Asset management is a new trend of property management development.

Asset management has become a new trend of property management development. Let's take a look at this paper.

It is the only way for the development of property management to guide the situation and innovate constantly.

With the improvement of the national economy, people gradually invest idle funds in order to obtain income under the condition that their living needs are constantly improving and their material conditions are fully met. At present, buying real estate has become the main way and channel for people to invest and make profits. People pay attention to the real estate they invest in, from the initial property function to whether the property can maintain and increase its value and gain income, and take this as the standard and basis for evaluating and measuring the level of property management.

Take the high-grade foreign-related commercial and residential property project that the author once managed as an example. There are more than 300 houses and office units. The number of owners of self-occupied houses in this property project is basically the same as that of owners who rent out. More than 90% of the owners of self-occupied houses also own multiple properties. Owners who purchase multiple property units have gradually formed a scale in Beijing. Owners' attention to the property and its management and service has not only stopped at whether the equipment system works well, whether the functions are complete, whether the engineers maintain it in time, whether the security guards treat the guests like guests, whether the receptionists smile, and how many special services they can provide. They are more concerned about the income from investing in the property, whether the tenants of the leased property can obtain the income from long-term lease renewal, and whether the property they live in can continue to appreciate.

Before 1998, there were few real estate projects in the market, the demand for real estate exceeded the supply, and the laws and regulations on real estate prices formulated by the government were lagging behind and imperfect. Most real estate projects basically use market value (or market acceptance value and market affordability value) to determine the sales price, and its market value is much higher than the cost price. With the increasing scale of real estate development in Beijing, the construction land in various districts is gradually increasing, and a large number of new real estate projects are constantly entering the market. The demand and supply of real estate tend to be balanced, and supply exceeds demand in some areas. In addition, the price of real estate projects tends to be reasonable gradually after adopting the cost method, and the price is obviously lower than that of early real estate projects in the same region. In this way, the rental price of the early real estate purchased by the owners has been seriously affected, and the expected rate of return on real estate investment has gradually declined. According to the precedent, a set of property units that can be rented as high as $4,000-5,000/month before 1998 can only be rented as high as 1000- 1500/month due to market changes. Because the owners are mostly non-real estate professionals, they lack knowledge and understanding of many factors that affect the price, such as market supply and demand, and it is easy to blame the low level of property management companies for the decrease in investment income, tenant withdrawal and property depreciation.

Because most of these owners do not directly understand the level of property management, mainly through their tenants' feelings about property management and whether to renew the lease. As a tenant who does not own property rights, there is a difference in understanding and concern about property from the perspective of the owner who owns property rights. Tenants don't care whether the property they use is kept or not, and whether the various systems in the property are maintained in place. They are more concerned about whether the service facilities in the property are perfect and whether the supporting services are complete, convenient and comfortable during the lease of the property. Tenants need a hotel-style property management and service, treat rented property units as temporary offices and living places such as hotels and restaurants, and pay more attention to intuitive external feelings such as property environment, public security image, sanitation and supporting services. If more convenient and cheaper property units appear in the same grade and area during the lease term, these tenants may move out after the lease term expires. Owners lack understanding of the phenomenon of tenants' rent withdrawal caused by non-property management reasons, and it is easy to pass on the responsibility to the property management company, which will directly affect the payment of property management fees of their own units. At the same time, because the property used by the owners for investment is vacant, they will refuse to pay or postpone the payment of the property management fee on this ground, and even ask for lowering the management fee standard. If the property management company can't collect the service management funds in time, the property management projects that need to be provided can't be carried out normally, which will inevitably affect the service level and frequency. The corresponding property management companies will reduce their investment in property management to prevent financial pressure on enterprises from making ends meet. Such a vicious circle will inevitably lead to the failure of timely and effective maintenance of the property system, reduce the economic life of the property, and further aggravate the depreciation of the assets owned by the owners.

So how to effectively alleviate the impact of property depreciation caused by market factors on property management companies, how to achieve the goal of maintaining and increasing the value of property, how to improve the economic benefits of managing property, and how to ensure the interests of property management companies and owners to achieve a win-win situation will become a new topic in the development of property management industry and the key to the in-depth development of property management. The author believes that it is a new attempt to update the concept of property management and enhance the status of the property management industry by using the theoretical methods and means of asset management to enrich the connotation of property management and extend the content of property management and services, which will certainly drive the new trend of the development of the property management industry.

The Relationship between Asset Management and Property Management

The scope and content of asset management are very rich, and any behavior that involves property, funds and materials and can bring economic benefits can be called asset management.

Assets are divided into real estate and movable property according to their existing forms. Real estate, also known as real estate and property, belongs to the category of real estate. ? Property? Does this word come from English? Heritage? Or? Property? What is citation and translation in a broad sense? Property, property, property, real estate? Wait a minute. According to the translation of early English, property management can be summarized as? Real estate management? ,? Real estate management? , also have direct use? Property management? Direct substitution of this word? Property management? . Thus, property management is covered in the scope of asset management.

Property management, whether it is all services related to real estate development, leasing, sales and after-sales in a broad sense, or property maintenance and repair management in a narrow sense, is aimed at ensuring the preservation and appreciation of real estate assets, and its operations, services and management involving the preservation and appreciation of real estate can be included in the scope of asset management. As far as property management is concerned, the goal of life cycle management of real estate assets is to maximize the value of real estate from the time when real estate development projects are completed and put into use.

Although property management can be attributed to asset management in theory, it is at the most basic level of asset management. There are differences between them in value understanding, operation mode and concern. Value preservation? With what? Value added? The understanding of the concept is somewhat different. The author takes property management as an example: What purpose does the property management industry propose to achieve? Property preservation and appreciation? Target, can it be partially controlled? Value preservation? And then what? Value added? . It should be through the investment and payment of labor services to improve the efficiency of the use of property and extend the service life of various systems in the property. For example, the elevator of residential property is assumed to have a design life of 15 years and a residential service life of 70 years. Through perfect management and maintenance, the safe operation life of the elevator has reached the design life. Is this what property management is saying? Value preservation? ; If through perfect, meticulous and comprehensive management and maintenance, the safe operation of elevators exceeds the designed service life, then due to the extension of the service life of elevators in residential buildings, the number of major and medium-sized repairs and renovations will be reduced, and the expenses of owners will be reduced, thus saving some funds. Value added? . The management and maintenance of other systems in the property can follow this example, so that the overall value of the property can be preserved and increased. Asset management regards real estate itself as a tool and carrier that can bring economic benefits, and obtains income and returns through real estate management, thus promoting the preservation and appreciation of real estate. It can be seen that property management is more about the specific maintenance of the property itself, so as to facilitate the living of asset owners or users; The scope of asset management is much larger than that of property management. Asset management takes real estate as a profit tool and operates through asset speculation and replacement to maximize the interests of asset owners. However, despite these differences between property management and asset management, property management can still apply the management mode, business philosophy and service means of asset management to the service process, and become a new management and service mode for enterprises to make profits and owners to benefit.