Is there an advantage in the future development of elevator advertising in residential areas?

Because the elevator advertisement in the community covers a wide range of people and is friendly, what are the specific advantages of the elevator advertisement in the community?

1. Wide coverage and rich advertising resources.

The choice of community publicity sites is diverse. In addition to community streets, community main roads, community activity centers, community squares, unit building doors and indoor elevators, community residents pass by and stay every day. These places can be used as publicity places for social media, covering a wide range from outdoor to indoor. In the publicity area, it covers office buildings, villas, apartments, ordinary residential quarters, research institutes and other community types in large and medium-sized cities, with a wide publicity area and rich advertising resources.

2. Zero-distance contact with consumers

In addition to community streets, community gates, main roads, community activity centers, community squares, unit building gates and community elevators are all places where community residents pass and stay every day. Therefore, the media set up in these places can't avoid the target audience, and they can really reach consumers at zero distance.

3. Accurately locate the target audience

In any city, different communities can be divided into high-grade and low-grade communities according to the differences of their residents and public facilities, and the consumption capacity and characteristics of each community residents are different.

4. Community advertising is more intimate, and the subtle effect is better.

From the perspective of psychology and sociology, everyone has the psychology of belonging to a group, and China people who attach importance to affection and family have a stronger sense of belonging to home.

5. There is a large flow of people.

In many ways, those community residents who spend * * * go in and out of the community more than twice a day.

6. Low cost advantage

The average advertising space on community environmental protection billboards is less than 10 yuan per day, which is the lowest cost per thousand people in ordinary outdoor advertising media. Enterprises can complete the longest advertising cycle with lower cost.

7. Comprehensive terminal network coverage, terminal communication and continuous penetration.

The places where community residents pass and stay every day, and any possible group activities and places in the community are covered by comprehensive community advertisements, and the terminal communication lasts for a long time, which has achieved good publicity results in the process of continuous infiltration.

8. Diversified promotion methods and strong anti-interference.

The diversification of community advertising forms can be promoted by different promotion methods, such as elevator, light box, gate, DM, direct investment and ground push, which are more interactive.

9. Strong pertinence and high audience quality.

The choice of community advertisements can be based on different product audiences, with stronger pertinence, better promotion effect and higher quality of target groups.

10. Strong flexibility

The forms and delivery methods of community advertisements are more flexible than traditional media advertisements. It can be changed at any time according to market changes, so that advertising information can be quickly delivered to consumers.

1 1. Make up for the lack of media combination.

The purpose of advertising is not only to attract attention, but also to constantly remind.

These are the advantages of elevator advertising in the community.