See how the "sunshine" of Meishan "spreads" the whole city.

When it comes to real estate enterprises in Meishan, we can't help but mention sunshine. Eight years ago, when Sunshine Music Home, the first property owned by Sunshine, appeared in the North Gate, it did not attract much public attention. Today, eight years later, with extraordinary development speed, sunshine, which was not optimistic at first, has now become a "walled city" in the north gate of Meishan City, with sunshine, flower garden, sunshine, style accord, sunshine and lifestyle. Then, the sunshine points to the old city and develops the Sunshine Dongcheng Scenic Area. Then it moved to the northern new district, Sunshine Modern City, Sunshine New City 1, Sunshine Victoria, and the sunshine handed down from generation to generation. Sunshine products are spread all over the city, and the development amount is nearly 6.5438+0.5 million square meters. What makes Sunshine, a real estate enterprise with less than ten years, develop so rapidly? Recently, Luo, Marketing Director of Meishan Sunshine Real Estate Development Co., Ltd., analyzed this. Looking at the three steps step by step, the forward-looking vision doomed the sunshine to lead step by step. Q: In the development of the past ten years, Sunshine Real Estate is a miracle, and where is the greatest source of strength to create this miracle? Luo: It can be said that the key to the rapid development of Sunshine in recent years is the company's strategic vision of "taking one step and seeing three steps". Vision determines the realm, where does the vision of sunshine come from? The source accurately grasps the pulse of urban development and accurately judges the future development trend of Meishan. Real estate enterprises are the main force in the construction and development of a city. An excellent real estate enterprise must be a rational and superb "interpreter" of urban planning and construction, in order to correctly understand and apply government policies, understand the market, adapt to the market, open up the market, acquire the market, and finally become a beneficiary. Seven or eight years ago, when the real estate market was still depressed and the purchasing power of Meishan was still very weak, Sunshine dared to be the first person to eat crabs and chose the first piece of land to buy in the then deserted northern part of the city. At that time, the development of the north of the city was in its infancy, and everything was not perfect. At that time, Deng Ningwei, the chairman of the company, was preparing to set foot in real estate. When the first flag in the north of the city was planted, there were many voices of opposition around him, telling him not to take risks. But he firmly believes that there is no bad land, only bad ideas. President Deng's confidence comes from his advanced grasp of Meishan's urban development: on the surface, the northern part of Meishan is a "hard bone" in urban development, but from the overall planning of Meishan, the northern part of Meishan plays an important role in connecting the new old city with the expressway and the central city. Only by breaking the bottleneck in the construction of northern Meishan can our city be integrated. Sunshine firmly believes that with the advancement of urban construction, the land in the north of the city will appreciate and the north of the city will prosper! Facts proved the correctness of the original decision. In the next few years, the government invested hundreds of millions of yuan to complete the construction of Yi Tong Road, Shi Xue Street and Minjiang Avenue, and transformed Tonghui River, dredged the river, afforested the riverside, built a small garden, repackaged the mother river that runs through the north and south of Meishan City, making it a green lung and scenic spot in the city center, improving the living environment in the central city and improving the overall taste of the city. With the overall northward movement of the transportation hub and government administrative center of Meishan City and the completion of the gymnasium convention and exhibition center, Sunshine saw the development potential on both sides of Meizhou Avenue with keen eyes, so Sunshine went northward, and Sunshine Modern City and Sunshine New Town No.1 were spread out one after another, letting the banner of sunshine fly on the aorta of Meishan City. Like any market, the real estate market will naturally show a fluctuation. In this regard, if you blindly catch up with the market, you will only fluctuate in the uncertainty of the market, and life and death are unpredictable. Sunshine has its own market coping mechanism. In the rising period of the market, we will meet the housing requirements of the vast majority of people and vigorously promote products with high quality and low price. In the market adjustment period, on the one hand, we should practice hard, strengthen management and cultivate culture to accumulate the strength of the company's development, and at the same time, we should develop land reserves with strategic thinking based on long-term development. Talent+management has created the quality confidence of Sunshine Q: I remember that not long ago, many mobile phone users in Meishan received short messages from Sunshine Real Estate. The "Victoria" project, the pinnacle of ten years of sunshine, officially started construction. You promise that if there is water seepage when handing over the house, the company will unconditionally pay the user 50 thousand yuan and carry out maintenance. This short message undoubtedly reflects Sunshine's confidence in the quality of its own projects. In fact, among many buildings in Meishan, the high quality of Sunshine Project has always been well-known. What is the main reason for this high quality? Luo: Sunshine, the guarantee of high quality, is strength, talent and system. Sunshine Real Estate has been developing real estate in Meishan