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What are the sales techniques and words?

Now many industries need salespeople, and salespeople are really important, which is an important link for products to reach customers. Speech is the most important marketing tool for salespeople, and its status can be seen. In fact, there are many skills in speech. Here, I will share sales skills and presentation skills with you. Welcome to reading.

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What are the sales techniques and words?

1, familiar with business. First of all, you should be very familiar with your business. If you are selling a house, you should know a series of product characteristics such as room type, house price, property, geographical location and environment, and recommend them to customers in a three-dimensional way, so that customers can have a general understanding of the products.

2. Be confident and generous. Some salespeople have no confidence because they don't understand the business, which will make customers feel that you are unprofessional.

3. Friendly attitude. Sales will encounter some customers' resentment more or less. Sometimes customers don't give a good look. As salespeople, they may be angry and want to go back. However, if you want to sell the products, you still have to keep a correct attitude and be soft-hearted.

4, go to the complex and simplify. When selling words, describe the product concisely. Customers can't listen to your long speeches and chatter, so you must be concise and say the most important things.

5. Highlight the characteristics. The sales speech should highlight the characteristics of the product. In particular, the products you sell are better than other similar products in order to attract customers' attention.

6. Proper packaging. For the products you sell, you can package them in appropriate language and speak a little louder. Give customers the impression of high-quality products.

7. Grasp the demand. When talking with customers, we should quickly find out the actual needs of customers. For example, if a customer wants to buy a house and evaluate the property of the house, you should focus on this.

8. Learn to choose. No matter what you sell, you must have this demand, otherwise it will be "casting pearls before swine", and the customer will be indifferent, and will think that you are annoying and keep bothering him. For customers who are not interested, give up decisively.

How to sell your products?

Step one: Say hello.

In order to achieve the set goals, the first thing to do in sales and visits is to say hello to customers. Pay attention to three points when greeting customers: enthusiasm, eyes and smile.

Enthusiasm: What we often say is to think about how others treat you, so you should treat others first. If we are indifferent when greeting others, the other party must be indifferent; We are enthusiastic, and the other party's response is definitely enthusiastic. Because our emotions will affect customers' attitudes and reactions.

Eyes: People often say that "eyes are the windows to the soul". And the communication between eyes is also the communication between hearts. Look each other in the eye when you say hello. The first is respect for customers.

Smile: A sincere smile will bring you closer to your customers. Because smile is the best communication language between people.

Step 2: Introduce yourself.

No matter to strangers or former customers, introducing yourself will deepen customers' impression of themselves and strengthen customers' memory. Pay attention to three points when introducing yourself: simplicity, clarity and confidence.

Simplicity: Simple introduction can make customers remember you in the shortest time and leave enough time for the next work.

Clear: let customers have a good impression on you in the shortest time and deepen their impression.

Self-confidence: Self-confidence not only affects the effect of sales and visits, but also infects customers. Only by controlling the pace of visits can customers remember you.

Step 3: Introduce the product.

Whether it is a new product or an old product, customers are interested in products because of demand. Therefore, introducing products is a key step to decide whether this visit can go smoothly. Four points should be paid attention to when introducing products: simplicity, participation, comparison and price.

Concise: 1. For customers, there may be a lot of information every day. Only by using the simplest language can we leave a good impression on our customers. 2. The time left by customers is limited;

Participation: When introducing products, customers must be involved as much as possible. 1, to satisfy customers' curiosity; 2. Satisfy customers' thirst for knowledge and possession; 3. Strive for more time to introduce products for yourself.

Contrast: The present era is the era of homogeneous products, and customers are very selective. Only by comparing our products with similar products can customers remember the products in the shortest time.

Price: Price is not the key factor in a transaction, but customers are often the most sensitive to it. So when introducing the price, try to make it clear and make a simple cost-effective evaluation.

Step 4: Deal.

If the first three steps are successful, it is only a matter of time before the transaction is completed. Whether the transaction is completed or not directly reflects the quality and efficiency of the marketing staff's sales and visits. Pay attention to three points in trading: specialization, answering questions and dreaming.

