What conditions does a real estate agent need?

As an excellent real estate agent, you should have the following conditions:

1, bearing capacity. It is the ability that every real estate agent, especially young people who have just left school and taken up jobs, should have to straighten their position, correct their mentality, face pressure and bear challenges. There is no such thing as pie in the sky. What line of success can be easily achieved? If every list goes well, never refuse? If so, let's all be real estate agents. You can always imagine your excellent grades, the happy things in the past, and the expectations of friends and family. I am a real estate agent, and my major is to provide services to others. The person who rejected me may have missed a good opportunity. They actually lost more.

2. Analytical ability. Real estate agents should have keen analysis ability of market opportunities, learn to discover market opportunities and open up new markets. Stand out from the competition. Analyze the market demand and the success factors of gold medal brokers. These are all things that we should learn from and analyze. Constantly look for gaps in the market or new growth points in performance, so as to be in an invincible position.

3. Communication skills. A successful real estate agent must be a good communicator. Real estate agents, their job is to deal with people. How to communicate with customers, homeowners and colleagues is the key to success. It is one of the most important abilities of real estate agents to sell their ideas, beliefs, schemes and methods to superiors, subordinates and client owners. Good communication skills are the best way to win the support of others. Practice tells us that many problems in sales are caused by poor communication. Communication is mainly about telling others what you think, but also listening to others' ideas. Everyone has a desire to be respected. You should pay attention to others, listen carefully to every word of others, express your meaning very clearly, clearly know their thoughts and inner feelings, smile, be warm and sincere, and let others have the desire to talk.

4. study. Never be satisfied with what you have achieved. We should keep learning new knowledge, absorb nutrition, learn from top experts, learn their good elements and apply them to practical work, so as to ensure the continued success of real estate agents. For real estate agents, the sales career is like a battle, an uninterrupted and breathless battle. There are many failures in victory, and fear, disappointment and rejection are often mixed with joy, expectation, pride and excitement.

5. knowledge. The professional knowledge of brokers is mainly manifested in four aspects: having a comprehensive understanding of the company. The process and quality management of real estate sales, the content of after-sales service and the development direction of the company. Master the terminology of real estate industry. Brokers should know the development direction of local real estate, and at the same time accurately grasp the local real estate trends, the advantages and disadvantages of competitors, and reliable selling points. In addition, we should master the knowledge of real estate marketing, bank mortgage, property management, engineering architectural knowledge, real estate law and so on. Master the customer's purchasing psychology and characteristics.

6. Details. From the customer's point of view, most customers can't take a fancy to it at once. If you can offer more choices at once, especially in bad weather, they will talk to you endlessly and be grateful. After all, you thought about their next move. Sometimes when I know the next property they are going to, I will directly advise them whether to go or not. Because some houses are defective or do not meet their requirements, it is a waste of time for them to go. Tell them directly yourself, lest they run around. Actually, your service has gone a step further. One hundred customers come to see the house. Can a good man place an order on the spot?

Yes, sometimes. But in most cases, this is impossible. If the customer and the broker don't know each other before and have no trust relationship, the customer will hesitate; Think again. However, as a broker, will you be disheartened or snubbed because 100 clients come to you to show him the house and no one places an order? If that's the case, you've come, so give up this industry as soon as possible. Some people say: you have a good attitude and never get bored. If I were you, I would have ignored them long ago. Who has patience! In fact, if you think about it carefully, you will know that if you take good care of 100 customers, any of them may become your loyal customers at some point in the future. If you ignore them because they don't give you any chance to place an order now, you will get nothing. If you take good care of them, you may win these 100 customers. They have friends, colleagues, relatives, friends of friends, friends of relatives. Just because they can't make a decision at once for various reasons today doesn't mean they can't make a decision in the future. Besides, it's not necessarily their fault that they can't place an order right away. When the general agent accompanies the customer to look at the house, he may simply give the customer some house information and then register the customer information. Real gold medal brokers always arrive as early as possible when accompanying customers to see the house, and prepare at least four or five house materials with different prices as long as they have time, so that customers have more choices.

JASONE, a well-known real estate agent in New Zealand, will prepare a ten-year real estate market price map for this area every time it receives customers. Before deciding to look at the house, JASONE always asks the owner in advance: When is the best sunshine here every day? I will definitely try to choose this time to see the house. If I can arrive early in winter, turn on the heating to make the room warmer. JASONE said my heart would warm up first. If you have time, you will also advise the seller to open the curtains to make the room brighter. Wait, these things, did you do it? These details?

7. innovation. An excellent real estate agent should first become an expert in the real estate industry. To be proficient in real estate intermediary business, you must have received systematic, professional and strict training. This is the premise of success and the primary factor. From the basic knowledge of real estate, business process, communication skills, negotiation skills, time management, psychological quality training, professional etiquette training, contract signing, payment transfer knowledge, to gestures, words and deeds, we should pay attention to every detail, which is the basic skill necessary to become an excellent broker. To stand out from hundreds of brokers, we must make sure that everyone has me and everyone has me. Every exercise should be distinctive, professional and unique. The same is the development of customers, everyone is posting, visiting strangers and engaging in community activities. How to make others remember you at once, imitate, but not copy, is to be professional and innovative.

8. Customers are friends. Making friends is more important than finding guests. The biggest difficulty faced by many real estate agents is that they have no customers. When in contact with customers, they should have the mentality of making friends, not just trying to win him over as your customer. Why do customers choose you from so many real estate agents? Many times, they just rely on the feelings of brokers to make decisions. The advantage of being an excellent real estate agent is that you like to chat with people and understand their inner needs. Not everyone can be your customer, but everyone can be your friend as long as you are sincere. As long as you really make friends, you can survive in the real estate industry without advertising when there are dozens of loyal families around you. For customers, your attitude towards them determines whether they are willing to do business with you. Customers are accumulated one by one. If you always feel that there is one left, there will be no business one day.

9. major Like other investments, real estate investment is a planned, targeted, objective and rational behavior. Investors should not only have a comprehensive understanding and research on the market, but also make plans for buying and selling actions. Whether the list can be successful depends on the broker's speaking and coping skills and the control and grasp of the negotiation process. Is this house worth buying? How should I make a counter offer? All this requires the help of real estate agents with a lot of background knowledge and experience to help customers make accurate judgments on the complex real estate market.

10, be patient. Some brokers complained that customers didn't buy more than a dozen houses, but a broker only showed the guests three houses and the guests bought them. Don't blame the guests blindly at this time. In fact, the most important thing to reflect on is the agent himself. The guest has the right to choose his favorite house. Why can't you help the guest find the house he needs as soon as possible? Although real estate agents make a living by commission, an excellent real estate agent must not only care about commission, but also really consider the interests of buyers and sellers. Only in this way can we treat our guests with a normal heart. Customers choose brokers, and brokers can also choose customers. Many times, business failure is not necessarily the loss of brokers. Business is temporary, but friends are lifelong.