Help! How is the competition in Guangzhou leather market now? Who can analyze the advantages and disadvantages between brands?

I don't know if you plan to open your own shop or create your own brand. I hope the following information is useful to you:

There are four main camps in leather industry.

1. Luxury brand camp represented by LV,, and Fendi:

This kind of brand is internationally famous, with high popularity and excellent quality. Even many brands have many processes that are done by hand. For example, LV has five factories in France, each with 250-300 workers, and the whole bag making process is basically completed by craftsmen. In their words, every product is a perfect work of art, and the price of the product ranges from tens of thousands to tens of thousands of 200 thousand, so that most consumers can only stop to watch and have no chance to take Bao Guangxiu. However, the latest news shows that these luxury brands are stepping up their plans and actions to enter the China market. LV has opened at least three specialty stores in China market since last year, including the luxury flagship store in Dalian Times Square, and the international luxury brand Hermes has also entered Dalian Times Square. Moreover, these big-name products will have substantial price adjustments to cope with the sluggish consumption caused by the financial crisis and meet the needs of more domestic consumers. But how many consumers can afford or are willing to buy such a brand? After all, it only accounts for 5% of the whole market at present, so this brand and ordinary investors have no chance, because they are all exploring the local market in a direct way.

2. The mid-range brand camp represented by Disanna, COBO, Meiji and Goldlion accounts for 65% of the leather goods market.

With old brands such as Laorentou, Goldlion, Playboy, Crocodile and Ma Wanli. Due to the lack of standardized market, the proliferation of fake and edge ball brands, the serious lack of innovation ability, there has been a serious brand aging. In the eyes of consumers, their status has plummeted.

This also provides great development opportunities for some emerging brands with good workmanship, quality, appearance and design! In recent years, many excellent brands have emerged in the market, such as De Sanna, COBO, Wells, Hebright, Pajiatu, Meiji, MGM, etc. These brands have made great progress in the market and have also been recognized by consumers, among which there are many brands with monthly sales exceeding 300,000. Of course, the most important thing for the rise of these brands is that it takes a long time to pave the way for the market. Under normal circumstances, there are several years of market-based cultivation.

However, it should be noted that many foreign brands that look like foreign countries are actually packaged domestic brands due to the consumption concept of Chinese people. For example, COBO is an Italian brand, actually produced by Shenzhen Riyuexing Leather Co., Ltd., and it is a domestic brand, and its outlets are mainly concentrated in cities such as Beijing, Shanghai, Shenzhen and Hong Kong.

3. Low-end camp

In the middle and low-grade leather goods market or in the field of small leather goods, such as Scarecrow, Red Valley, Mamont, Sefilo and other brands, the products are mainly small leather goods, which are mainly positioned at the middle and low-grade price of tens to 300, with a large sales volume. They mainly seized the low-end market of bulk cargo before, which made the market of bulk cargo shrink smaller and smaller, and often drove it out of the market.

4. Low-end bulk market

The low-end bulk cargo market has a long history in China, which is deeply rooted. However, with the improvement of consumers' economic level and consumption concept, they are more and more inclined to brand consumption, and their market share has dropped from 70% to 30%.