Oriental Select's three-month sales exceeded 2.2 billion yuan. Can this offline organization come back to life?

I think the selection of this offline organization by Dongfang can bring it back to life, and its sales in three months exceeded 2.2 billion, which is a very impressive data and a powerful attempt by New Oriental. There is no doubt that the platform of Oriental Select has the ability of live broadcast of goods, which saves a lot of brand and market launch costs, and also gives Oriental Select a breathing space. It is also a successful transformation. Although there will still be many practical difficulties, the road ahead will not be particularly difficult.

1. This offline organization can come back to life because of its pragmatic business strategy.

New Oriental Online seems to have successfully transformed itself through live broadcast. The turnover in three months is very impressive, the share price of Oriental Select is also rising, and the business battlefield is always full of difficulties, so the future road of Oriental Select may not be particularly smooth. But now looking at many operations of Oriental Selection, people have a more optimistic idea about the future, especially the orientation of Oriental Selection, which is very clear.

2. If this offline organization wants to come back to life, it should also give back to consumers and see the important position of consumers.

Without the important role of consumers, a company can't come back to life. If we can win the trust of consumers, then Oriental Select will certainly overcome many difficulties. The quality of products of Oriental Select must meet everyone's expectations and get a good evaluation, so that Oriental Select can deus ex, let consumers get a good experience and form consumption stickiness.

3. Without technical support, the organizations under the Oriental Selection Line cannot be revived.

Of course, it is also inseparable from the support of technology, especially the role of programs. Some innovative fields also need to be involved, especially in today's booming online shopping, which is inseparable from a relatively perfect background. The construction of these backstage is the embodiment of excellent technical personnel, and also represents the soft power of a company, which must not be underestimated. The future of oriental selection must be carefully laid out, a system must be established, and the bottleneck must be broken to get better and better.