The road of community marketing

Many communities will have a mobile breakfast cart that specializes in selling breakfast, and the body of the breakfast cart is actually a good medium.

Grocery retail store

In grocery retail stores, the common propaganda carriers are wall newspapers, shop advertisements and umbrellas. We mainly recommend "stacking advertisements". The so-called "stacking advertisement" means that the outer packaging boxes of products are neatly stacked at the door of grocery retail stores, usually in a group of "double rows and eight heights". The cost is only a small sum, but the publicity effect is very good.

DM direct mail

Community marketing

DM direct mail advertising is more common, and postal advertising companies in almost every city have this business. The unit cost is only about 0.5 yuan, but the effect is immeasurable. Because of its high arrival rate, it is particularly effective to cooperate with the promotion of information dissemination. Pure bucket sticker.

Generally, the brand of pure water in cities does not exceed 10. Contact the water purification plant (fully cooperate with a certain brand water station), stick a self-adhesive advertisement on its purification bucket, or put it directly when delivering water.

suggestion

There is usually a blackboard-sized message bar at the entrance of residential buildings, which is a good media choice for posting posters or releasing information about community promotion activities.

Poster posting selection point

Establish a relationship of mutual trust, thus achieving the purpose of advertising and sales. Is there a long-term opportunity, such as using advertising columns in residential areas? Is this a long-term opportunity? Whoever makes good use of it will create posts. How to find such a long-term opportunity? In the case of increasing incentive marketing space, this is very difficult, but it also needs to look for opportunities for a long time. It is found that the long-term opportunities in the community are fixed clients, and there are also many opportunities in the public sector. Convenience stores, community security and community meeting places in the community are all cooperation points for finding long-term opportunities. If we make good use of them, we will make further progress in community marketing, which is also the guarantee of getting twice the result with half the effort.

For example, residential property information, mostly seemingly trivial, is closely related to daily life. In addition to various charge notices and organization arrangements for community activities, it also includes various service introduction information. The traditional information distribution mode is to print these information into leaflets, send them to every household or post them in corridors, elevators, community information columns and other places. This practice is a great waste of resources, but also often delays due to the negligence of residents, greatly reducing the arrival rate of information and low communication efficiency.

The wave of informatization has swept through every corner of society and aroused people's higher requirements for housing. Digital and informational community will be the inevitable trend of residential community construction, which can greatly improve the management efficiency of property work, and also means timely, comprehensive and rich information report, high-quality and efficient information service and brand-new community cultural atmosphere.

The newly born community multimedia information publishing system is impacting the entire media advertising market with explosive growth rate. This brand-new communication mode is aimed at crowded places such as office buildings, commercial buildings, banks, supermarkets, exhibition halls and communities, which fills the blank areas of traditional media and greatly improves the information coverage. This new media, represented by residential TV advertisements, is also called "focus media". It is distributed, distinguishes different audiences and plays advertisements and multimedia information in a targeted manner. It is estimated that its advertising market space may be as high as more than 5 billion yuan, but less than one tenth of it has been developed, and its potential is quite amazing.