainly needs a lot of land space. The total investment of this project is/kloc-0.5 billion yuan, which is undertaken by Renwen Construction Co., Ltd., a subsidiary of Fujian Di Chin Group. It is a high-quality residential area integrating mountain parks, artificial lakes, Olympic venues, large-scale commercial shopping centers and quality education. The project is scheduled to be completed within three years. In July 2003, after Renwen Construction grabbed 450 mu of land in Hongshan New District, Fuzhou City, the company once again won the F plot in Hongshan Hong Guang New District, and included nearly 1,000 mu of land in Hong Guang New District. In Fuzhou, Di Chin's land reserve is second only to Qiao Rong.

Layout outside the province

1994, Dewen Li established Quanzhou Di Chin Development Co., Ltd. 1 1 Compact and semi-compact enterprises with Di Chin real estate as the core were integrated into a group in 1998. After ten years of pioneering, the development of Di Chin can be said to be smooth sailing. 1997, Di Chin was a third-class qualified real estate company approved by the Provincial Construction Committee, and now it is a first-class qualified company, which is unique in the whole state. Dewen Li said: "Real estate is a capital-intensive enterprise." He believes that the core business of Di Chin in the future should be to integrate relevant resources through capital operation.

In Quanzhou, Di Chin develops Fengze Commercial Building, Shenghu Apartment, Bell Tower Apartment, Jinli Garden, Jintai Building, Di Chin Building and Houcheng Apartment. Outside the province, Di Chin actively set foot in commercial real estate. Di Chin has two projects in Henan: Xinzheng Di Chin Trade City and Kaifeng Di Chin Trade City.

March into private education

On September 24th, 2006, the 11th Dewen Li Scholarship Awarding Ceremony of Quanzhou Jimei Alumni Association was held in Quanzhou University for the Aged, and 30 students who received awards and financial aid attended the ceremony accompanied by their parents. Dewen Li has a soft spot for education. Over the past six years, Dewen Li has set up a scholarship fund in Quanzhou Jimei Alumni Association, which has helped more than 300 outstanding students successfully complete their studies.

Dewen Li donated more than 50 million yuan to charity and awarded scholarship assistants. His enthusiasm is commendable, but the responsibility of an industrialist is to manage. The establishment of Quanzhou No.1 Middle School (Fujian Quanzhou Foreign Language Middle School) is the first step towards Dewen Li's education industry. The first middle school has been running smoothly this year. This provides an example for entrepreneurs in Quanzhou: education is an accessible field. Judging from the current situation of education in China, the overall scale of education is huge, but high-quality educational resources are quite scarce. Providing high-quality education to the society requires a lot of investment, which provides a broad space for private capital. At the policy level, apart from compulsory education, high school and above education is liberalized to social capital, allowing reasonable profits, which brings new opportunities to Quanzhou business community.

Shanghai ups and downs

Real estate is called profiteering industry, and profiteering often reminds the public of the image of a profiteer who is rich and heartless. However, it is in this industry questioned by consumers that someone reveals an honest real estate brand, which is hard to imagine and its value is self-evident. It was the Di Chin Group under the leadership of Dewen Li that created this miracle.

Rise rapidly with a unique vision.

From 65438 to 0994, the real estate market in China was at a low ebb. Mr. Dewen Li resolutely left his office where he had worked for many years and went to sea to set up Quanzhou Di Chin Real Estate Development Company. In just two years, Di Chin Company has completed the real estate development of 200,000 square meters, and the registered capital of the enterprise has increased from the initial 5 million yuan to1.1000 million yuan. Its performance made peers sit up and take notice, and its good reputation was widely circulated in Quanzhou. Dewen Li believes that career development is like a wave. When there is a trough, there is a climax. It is important to see the high wave area at the low ebb and take risks, so that others will not follow us.

However, Quanzhou is only a medium-sized city after all. With the rapid development of the real estate industry, the limited market potential has become smaller and smaller, and the competition is becoming more and more fierce. If enterprises want to survive and develop, they have to open up new avenues and go out of Quanzhou. In this way, after laying a solid foundation in Quanzhou, from 65438 to 0996, Di Chin entered Xinzheng, Kaifeng and other places in Henan. Later, at the beginning of 2000, while many real estate developers in Xiamen withdrew from the real estate industry, Di Chin seized a good opportunity to successfully enter the Xiamen market on a piece of 12 mu of land facing the street of Xiahe Road in Xiamen.

A thorough analysis of the macro situation enables Dewen Li to see business opportunities from a strategic perspective. In 2003, Di Chin set his sights on investing in Fuzhou, hoping to set off a new climax in Fuzhou through the project operation of Guoguang New District. Dewen Li believes that the reason for choosing Fuzhou is simple: firstly, Fuzhou is the capital city of Fujian Province and the political, economic, scientific, technological, educational and cultural center of the province. Moreover, the strategy of "expanding eastward and westward" of Fuzhou municipal government will also make the area of Fuzhou urban area expand continuously, and the population of the urban area will also increase. On the other hand, the demand of cities is expanding and the market share is guaranteed. Secondly, as a provincial capital city, Fuzhou has a high degree of scale, specialization and industrialization, which is in line with the development goals of Di Chin. Thirdly, Di Chin has met a "treasure land", and Guoguang New District is surrounded by Jinniu Mountain and Meiting Mountain with superior geographical conditions. The Minjiang River also flows in front of the door, surrounded by green mountains and green waters. Such land is very hard to find in Fuzhou. Moreover, due to the large area of this land, the scale effect can be achieved, and the degree of specialization of Di Chin is conducive to building the brand image of Di Chin.

