The world of mortals looks on coldly as a "property manager"

From "property manager certificate" to "property manager", the professional qualification system of property management has come to an end, but the controversy caused by it is far from subsided, and the degree of attention caused by "property manager certificate" in the industry also constitutes a strange landscape of the property management industry. In this context, it is inevitable to discuss that the property manager is suspected of "following the trend", but this is tantamount to giving up what he really should do because of this, and it is precisely because the certificate of "property manager" has such a great influence on property management that it needs serious consideration.

Based on my limited interpretation of property manager, my thoughts and questions about "property manager" mainly focus on three aspects: First, what is a property manager? Second, why do we need a property manager? Third, what will be the future of property managers?

The debate about what is a property manager and what is a brilliant pen is actually more telling than the attitude of the issuer and the expectations of the participants.

Property management has been in China for more than 20 years, and the overall feeling is that it is divorced from the edge of society. Although the country's major policy of "building a harmonious society and harmonious community" has improved its status, property management, as an accessory product of the rapid development of the real estate industry, can only become more and more insignificant after the real estate becomes powerful. Therefore, in this golden age of rapid economic development, property management must undergo qualitative changes. It is impossible for the property management department not to see this, so "property manager" has become a good opportunity and reason.

And the expectations of participants, a "property manager" will be clear. Property managers who have experienced "gloomy and helpless" property management have different specific experiences, but no one can escape the overall situation. Therefore, I am also eager to escape the historical fate of "doing evil in my last life and being a property in this life". Although they don't have much confidence and grasp in the chances of escape, the appearance of "property manager" still makes them shine at the moment. The persistent soaring of "property manager" is also the current trend.

At this point, you can have a preliminary decision on what a property manager is: it is a good medicine for government departments to save property management and a straw for property managers to save themselves. If expressed in formal language, it may be much more impressive: the property manager system is an important means to promote the healthy development of property management norms and an important way for property managers to improve themselves. This is the "property manager".

This kind of decision may be a bit arbitrary. It is obviously overqualified to let a small certificate bear the historical responsibility of property management development. Supporters can make a horizontal comparison between "lawyer" and "certified public accountant". The lawyer's certificate, which is regarded as the first certificate in China, not only created a golden collar class, but also promoted the social status of lawyers as a whole. Nowadays, a lawyer's certificate is synonymous with identity and money. That TV series called "legally blonde" really made the author feel deeply for a long time. Certified public accountants are worse, but they still represent the glory of a profession.

However, a little analysis shows that this comparison is obviously meaningless and unfounded. The farther away from the facts, the wider the observation angle will be. The brilliance of "lawyer's certificate" is actually an opportunity provided by social contradictions after the rapid economic development in modern China. In the long run, a clear society is bound to be a legal society, and the aristocratic lawyer's certificate can be described as a development trend. Bottom line: history is inevitable. On the other hand, the connotation of the lawyer industry itself also contributed to this opportunity. It is universally acknowledged that lawyers have high entry barriers and difficult certificates.

Compared with property managers, there is no opportunity, and the opportunity is given to the real estate industry that can better improve the economic development index; There is no connotation and threshold. What is the threshold and connotation that all cats and dogs in an industry can engage in? This is the epiphany of the soul under self-torture. If this certificate is not a good medicine to save China property management, what will it be, just an ordinary certificate? If so, the previous "property management certificate" will be enough, not to mention the thing called "property manager" in the Ministry of Labor.

Therefore, such a judgment has just become a "mental dislocation" in the property manager's certificate, which makes us more confused about this certificate. This extreme expression will spread inertia over time. If you can't have a broader mind to face it, the "property manager" doesn't know what it is.

The article is eternal, there are gains and losses, and the same is true for applying this card. Today's China property management and related people are all out of the mud, no matter what they expect from this certificate, it is still in its true content.

As for why property managers are needed, in fact, property managers now have a contradictory mentality.

