Li Ka-shing sells real estate in Beijing and Shanghai.

If real estate developers have the level, Li Ka-shing is definitely the granddaddy level.

Because too many talented people have been born in the real estate industry, but few have been stable for decades, and Li Ka-shing is one of them.

In recent years, many real estate tycoons in China who once enjoyed great popularity have encountered cash flow crisis. The fundamental reason is that the leverage is too high, and I want to spend one dollar to make ten dollars.

Li Ka-shing's business thinking is completely opposite to others, becoming a friend of time and getting rich slowly. This simple strategy made Li Ka-shing rich through concentration.

17 In September, Li Ka-shing's Changjiang Industry once again sold a project in Shanghai, cashing in 2 1 100 million, which was really stable.

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Withdrawal details 2 1 100 million.

On September 17, Hong Kong Hisense Industry announced the acquisition of Sheng Hui Plaza, No.668 Xinzha Road, Shanghai, for about RMB 3.5 billion (about HK$ 4.235 billion), and the seller was Changjiang Industry, a subsidiary of Li Ka-shing.

Sheng Hui Plaza belongs to Changhe Sheng Da Real Estate (Shanghai) Co., Ltd. The company mainly has three shareholders, namely Changjiang Industry (holding 60%), Shanghai Jin Kui Da Real Estate Development Co., Ltd. (holding 25%) and Shanghai Guo Sheng Group Real Estate Co., Ltd. (holding 15%).

According to the announcement, if Cheung Kong wants to complete this transaction, it must first purchase the shares of two other minority shareholders and become a wholly-owned enterprise. As Cheung Kong holds 60% of the shares, Cheung Kong can cash out 2 1 100 million yuan for projects with a total price of 3.5 billion yuan.

Some people may ask, "Why can Li Can Li Ka-shing sell his property easily while other rich people want to sell it at a discount?"?

There are two main answers: First, most of the plots won by Li Ka-shing are the core plots of a city. Let's take Sheng Hui Square in this transaction as an example. It is located in Jing 'an District, Shanghai, almost in the center of Shanghai. Walk for three minutes to the Natural Museum Station on 13 line, only 2.7 kilometers away from People's Square, and only one stop away from the subway 1 line.

Second, Li Ka-shing is in no hurry to sell. Li Ka-shing is a steady person. He won't be in debt for short-term profiteering. This is speculation. Since there is no shortage of cash flow, there is no need to sell assets at a discount. There are also some rich people who sell their assets at a "broken price" after problems arise. The price of assets varies from case to case.

It is understood that Changjiang Industry won this project in 2005, and construction started in March 20 13, and was completed in August 20 15. After the completion of the project, Li Ka-shing was not in a hurry to decorate the shops for sale or lease, but in a "craftsman spirit". It was 20 18, but the floor had been paved and the interior decoration had not yet started. It was not until the project was traded that the project was barely completed.

Through the construction period of the project, we can know the construction ideas of Li Ka-shing. After buying the land, it will be put aside for seven or eight years, and then it will be started quickly before the land start date and completed within two years. But the problem of decoration after completion can be delayed for several years. Li Ka-shing has held this project 16 years, and it has not been opened yet. Finally, the whole project was sold and cashed out.

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Where is Li Ka-shing's cleverness?

What is the difference between Li Ka-shing and other real estate tycoons?

Li Ka-shing knows the value of time very well and likes to exchange time for space. Many real estate tycoons in Chinese mainland like to surpass Li Ka-shing and always want to be the first. In the end, it became a house-building machine, constantly building and selling houses, and the debt ratio was extremely high. In the end, everyone works for the bank, and the bank will make a steady profit, so the cash flow of real estate enterprises is more difficult.

It is very easy for banks to let a real estate giant go bankrupt instantly, that is, to unite with other banks to let real estate enterprises pay their debts. If you don't pay your debts, you can ask the court to freeze your accounts, which can make real estate companies die suddenly.

Li Ka-shing doesn't play this game, he knows what the result is, so his favorite is to buy land, build land and sell land, which is profitable.

Li Ka-shing's leverage is also extremely low. Imagine if Changjiang Industrial bought land with a bank loan, and the annual interest rate was 10%. How can he be so calm?

Li Ka-shing's most famous land occupation was in 1993, when Cheung Kong won the Beijing Royal World Villa Group Project. At that time, the floor price was 2000 yuan/square, and Li Ka-shing saw its appreciation potential, so it was developed in four phases, and only one phase was developed in 15. By 20 18, the project was finally completed. At this point, the house price has risen to 40,000 yuan/square meter.

Li Ka-shing has been developing an 800,000-square-meter project for 25 years. It's hard not to think that he is stalling on purpose. The final result proved that he made a lot of money.

Li Ka-shing proved the value of being a friend of time with practical actions!

Cover the whole network with media thinking, and let the product sales stop here!

In the future, all commercial competition will focus on media communication. If a company or a boss lacks media thinking, it will inevitably lose in advance.

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