How to run a decoration company? Decoration management method

With the hot sale of houses, home improvement companies came into being. A large number of decoration companies lead to more and more fierce competition and more and more marketing methods. But how can the marketing of decoration companies improve their income and popularity? Let's take a look at the related issues about decoration management methods with Bian Xiao!

We need to start a company's capital, which is an unavoidable problem. Therefore, it is necessary to have strong funds. The framework of the company is basically perfect: there are basic departments such as manager's office, finance department, technology department, marketing department and purchasing department. The supply of goods is actually very important. For example, whether the supply can be timely, whether the supplier is a regular manufacturer, whether the product quality is qualified, whether it is harmful to human health, whether it is environmentally friendly and so on are all very important. So there must be a good supplier. Some people are not worried about making money. There must be good technicians who can decorate works that satisfy customers. Good business people can bring a large number of orders.

1, soliciting customers: this is the most commonly used marketing method for home improvement companies and the cheapest marketing method. Generally, a small number of salesmen (some even have no basic salary) are invited by means of low basic salary and high commission, and leaflets are distributed directly to the community to attract customers. The usual practice is to tell customers that "our company designs for free, the price is low and the construction quality is quite good." Let's take a look first, we can give you a design plan for free! "

2. On-site promotion: This is the most influential marketing method of home improvement companies, commonly known as "word-of-mouth marketing". When there is a company's construction site in the community, the home improvement company will send a salesman to patrol the community, usually telling customers that "there are many advertisements, so it is better to actually take a look at our construction site". The success of this method is based on superb construction technology and excellent field management level.

3. Telemarketing: This is the most troublesome method for customers. The average salesman gets the customer list through the sales girl and the people in the property management company, and then keeps calling the customers to come to the door. Some even pay the bill and change hands several times after buying it, which has overdrawn the transition of the market, and customers are very tired of this way.

4. Model house promotion: different from the "on-site promotion" mentioned above. This method is generally only implemented for key real estate projects because it occupies the liquidity of home improvement companies. The home improvement company bought a house in the community and then decorated it by itself. Decoration companies use their advantages as owners to promote to customers. It is effective to rent or cash out a house after a period of time, but there are risks.

5. Community promotion activities: This is the product of the rapid development of the home improvement industry. Property companies think that home improvement companies have high profits and are jealous. Euphemistically called "check for customers!" The essence is to charge admission fees. During the delivery period, the property company organized a home improvement company to conduct on-site free consultation and promotion activities. This interception method is similar to the terminal promotion of hypermarkets. Pay attention to the use of various publicity methods, such as banners, flags, X-stage, Yi Labao, etc. , try to grasp the owner's first perspective, make full use of the depth of the community, and maximize the company image. In addition, public service billboards are also very good propaganda tools, so we should pay attention to make more use of them.

6. Community public welfare activities: Home improvement companies and property management unite to hold house release conferences and craft lectures in the form of "owners' meetings", which are generally held in community clubs, but high-end real estate projects will choose star-rated hotels. This method is popular, and the success lies in whether your apartment design and your craft lecture attract consumers.

7. Set up a branch: The low threshold of the home improvement industry is reflected here. Rent a facade room in the community or simply rent a house, a computer and a printer, and two people open a branch office. You can use the property company to specify the name of the decoration company, but now you have done too much, and consumers gradually distrust it.

8. Network interception: This method relies on scientific and technological means. For example, some well-known websites in Nanjing have forums, including special editions of various communities. After surfing the Internet, the salesman sends messages to contact the owner in various ways. But this way of information transmission must be clever, and we must seize the influential people in various special editions of the network.

9. Interception of office terminals: It also intercepts customers by means of science and technology, and uses the LCD multimedia network of office buildings to make LCD advertisements for medium and high-end target customers. This way will affect white-collar customers, especially the copywriting building where home improvement companies gather, so we must increase the frequency of broadcasting. In addition, the interception means must be rich, and the terrain and signs of the office building should be used for interception, such as signs and public service signs. You can even send someone to send a message. Understand the way of terminal interception in home decoration, and then choose the appropriate strategy to intercept the terminal according to the actual situation. Integrated marketing tells us: treat all kinds of tools equally and combine them effectively to produce the greatest effect.

These are the decoration management methods brought by Bian Xiao. I believe that after reading this article, you have a basic understanding of decoration management methods.