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Is there a difference between the loushu and the brochure of the real estate?
Brochure should be said to be a general term in advertising materials, which is applicable to various industries, including various types, and loushu is specific to real estate projects in the real estate industry. The content of loushu is mainly a detailed introduction to a real estate project, including the shaping or introduction of image (concept) and technical explanation and introduction (such as the explanation of real estate and apartment type). Loushu is an important carrier, material, means and way of marketing promotion of real estate projects, so it will be combined with CI design of the project to express the project through artistic or literary processing. The treatment of this kind of art or literature is mainly reflected in the following aspects: 1, the determination of the structure and style of loushu; 2. copywriting; 3.CI application; 4. Composition design; 5. Printing process. etc
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