Corporate Culture Concept of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.

Enterprise concept: heaven and earth are brewed together, and the world is symbiotic.

Enterprise spirit: respect for people, dedication, innovation and Excellence.

Slogan of enterprise concept: walk with the society, depend on the environment and be with mankind.

Corporate Mission: Wherever China people go, they will taste LU ZHOU LAO JIAO CO.,LTD.

Corporate vision: To be a giant of China wine industry and a standard bearer of Chinese wine culture.

Core values: inherit culture, innovate constantly, and create wealth with customers as the center.

Company management principle: the combination of humanized management and digital management

Human resource management view: talent is capital, and there must be a place to live.

Marketing management view: customer-centered theory

R&D management concept: build four first-class products with market orientation, shape four forces and realize a transformation.

Production management concept: inheriting ancestors' winemakers

Quality management concept: Make the quality of China liquor visible.

Environmental management concept: Happy life comes from green production.

Safety management concept: safety, health and happiness.

Concept of social responsibility: culture creates value and harmony promotes development.