How should a car beauty shop carry out its activities?

A Case Study of Automobile Beauty Activities Planning of Liangchehui

I. Theme of the event:

XX celebration.

Second, the purpose of the activity:

Grateful to give back to old customers, while selling products and services.

Third, the activity object:

1, old customer (system customer information).

(1) Customers are divided into three categories: key customers, sub-key customers and non-key customers.

(2) Key customers: 30 customers. Customers will receive VIP gifts when they arrive at the store, and enjoy the promotion activities.

Customer service preparation list. Manager XX, Manager XX personally informed the invitation.

(3) Sub-key customers: 20 customers come to the store with distinguished gifts to enjoy the celebration and promotion activities. Customer service preparation list. _ _ _ _ _ is responsible for notifying the invitation.

(4) Non-key customers: 1 0,000 or more, start the SMS platform, and customers will come to the store to enjoy preferential activities and promotions. Participate in the lucky draw.

(5) Invited by other cooperation channels, 65,438+00 people, including residential property managers and leaders of road travel associations. _ _ _ _ _ _ _ _ is responsible for sending out invitations, distinguished gifts, and enjoying discounts and promotions.

2. Expand customers (mainly private cars).

(1) In order to keep private car customers around the store as the expansion goal, we will send car wash experience coupons to customers on the grounds of store celebration promotion, and inform customers to come to the store to participate in the 3rd anniversary celebration, so as to enjoy store celebration discounts and activities promotion.

Four. Celebration date: May 8-May 10 (3 days in total).

Verb (abbreviation of verb) Activity time: 08: 00 ~ 17: 30.

Activity scale of intransitive verbs

1, and the average daily traffic volume is about 120 units.

Seven. activity

( 1)

1, beauty department: XXXX free car wash. Five beauty packages are 8.8% off.

2. Maintenance department: the working hours are free, and four-wheel positioning coupons with a value of 100 yuan are given when handling the oil package.

3. Tire Department: Free positioning. Free nitrogen charging.

4. Stick the 3M explosion-proof membrane on the whole vehicle, with a 20% discount. Send a coupon worth XXXX. Send a XXXXXX coating card to 680 yuan.

5. Buy any exclusive package of XXXX, and you can get a XXXX voucher worth 100 yuan.

6, car boutique full-time special offer.

7. Guest Lottery (Streaming)

Lottery gift settings:

Grand prize: 1 person per day, a set of XXXX packages worth 2880 yuan.

First prize: 2 people per day, and a set of XXXX package worth 1380 yuan.

Second prize: 3 people per day, worth a set of 350 yuan XXXX car wash service package.

Third prize: 5 people per day, worth 220 yuan XXXX package.

Fourth prize: 30 people a day, four-wheel positioning vouchers worth 100 yuan.

(B) the key theme of the event promotion

1, XX as the theme, focusing on promoting XX project.

1. xxxx package is XXXX yuan. Activity promotion: send a gift package worth XX at a time +XXXX.

XXXX package xxxx yuan. Activity promotion: send a premium XXXX gift package+premium XXXX card.

C, XX coating 2880 yuan. Activity promotion: send premium XXXX package+premium XXXX package card +XXXX.

D, XX coating VIP package 3800 yuan. Promotion: gift package with a value of XX+car wash card with a value of XX+value 100 RMB XXXX.

Eight. material preparation

1, VIP gift (60 copies) _ _ _ _ is responsible for the preparation.

2. Experience coupons (5000 copies) _ _ _ _ is responsible for preparation. .

3.X-stand 3M explosion-proof membrane is promoted once, XXXX is promoted six times, and cool mat is promoted twice a summer. _ _ _ _ _ is responsible for the preparation.

4. Three flags. A celebration, a XXXX, a XXXX.

There are two arches and some firecrackers.

6. _ _ _ _ is responsible for the preparation.

7, audio _ _ _ _ is responsible for the preparation, in place before April 20th.

Nine, store layout

1, x-shaped frame

2. Hanging flags and balloons

3. promotional gifts placement

4. Lottery station

X. reception arrangements

1, beauty wash entrance, _ _ _ _ _ responsible.

2, beauty car cleaning area, _ _ _ _ is responsible for.

3, boutique room reception, _ _ _ _ is responsible for.

4, maintenance reception, _ _ _ _ is responsible for.

5, tire receiving, _ _ _ _ _ is responsible for.

XI。 advertisement

1. In-store promotion. All activities and promotions are displayed on X-stand in advance and publicized in the store.

2. Out-of-store publicity, and issue experience papers in advance.

Twelve. training plan

Person in charge of sales skills training: XXXX Participants: customer service departments, cashiers, service consultants and maintenance receptionists.

Person in charge of facial makeup knowledge training: XXXX Participants: personnel from the customer service department of beauty technicians.