20 18 Review Questions and Answers of Real Estate Appraisers' Operation Management (10)

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20 18 Review Questions and Answers of Real Estate Appraisers' Operation Management (10)

1 1. The specific methods and steps of functional positioning of real estate products are ()

A. People-oriented, caring for people

B. Determine the target user group

C. Grasp the demand characteristics, consumption preferences and affordability of target users.

D. Design for target user groups

Answer: BCD

Analysis: People-oriented and caring for people are the fundamental principles in the functional positioning of real estate products.

12. When an enterprise decides to trade with its main competitors, it can make decisions according to the following circumstances:

A. the strength of competitors

B. Similarity between competitors and enterprises

C. How are the competitors doing?

D. the position of competitors in the market

Answer: ABC

Analysis: Mainly based on the first three situations.

13. According to the difference of participants' involvement and brands, consumers' buying behavior can be divided into ().

A. Habitual buying behavior

B. Seeking diversified buying behavior

C. Resolving uncoordinated purchasing behaviors

D. Complex buying behavior

Answer: ABCD

14. Real estate market analysis includes ()

A. Macro factor analysis

B. Market supply and demand analysis

C. Analysis of geographical situation

D. Analysis of related factors

Answer: ABD

Analysis: The analysis of regional situation is included in the analysis of macro factors.

15. An enterprise can usually identify its competitors from two aspects: industry and market.

Answer: Wrong.

Analysis: Usually, the competitors of an enterprise can be identified from two aspects: industry and market.

16. Generally, small enterprises are suitable to enter groups with low investment and word of mouth, because such groups are easier to enter.

Answer: Correct.

17. There is fierce competition within the same strategic groups, but there is no competition between different strategic groups.

Answer: Wrong.

Analysis: In addition to the fierce competition within the same strategic groups, there are also competitions between different strategic groups.

18. Real estate development investment is more than residential investment ().

A. Long payback period of investment

B. Higher risk

C. Improving the credit rating of investors

D. Good returns

Answer BD

Real estate development investment analysis belongs to short-term investment, and investors mainly earn development profits, which are risky but rewarding.

19. Real estate investment is more than general investment, with ().

A. Higher income level

B. Access to tax revenue

C. Improving the credit rating of investors

D. Good liquidity

Answer communication

The analysis shows that the income level is relatively high, and improving the credit rating of investors is the advantage of real estate investment, but the liquidity of real estate is poor.

20. The characteristics of investment include ().

A. Investment is a purposeful economic behavior, and it is an economic activity that now costs a certain value.

B. Investment is time-sensitive.

C. the purpose of investment is to obtain income.

D. Investment is risky.

Answer ABCD

2 1. According to different purposes, the property rights of real estate assets can be divided into ().

A. Residential properties

B. Commercial real estate

C. Industrial property

D. Special attributes

Answer ABCD

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