What subdivision criteria does tourism real estate lack?

Tourism real estate seems to be particularly hot this year. In fact, some large-scale housing enterprises have been planning tourism real estate for a long time, and have formed their own unique development model. For example, Shimao Group set foot in tourism real estate from a business hotel and gradually formed its own "Shimao Mansion Development Model" after developing a series of "Longwan" tourism and holiday projects in Wuhan, Fuzhou and Dalian. With the theme of "flight log", Guangyao Group will start from Huidong, go to Weihai, and then go to Jeju Island in South Korea, which is bound to replicate the "global migratory bird holiday base" model around the world; Evergrande Real Estate has gradually formed a development model of tourism real estate featuring as a "century tourist city", and Wanda, Longhu, Agile and Hong Zhong Real Estate will gradually form their own development models of tourism real estate.

Is there a successful development model of tourism real estate that can be widely used for reference in China? Meng, an expert member of the International tourism real estate Expert Review Committee (IHRE) and vice president of Beijing Shanshui Wen Yuan Group, said, "Now all parts of the country are engaged in tourism real estate and healthy real estate, but only a handful of them are really doing well!" . Cai Weimin, deputy director of IHRE and director of the Institute of Real Estate Operation of Fudan University, believes that "the concept of tourism real estate is vague and there is no industry segmentation standard". Another industry veteran, who did not want to be named, said, "At present, tourism real estate is still in the early stage of imitating each other, and developers are fighting their own battles. The planning and positioning in the early stage is easily out of touch with the management in the later stage, and the successful development model of tourism real estate needs time to test. ".

Tourism real estate definition?

Tourism real estate is a comprehensive real estate development based on the tourism market, ecological environment and land resources, guided by the investment needs of people above the middle class and families in affluent society, such as vacation, health care, tourism accommodation, etc., and adopts the real estate commercial housing construction and sales model. By providing corresponding tourism service facilities and professional operation and management services, we can meet the needs of various social groups for diversified tourism products such as vacation, health care and investment. ?

Tourism real estate project segmentation?

1) 5+2 living holiday property? Refers to the holiday accommodation property located in the living circle of regional central city 1-3 hours' drive, with beautiful surrounding environment and fresh air, which can meet the leisure and holiday living needs of middle and high-end consumer groups on weekends and holidays. The elderly in such families are used for health care and old-age living all the year round. ?

2) "Migratory Birds" holiday property? It refers to a livable tourist city with strong climate differences, such as the "Migratory Birds" holiday property suitable for summer vacation in winter, summer vacation and health vacation in spring and autumn, which can meet the needs of middle-aged (healthy) elderly people for ecological health, holiday-style pension, migratory birds and other seasonal holidays. ?

3) Short-and medium-term holiday properties? Refers to the holiday property located in famous tourist cities, around tourist attractions, national or provincial tourist resorts and other areas, which can meet the short-term residence or paid vacation of middle and high-end consumer groups. ?

4) Property right hotel? It refers to all kinds of tourist star-rated hotels and business hotels located in the central city and business district of the city, as well as resort hotels in famous tourist attractions and national or provincial tourist resorts. Hotel rooms are sold in the form of property rights, and investors can rent them back or entrust them to management companies for unified management after purchasing the property rights, which can meet the needs of middle-class consumers to obtain operating income and maintain and increase the value of property through hotel management. ?

5) serviced apartment? Refers to all kinds of high-end hotel-style service apartment products located in the central city and business district, suitable for medium and long-term business people to live in. They sell property rights, investors get the property rights of apartments, and then rent them back or entrust them to management companies for unified management, which can meet the needs of middle-class consumers to obtain operating income and maintain and increase the value of real estate through apartment rental.