I want to know which industries are developing better now.

I want to know which industries are developing better now. People often ask me privately, "I majored in advertising, but I heard that many advertisers have low salaries and often have to work overtime." I don't know the future prospects of this industry, and I don't know how to engage in this industry or give up engaging in other industries. "

"I see that the decoration market is very profitable now, and many people need to decorate when buying a house. But now more and more people are entering this industry, will the future development be limited?"

"In recent years, the concept of smart home is very popular, but in many cities, people don't have this demand, or even have this concept at all. Should I go to this new industry, or should I go to the traditional industry steadily? "

I don't know how to answer these questions. Not only I, but also many big bosses can't accurately predict whether their industry will be subverted by the new industry.

Industry is a very broad concept. Generally speaking, few people can tell clearly what state their industry is in without a relatively complete product life cycle.

However, many people may only judge the concept of the industry based on one aspect they have observed or even information collected through hearsay.

For example, it costs hundreds of dollars to take children to early education classes. If it is expensive, I feel that this industry has a good development prospect. To be honest, this judgment is very limited.

2、

Compared with some people who always ask what industry has a future, more and more people we meet in our life are always using their little knowledge to criticize a certain industry.

When I just graduated, I planned to apply for a job in a home appliance company. I naturally like it because I worked part-time in that company during my college years.

However, someone told me at that time that the home appliance industry is basically saturated now, and it is best not to go to that industry. The great development period of home appliance industry has passed. I don't know what saturation means. The answer I saw when I searched Baidu was "it is basically difficult to make any money in this industry in the future, and it is not easy to find a job."

Then go to the forum to see, there are really many people who are voicing: vicious competition in the home appliance industry has become fierce, and many seniors have advised their younger brothers and sisters not to enter.

But I don't believe it. I went to the company. A graduate's thinking and pattern, I can't imagine what is a good industry and what is a bad industry. In my eyes, there are only development and money.

As it turns out, the person who told me about the future of the industry, as well as those who spit on the Internet, are worried about eating carrots. Yes, the competition in the home appliance industry is really fierce. The profit of terminal sales is squeezed by wholesale at all levels along the way, and the profit rate is very low.

But at the same time, that year happened to be a year when online channels and group buying exploded. Many of my former colleagues made a lot of money during this transition period.

I don't need to elaborate on the later development. The home appliance industry will not only find jobs, but also develop better and better, from offline terminals to online shopping, from traditional home appliances to smart home appliances. I heard recently that Dong Mingzhu wants to enter the automobile industry.

3、

Some people will say that some industries have indeed declined. For example, traditional paper media, such as bookstores, can't stand the impact of the Internet. Bookstores have closed down one by one, and traditional paper media is not as brilliant as before. If I don't make a prediction in advance and wait until the industry is weak, will I be ready to change careers?

I want to say that this is alarmist, but I find that what these people say is actually right.

But they overlooked one thing.

People who used to be bookstores must have been the first to predict the possible decline of this industry, because merchants predict the market much faster than consumers and laymen.

Maybe when you see that the bookstore you often go to is not visited by many people now, and it is not far from closing, you may not know that the bookstore owner is in intensive negotiations with the publishing house to plan online channel sales. Maybe bookstore owners need to go through a painful transition period, but they are still in their own line after all.

But as laymen and consumers, it's hard to know. As far as I know, the bookstores that sell well on Dangdang and Taobao were originally physical bookstores. People just changed, and their experience, contacts and resources have not been lost.

4、

Actually, I have the same confusion myself. When I was preparing to contribute, I was told that the reading volume of WeChat official account was declining, and many people stopped reading WeChat official account articles.

As early as 20 12, someone wrote in Weibo at that time. In the era of mobile Internet, people will not read articles with more than 1500 words on their mobile phones, and it will be more popular to write short paragraphs and make short video files.

Is the official account of WeChat WeChat dead? Will people feel headache after reading the article of 1600 words? I just want to ask, where did you get the information? Is it because friends around you can't read such long words, or do you have no time to read the official WeChat account?

I don't know how long the official WeChat account can last, and I don't know whether writing short articles of two or three thousand words can attract people in the future, but at the moment, the development and future of these new media platforms are beyond my imagination.

Even if one day, the official WeChat account really falls, isn't there any other better platform to rise? Can't my writing skills be used on other new platforms?

We can never accurately predict the development direction of the industry. Only by practicing yourself will we not be eliminated in this era of rapid development.

5、

And those who ask if this industry has any prospects are not really asking if this industry has any prospects, but whether this industry can make money quickly and get rich quickly. How did I become a pig on the tuyere, the kind that can fly without much movement?

If someone tells you that this industry is very good and profitable, do you really dare to believe him? This kind of person is either your relative or a liar, or he makes a lot of money himself. You can't actually get anything by going in.

And I always believe that self-cultivation and slowing down are the best industries. So, how to cultivate yourself?

6、

Keep your feet on the ground and forge your skills.

A trite topic, but I have to say. Just like the example I wrote earlier, the first batch of people who wrote blogs online did not expect that blogs were only popular for a few years, and the status of rivers and lakes was quickly replaced by other platforms.

However, did these bloggers die because of the decline of blogs? The answer is just the opposite. With their own operating experience and writing skills, they quickly entered new fields, gained more advantages and resources than newcomers, and finally succeeded.

Develop general skills

Apart from one skill, what we come into contact with most in the workplace is the forging of general skills.

PPT expert Qiu Ye once mentioned in an article, "Why is it not difficult for you to cross the border?" "For most jobs that do not require a lot of professional knowledge training, there is no cross-border problem. You just used your knowledge system to complete a different direction. "

"And the cross-border ability, I boil down to' knowledge',' thinking method' and' general ability'."

These universal abilities, projected into our workplace, are the expressive ability, communication ability, writing ability and negotiation ability that we often come into contact with.

The knowledge of sex is projected into our daily study, that is, we should not only pay attention to our professional work, but also contact with some more comprehensive disciplines, such as psychology, social science, communication and so on.

The method of thinking, projected into our daily behavior, is to exercise our way of thinking, the order of thinking and the choices we have to face when making decisions.

The so-called industry judgment, the basis of thinking is hidden in the thinking method of general skills.

Build your own brand

Speaking of vision and pattern, your boss may be a little better than you and look at things a little longer than you. Suppose one day, the industry you work in is going downhill, and your boss just sees that a certain industry may be hot and wants to find someone to cooperate with. Will you be the boss's first choice?

In other words, in addition to paying attention to industry trends, we are more striving for our own position.

The most important thing is whether you have established your own brand in the workplace, what is your reputation in the industry, whether people in the same industry agree with your ability and attitude, whether you are competent in other fields besides your job, and whether people in your circle are willing to recommend you or help you successfully transform if there is an opportunity.

More of us tend to ignore this point. Many people think that working is to exchange time for money and then create benefits for the company.

Not completely correct, the key is how to accumulate yourself, preserve your character and skills, and build your own workplace brand.

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Everyone is eager to seize a road to get rich quickly, grasp the general trend of industry development, take advantage of the trend and save time and effort in this rapidly changing era.

But most of us don't have the pattern and vision to see the changes in the industry in the next few years. What we can do is to cultivate ourselves as much as possible, improve ourselves, and let ourselves have enough capital to counter the impact brought about by the drastic changes in the industry.

We can pay attention to the development trend and prospect of the industry, but we have to ask ourselves, when an industry has a real future and great development, are we ready?

Edited on 20 17-07-26, and the copyright belongs to the author.