Specialization: In the process of trading, professional words and deeds will increase your confidence, and at the same time increase the determination of customers to choose to buy, so that customers firmly believe that their choices are correct.

Answer questions: answer customers' questions quickly and concisely, at the same time, take the initiative to put forward customers' possible doubts and questions and explain them quickly.

Dream: weave a beautiful dream for customers to use our products, focus on the benefits brought by customers' choice of our products, briefly state the benefits that similar customers have used and brought, and let customers feel the correctness of their choices.

Step 5: Expand the turnover.

As a continuation of the transaction, we should make good use of the customer's possessiveness and sense of ownership to facilitate the transaction as much as possible. In addition, expanding turnover has another meaning, which is to actively create an atmosphere of "active consumption", including after-sales service, so that customers can feel happy and lay the foundation for the next transaction.

The first point: be prepared.

Getting ready is the first step to success.

Preparation is to let us come prepared in the process of sales and visits, so as not to be in a hurry and be at a loss.

For example, pre-planning in the process of sales and visit: regional selection, route planning, product information, samples, auxiliary sales tools, relevant information and understanding of the situation. These preparations can make you know well when you are selling or visiting.

Point two: punctuality.

Punctuality should include two levels: one is internal: one's own leaders and colleagues; One is external: own customers.

Punctuality is first of all a good living habit and working habit. Punctuality will make others think that you are a man of your word and an honest man. Punctuality includes starting and ending on time.

The third point: have a good attitude.

A good attitude is a prerequisite for success.

Attitude is everything! Only by doing everything well with a good attitude can we get twice the result with half the effort. Whether doing the right thing or doing the right thing requires a good attitude throughout.

The fourth point: keep the area.

The superior will assign each person their own responsible area, and the maintenance area is actually to ensure the orderly operation of the whole system. Including personnel system, price system, product system, service system and management system.

Fifth, keep an attitude.

Because the essence of marketing determines that marketing is very monotonous and trivial, and the same process is repeated in 90% of cases. Therefore, it may not be difficult to have a good attitude for a while, but it is difficult to keep a good attitude all the time. Only by impressing customers with your passion and confidence can you infect yourself.

How to improve sales skills

Study hard and improve yourself. As a salesperson, you must have enough eloquence, because after all, if you want to communicate with customers, you must master some common language communication skills. Then the promotion of these abilities requires salespeople to study hard. Only by continuous improvement can you become strong enough, especially your communication skills, communication skills, language skills and adaptability, so that your sales road can go smoothly.

Visit and contact customers frequently. Salespeople, to improve their sales skills, must ask themselves to go out more, run errands more, visit customers more, introduce the products you bought to customers in detail, let customers know about your products and see your sincerity. Perhaps inadvertently, your efforts will have unexpected gains.

Diligent and good at thinking. Thinking can make people calm down, and thinking can also make people grow. As a salesperson, you should have the ability to think, and you should think hard. No matter what happens, you should think calmly about the countermeasures, how to face these customers, how to sell your products and how to impress those potential customers.

Communicate frequently and get to know customers. Communication can make people relax, and communication can also be based on the potential needs of customers. As a salesperson, we must communicate with customers more, preferably face-to-face, understand the specific needs of customers, match the appropriate products according to their needs, and let customers spend money happily to achieve the predetermined goals.

Pay diligently and wait for the harvest. They all say: diligence can make up for it, and only if you are willing to pay will you get something. As a salesperson, if you want to greatly improve your skills, you must work hard and be willing to pay. Maybe if you pay, you won't get anything, and if you don't pay, you won't get anything. I believe that a hundred failures will always lead to a success, so you must be prepared to pay.

Diligently discover opportunities. Opportunities are fleeting. As a salesperson, you must have a pair of eyes that are good at discovering. Especially in the communication with customers, you must grasp the basic needs and wishes of customers, grasp their needs and discover their purchase intentions, so as to successfully sell their products.

Diligent maintenance and stable customers. As a salesman, if you want to improve your sales skills, you must also do a good job in customer after-service, because only through after-service can you turn customers into potential friends. Through more contact and communication, your communication ability will be greatly improved. Of course, you may bring yourself many repeat customers, which not only improves your skills, but also improves your performance. Why not?

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