How can we maintain a good reputation?

First, integrity management, service first

At any time, enterprises should adhere to the concept of honest management and service first, and prevent the occurrence of public relations crisis from the source, which can help enterprises prevent most events that damage their reputation.

Second, avoid negative treatment.

In the new media era, the negative information of enterprises can be quickly spread by anyone anywhere, which is both a disadvantage and an advantage. If we blindly take a negative attitude of avoiding or ignoring problems, then negative information will spread quickly, which is a disadvantage. When dealing with negative word-of-mouth, enterprises can turn crisis into opportunity if they can make use of this feature to speak out in time, apologize to the public/clarify the facts and quickly calm down the incident. This is the advantage.

Third, track the trend of negative word-of-mouth public opinion in real time.

Facing the ever-changing network public opinion environment, in order to prevent the second outbreak of negative word-of-mouth public opinion, enterprises need to use some word-of-mouth monitoring software to track the dynamics of negative word-of-mouth public opinion in real time, analyze the development context and current situation of the event in time, and make targeted responses. For example, Wechat business Monitoring System and Big Data Word-of-mouth Monitoring Tool have the real-time monitoring capability of the whole network information, which can push the key information that enterprises need to pay attention to in time, and track the development trend of negative word-of-mouth public opinion events such as communication websites/media, netizens' feelings, key communication nodes and communication traceability in real time, so as to facilitate enterprises to grasp the development context of negative word-of-mouth public opinion, make effective predictions and handle all kinds of sudden public opinions smoothly.

Fourth, do a good job in finding and collecting negative information.

In order to effectively manage negative word-of-mouth, it is very important to know all kinds of voices talking about enterprises on the Internet, which can help enterprises nip the crisis in the bud and effectively avoid crisis losses. So how to quickly understand all kinds of voices talking about enterprises on the Internet? This requires a good search and collection of negative information. To this end, the following software for checking negative information of enterprises has been collected:

Enterprise negative information detection software set

1. Search engine tools

For example, Baidu search, Google search, 360 search, sogou search and so on.

2. News search tools

Such as Baidu news search, headline news search, Netease news search, Sohu news search, etc.

3. Professional word-of-mouth monitoring tools

By inputting relevant keywords or setting monitoring topics, Wechat business Monitoring System automatically collects information related to this on the Internet platform of the whole network, excavates and analyzes the dissemination channels, nodes, trends and netizens' attitudes of these information, generates public opinion analysis charts/reports, automatically identifies negatives and gives early warning, thus winning time for enterprises to effectively manage negative word of mouth.