People engaged in property management in this era are lucky and unfortunate. Fortunately, the property management in China has experienced great ups and downs, so you can read it to the end and enrich your life experience. Those who are called unfortunate people, the so-called life in troubled times is cheap, such as property management is a bit excessive, but it is also appropriate. If you had been born twenty years earlier or twenty years later, you wouldn't have encountered such embarrassment. You won't prove your nobility by a small certificate.

Today, the demand of property managers for property managers first lies in their own positioning. In such a period of property management, old values and concepts are declining, but new concepts have not yet been established. However, when the social and cultural development shows a further trend of "squandering flowers and getting more attractive", the alienation and neglect of property management by the majority of owners and even the whole society has affected property managers, and there has been a condemnation of "canceling property management". Especially when the social demand develops from "carrying forward the tradition" in a broad sense to specific value division, the requirements of ordinary owners are divorced from the positioning of property management today. The existence of this common phenomenon makes the property management class and the owners with upward eyes show foggy judgments. This makes the current property manager feel helpless and helpless, and needs to make a high-sounding proof and promotion for himself.

Secondly, it lies in a comparison mentality within the property management industry. Property managers with "grievance mentality", especially property management executives, are all trained by these elites without exception under the overall deterioration trend of property management in China. They can't get a little understanding and recognition from the public, nor can they get a little nominal respect from the owners. Not only that, they also have to taste the endless cruel reality behind this indifference. Therefore, this aggrieved mentality is transformed into an internal competition and struggle. Winning a little respect from other peers is the last comfort.

But the reason for this need is easy to be *. Relocate oneself in the society through this small certificate, which is actually a kind of self-comfort for property managers in the current environment, which is undoubtedly an idiotic dream and almost impossible to realize. If a small certificate can bear such a heavy responsibility, then today's many certificates have made countless people who are eager to change themselves realize their personal dreams. It is torture to find some spiritual comfort and superiority among peers through this certificate. Such expectations, in a confused industry, although harsh, actually have to face moral criticism, too late to wash, and finally let all people in this industry talk in a spirit-dislocated sky and become different words.

The property manager's "adaptability" to this certificate is in step with its "inadaptability". When this certificate can't meet the real expectations, "inadaptability" appears, which is easy to be critical and unacceptable, easy to be depressed and unreasonable, easy to look at the shadow and feel sorry for yourself and difficult to ask yourself.

The future direction of the property manager is actually the core issue of the certificate of "property manager".

To answer this question, we need to clarify two aspects first. On the one hand, it is the public's view on this certificate; On the other hand, it is the confidence and confidence of relevant departments in this certificate. The former determines the degree to which this certificate can have its own value, and then attracts groups of property management personnel to work hard for it; The latter determines the standardization and long-term planning of the specific operation of this certificate.

The public's view of the certificate depends not only on the content of the certificate itself, but also on the development trend of the property management industry. The gold content of a certificate can improve its reputation, but it can't actually change its future and future. When the existence of the property management industry itself is generally questioned, under the unbalanced psychology, the specific questions and specific rights and wrongs raised by the public are in a secondary position, and they act on the universal reality of property management with "extreme" emotions, which are far more critical than constructive and have great influence. This certificate is not immune. So the future of this certificate actually depends on the future of property management.

In fact, the confidence and confidence of the relevant government departments in this certificate is unpredictable. We can only observe the operation process of this certificate from the surface and judge its fate. So I have to correct my mistakes from the actual investigation process. Today, it seems that the confidence shown by the relevant departments is unquestionable, but this confidence is not exact and contains encouragement. In the meantime, although the operation makes people feel harsh, it is inevitable that people will worry about the doubts of anticlimactic. In the long run, the government's confidence in this certificate still depends on its confidence in the property management industry.

In short, the development of the property management industry determines the future fate of this certificate. The demands of the public and the government cannot pose a real threat to this certificate, but ignoring what the industry really lacks and needs to change will lead to self-mistakes. This is a great event. We can place our hopes on a certificate, but we can't entrust fate. Only in this way can we create a pure sky for this certificate.