Hairdressing Salon Opening Activity Plan

Hairdressing Salon Opening Activity Plan (1)

1. Preparation for roadshow promotion activities: 1. Who will the promotion serve and what purpose will it achieve? 2. Make clear the reasons.

Second, the preparation of roadshow promotion activities: 1, who should the promotion activities serve and what purpose should be achieved? Second, make clear why the promotion activities should be carried out. 3. The location, time and activities of the event. 4. Understand the site and communicate with relevant departments of the community.

First, the preparation of roadshow promotion activities

Pre-preparation:

1. Who will the promotion serve and what purpose will it achieve? ...

2. Make clear why you want to engage in promotional activities.

3. The location, time and activities of the event.

4. Understand the site and communicate with relevant departments of the community.

Material preparation:

1, round or square glass table, with a hair salon logo (silk screen printing or pasting is acceptable) in the center of the table, and 3 or 4 chairs.

2. It is necessary to provide a net booth or an X booth to show the image of the event. When the booth is opened, pay attention to the wind direction and size of the weather and fix the booth in time.

3. If a large arch is placed in the roadshow promotion, it is necessary to check the location of the event before the event, determine the placement position, power supply, check the quality of the arch and the blower.

4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be commissioned and debugged before the event to ensure the smooth progress of the event.

5. Roadshow promotion must prepare product samples, demonstration props, publicity materials, leaflets and various exhibition boards for customers.

6. Roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water need to be prepared.

Personnel preparation:

1: business people 1-2 (business people must have certain experience in products and activities), plus 2~4 girls for promotion (A: generally young women, preferably young, close to the height 162CM or above).

2. All business people should wear formal clothes (usually dark suits, white shirts, dark leather shoes and badges); The salesgirl wears the uniform promotional clothes of the hair salon (note: shoes must wear dark high heels and the uniform angel hat of the company).

3. Pre-job training must be given to the promoters before the activity (the training contents include: promotion purpose, promoter position, promotion etiquette, data transmission, hairdressing knowledge explanation, customer communication, and clearing the field after the activity).

Second, the activity declaration.

This is a necessary procedure, and regional activities can only be carried out with the approval of the company.

The content is the approval of the plan and expenses.

1, activity plan: background analysis; The purpose of the activity; Time, place, participants, form and content of the activity; Activity operation control; Emergency measures and so on.

2. Expenses: expenses required by the activity and within the budget.

3. Community activities.

Product display, how to attract passers-by and permanent residents to participate, product display consultation, appointment registration.

Description: The purpose of the activity is to let the potential consumers around the hair salon know the brand of the hair salon and the hair products when choosing a hair salon. Active communication focuses on letting the audience know about hairdressing knowledge and characteristics.

Three. Development of activities

1, when the activity is carried out, we should first pay attention to the rising popularity and the interaction between the audience and the promoters.

2. Pay attention to the object of data transmission (some of which may be the intelligence personnel of rival hair salons) and its key objects.

3. Pay attention to the order and norms of the scene, and collect the contact information of interested and interested audiences during the explanation and publicity of the hair salon project.

Four: End of the activity

After the event, you must clean up the site first, and then clean up, classify and package the promotional materials for the next use. Secondly, after the activity, focus on summarizing the activity, analyzing and focusing on paying a return visit and follow-up service to the intended customers.

1. If you buy VDS or Youlanbeier shampoo within 7 days of opening, you can enjoy 1 yuan perm or 1 yuan hair dyeing service.

2. Send travel clothes when you enter the store (male: one shampoo and one conditioner; Female: one shampoo, one conditioner and one elastin);

3. Give away the member's stored-value card 7 days after opening, and deposit 20,300 yuan and 80,500 yuan 130. At the same time, future projects enjoy a discount of 60% and 20% on the membership price, and products enjoy a discount of 70% and 50% on the membership price;

4. 7-day recording discount for card opening: 150 yuan (15 times) shampoo card, only 100 yuan (15 times);

5. Milan dazzled a low-temperature biochemical perm and sent a bottle of 68 yuan Springsteen;

6. With the attached volume of the opening leaflet, we will make a direct reduction by telegram 10 yuan;

7. After 7 days of opening, you can enjoy 7 times free service when you buy 380 yuan Victoria Membrane;

Note: 3,000 leaflets were produced and printed. When handing out leaflets, pay attention to sponsoring three big bars nearby for publicity activities three days before and after opening, and the prizes will be provided by our store.

First prize: British ENPIR Victoria Value 380 yuan film reversal set, for our use only (1).