Dewen Li (right)

Dewen Li's unique management also comes from a deep understanding of the market. 65438-0994 Di Chin Company faced three difficulties at the beginning of its establishment: first, there was no land, second, there was a shortage of funds, and third, there was a shortage of professionals. However, the company was not intimidated by the difficulties. Dewen Li believes that how to find and occupy the market is an urgent task for operators. Based on this concept, through market research and analysis, the company believes that Quanzhou market urgently needs to improve the business and living environment. Quanzhou is the hometown of overseas Chinese, with developed private economy and active commodity market. The market is just around the corner, and the key depends on how you build and occupy it. "Bell Tower Apartment Community" is the first project developed after the establishment of the company. Through careful planning and construction, it was put on the market in only one year and achieved great success. After the first shot was fired, the projects such as "Fengze Commercial Building", "Shenghu Apartment" commercial and residential area, "Jintai Building" and "Jinli Garden" succeeded one after another. At present, the competition in Fuzhou's real estate industry is very fierce. In addition to local developers, more and more developers have stopped. In order to stand out, Dewen Li thinks that we should pay attention to brand building. He believes that the influence and competitiveness of this intangible asset are unparalleled. Brand building is good and service is in place. Even if someone sells a house with the same apartment in the same lot for 2000 yuan a square meter, he can sell it for 2800 yuan a square meter.

Dewen Li said that the value of a region changes with time. What remains unchanged is the geographical location, but what changes is the economic structure and the general trend of the times. At that time, when he decided to invest in the construction of Di Chin Garden, many people thought that the geographical position was not good, because the development of residential areas not far from here did not produce the expected benefits for a long time. But Dewen Li said that times have changed, and this land is about to glow with unprecedented brilliance. Sure enough, shortly after the project was confirmed, the municipal government decided to build the Houzhu sea-crossing bridge, and Quanzhou Normal University and Liming University moved to the vicinity of Di Chin Garden. What is even more exciting is that in front of Di Chin Garden, the municipal party committee and municipal government invested huge sums of money to build Binjiang Avenue. After the completion of the cross-sea bridge, Di Chin Garden will be located on the main road of Fuzhou-Xiamen, and its important traffic position will be immediately highlighted.

Rebuilding the image of the industry with word-of-mouth marketing

Di Chin Group Co., Ltd. organized many owners to visit Di Chin Garden. After introducing the construction of Di Chin Garden to the owners in detail, the builders of Di Chin Garden sat together with the owners to discuss some things about community construction and listen to the opinions and suggestions of the owners. Owners actively participate and speak freely.

Di Chin Garden took the lead in holding a house viewing forum in Quanzhou real estate industry, aiming at meeting the needs of owners, establishing the brand of Di Chin Group and making its own contribution to the standardization and development of Quanzhou real estate industry.

In fact, let consumers look at the real estate, there are other real estate developers in Quanzhou. However, most real estate developers just regard it as a form of sales and don't really care about it.

Some real estate developers also deliberately lead consumers to some good places to see, and don't let them see those "dark corners". But not in Di Chin Garden. In their view, it is necessary to show consumers a real Di Chin garden for them to criticize and evaluate, so as to contribute to the further construction of Di Chin gardens. Therefore, they attach great importance to the opinions put forward by consumers after viewing the house and always make serious improvements.

Dewen Li said that every residential area built by developers will eventually be handed over to the owners, so the owners have the most say in the planning and construction of residential areas. Only by fully respecting the opinions of the owners and properly adjusting the design scheme can the owners get as many benefits as possible and truly treat the owners as gods.

During March 15, 20065438+0, real estate complaints were among the top ten complaints accepted by China Consumers Association. The integrity of real estate developers has become a problem that people have to pay attention to.

Dewen Li said: "It is precisely because so many consumers have lost their interests because of incomplete information that Di Chin Group decided to let more consumers know about the real estate and let them visit Di Chin Garden on the spot to express their doubts and problems." Dewen Li believes that this kind of communication is helpful to the communication between real estate developers and owners, and can solve many potential crises, thus establishing a good reputation.

do official business according to official principles

Dewen Li said: "Customer's word of mouth is the best advertisement. A customer's praise will be passed on to 50 friends. According to legend, a well-done community can completely brand itself. " They spent a lot of time in the pre-sale work, that is, let consumers know about consumption and have a comprehensive understanding and perception of the property to be selected. "Honesty, dedication, knowledge and innovation" is the enterprise spirit of Di Chin Group. At the beginning of the company's business, the integrity management of the enterprise was listed as the first essence of the enterprise spirit. /kloc-since 0/0, the company has grown from small to large, from weak to strong, from a private company and a single real estate development enterprise to a powerful private group enterprise with real estate as the leader, relying on their honest management.

They always adhere to the business philosophy of "people-oriented, creating a civilized life", attach great importance to the integration of high-quality resources, pay attention to credibility, keep their promises, and adhere to a high starting point and high standards, thus winning wide acclaim from all walks of life.

In the current environment, honesty comes at a price, especially in an industry full of traps and temptations. Honesty is not easy. Real estate developers can sometimes sacrifice some possible profit margins or some development opportunities to achieve the purpose of integrity. However, Dewen Li believes that we must adapt to the development of market economy and establish the spirit of self-discipline.