for 10 years, and now it has achieved 18 real estate project, and there will be a large number of reserve plots as long-term planning. Sunshine Real Estate has decided that it is not a short-term behavior since it joined the real estate industry, which is regarded as a lifelong career of a boss or company team. Since we want to do it for a long time, we must ensure sustainability and ensure that it is getting better and better. While the word "sunshine" is becoming more and more familiar, the brand connotation needs to be sublimated, and the quality of housing, as the basis of all real estate development activities, has long been valued by the company. Starting with Victoria's high-end projects, we decided to take another big step forward. At present, Sunshine has the capital, the ability and the guarantee means to dare to make a major quality commitment to customers. As we said, we welcome the majority of property buyers to supervise the sunshine home purchase. Sunshine real estate has long paid attention to the construction of its own team. The company's bosses and many responsible persons come from all corners of the country and have grown into industry experts with years of sunshine. For example, our marketing center builds product and brand strategy from the standpoint of enterprises and terminals, and the company gives us enough space to make bold attempts and practices in project planning, packaging, sales organization and execution. Among the real estate consultants in Sunshine, 78% have college education or above, not only from five counties and one district of Meishan, but also from Chengdu, Mianyang, Leshan and Chongqing. In property management companies and quality management centers, Sunshine has also gathered a large number of talents from both inside and outside the province and developed coastal cities. It is with this powerful elite team that the rapid development of sunshine has always been an inexhaustible source of power. The internal management of sunshine is also quite strict and standardized. For example, the quality management center, the project quality is the basis of real estate development, if there is a problem with the quality, then everything is empty talk. The employees of other departments of Sunshine Real Estate all go to work at 9: 00 in the morning, while the employees of the quality control department always go to the construction site when the workers start work. From the manager in charge to the department manager and technician, we walk around the construction site every day to see if there is any discrepancy between the actual construction and the drawings, and if there is any unreasonable place on the drawings, which needs to be corrected immediately. At the same time, there is a very important task, which is to accept the supervision of customers and deal with their requirements. No matter designers, builders or material suppliers who undertake Sunshine Real Estate, they will have the same experience. Sunshine has the most management terms and the strictest requirements. Because sunshine knows that for citizens, a house may be the shelter of a family for decades, or it may be that most people's hard work has survived, so they are cautious and meticulous about the quality of the house. It is precisely because of this strict and meticulous internal management that in recent years, Sunshine has developed nearly 6.5438+0.5 million square meters of housing, but no quality and safety accident has occurred so far. At the same time, Sunshine also has a unique rapid response mechanism. Take the real estate sales link as an example. According to the traditional decision-making and reflection mechanism, the information transmission of a market change or a customer feedback will generally go through a long chain process of "grass-roots sales → manager → vice president → general manager", which is bound to be very long, while Sunshine adopts flat management to distinguish the rights, responsibilities and interests of several major departments of the company. In this way, 80% of the problems can be solved quickly in the department, achieving efficient operation and ensuring customer satisfaction. Create a living environment and a responsible "sunshine family". Q: We know that Sunshine has been holding neighborhood festivals since 2007, and has undertaken the selection of harmonious communities in Meishan City. What is the consideration that Sunshine spends so much energy on these things? Luo: In a modern city built of reinforced concrete, the phrase "a distant relative is better than a close neighbor" has long been rejected by people's indifference. In fact, a residential area, in addition to housing and supporting hardware facilities, a harmonious humanistic environment is what everyone longs for, which is also the long-term goal of our colleagues in Sunshine Property Management Company. The Neighborhood Festival held by Sunshine Property aims to enhance the communication between owners, break through the iron gate and create a harmonious and relaxed community atmosphere through the selection activities of "harmonious unit", "good neighbor", "good in-laws" and "good daughter-in-law". Really create a warmer, gentler and warmer "sunshine family". At the beginning of this activity, we were worried that shaving would be too hot, but it wasn't. Just a few of our parties attracted thousands of people, so it can be seen that the pursuit and yearning for the original ecological culture of a harmonious neighborhood is the common aspiration of owners and citizens. After nearly ten years of development, Sunshine has nearly ten thousand owners and tens of thousands of people. Building a harmonious neighborhood relationship through such a neighborhood festival is bound to play a great role in promoting the construction of a harmonious society in Meishan, which is the unshirkable responsibility of Sunshine, a large real estate enterprise in Meishan. (finishing: week)