Second prize: VDS olive oil 160 RMB nursing set (2 persons).

Third prize: reward 3 times (5 people) with a shampoo card.

Fourth prize: Enjoy a 50% discount on articles during the opening period with bar coupons (10 people).

It is required to publicize the opening date, place, name and preferential policies of the bar in the lucky draw.

Hairdressing Salon Opening Activity Plan (2)

1, time selection:

Many shops only choose to do activities on holidays. Yes, it's good this time. Most other industries have holidays, and there are more people doing hair. However, this is very limited. Especially in the off-season, we need to do some activities to increase popularity.

2, understand the active object:

If popularity is needed, hair salons can do a series of outdoor publicity to enhance the popularity of professional hair salons in the local area; If it is a high-end consumer group, the hairdressing salon can invite planning companies to help make some parties or introduce some selling points and quality projects for promotion; If the atmosphere is hot, the hairdressing salon can hold a large-scale free lottery or a limited-time ultra-low-price hairdressing discount.

3. The input and return of hairdressing shop activities:

This is a sensitive area for barbershop owners. For example, a hairdresser has to invest 3,000 yuan in this activity. Can it earn 3,000 yuan for the hairdresser? Hairdressing shop activities are no better than shopping mall activities and promotional activities. Hairdressing shop activities are constant. If you invest 3,000 yuan in the hair salon, you may not get a return of 3,000 yuan immediately, but it is reflected in what effect it has become.

4, the implementation of the hairdressing shop planning:

Hairdressing activities are mainly divided into large, medium and small activities. Large-scale activities are generally rare and involve a lot of things. Medium-sized activities-righteous scissors, artistic scissors, etc. , increase the popularity of the hairdressing shop marketing atmosphere; Small activities-XX project experience activities, new project promotion, dyeing and care, etc.

Hairdressing Salon Opening Activity Plan (3)

How to plan the opening activities of hair salons? First of all, it is organized according to the criteria for customers to choose hair salons. Here, the activities of the hairdressing salon at the beginning of its opening should focus on the following points:

1, store advertisement

Our customers are around us, but they don't know us. So, how can customers get to know us? The easiest way is to use our usual store advertisements.

Store advertisement is a window to reflect the comprehensive quality of a store, and the sanitary condition around the store is an important factor for customers to inspect the consumption environment; Never use traditional methods (such as red paper) to put up posters. Stores should always keep big pens and white wax paper, and post them in a fixed position whenever there are new activities or announcements that need to be informed to customers. In front of the store, customers can learn some information they are interested in, such as charging standards, service items, technical content, etc., so as to attract customers.

Store advertisements are designed for people coming and going, and they should be attractive with bright colors. Most of the contents are discounts, promotional announcements and seasonal beauty knowledge. The purpose of storefront advertising is to give pedestrians a clear impression and understand the business content and style of our store.

2. Distribute promotional materials

Publicity materials can be coupons, vouchers, or pure publicity about beauty knowledge, aiming to let customers know the latest beauty knowledge in time, so as to generate interest and attract customers' attention.

3, heterogeneous alliance advertising

It is always a clever way to let heterogeneous operators promote our services in the form of thanking customers. If you use this method, you must find a mutually beneficial model, otherwise no one will promote it for you.

The following are some methods of heterogeneous alliance activities:

Anyone who buys (spends) over RMB ×××× in our store can participate in our prize-winning activities;

Q&A or lottery activities;

Anyone who buys (spends) up to ××× yuan in our store can get vouchers worth several yuan;

Our regular customers can get a ticket for our company to hold customer activities.

There are many methods to choose from, but these methods must be * * *, that is, they can really bring practical benefits to beauty salons.

4. Find customers internally

When you have a good idea, you will want to share it with your friends. When you have a good beauty idea, why not share it with your friends just because this business is your own?

What entrepreneurship needs most is popularity. Let your friends enjoy your discount. If she has spending power, attract her to be your customer. If she has no spending power, attract her to be your propagandist; Share your business with your friends and you will get their help and respect. Teach your employees this method, let them develop their own customers, and give them a loose commission policy, which will get good results.

5. Newspaper advertisements

There is no need to advertise in newspapers unless they unite.

It should be noted that all opening activities are prepared to attract customers, but developing customers is not our ultimate goal. Our goal is to make a profit by guiding customers to spend, so it is very important to cooperate with customers to do shopping guide after entering the store.

The consumer psychology of customers is complex, which will be influenced by many factors, such as whether there are suitable business projects, the feeling of product quality, whether the product price is moderate, whether the service personnel are professional, whether the store is quiet, etc.