How can an office building stand, and what are the factors to enhance its competitiveness?

This phenomenon can often be seen in the Shanghai office rental market. When some office projects first entered the market, they were sought after by the market for their high-end configuration. However, a few years later, due to the untimely renovation of facilities, the property service was out of touch with the customer's demand, resulting in a gradual decline in rent; There are also some office buildings, even if the hardware facilities are not top-notch, but after more than ten years of operation, they still maintain a leading position in the market. The completely different situation of office projects makes some factors that affect the long-term competitiveness of office buildings more and more concerned by the industry.

1, location and quality are the primary factors affecting the competitiveness of office buildings.

A considerable proportion of Grade A office buildings in Shanghai are concentrated in six central business districts, including Little Lujiazui, Nanjing West Road, Huaihai Middle Road and People's Square. Compared with the surrounding areas, the rent level and occupancy rate of these core business districts are obviously higher. Major tenants, including financial institutions and high-end service industries, are very picky about the quality and location of office buildings, but the price elasticity of demand is small, so they don't care much about the rental cost. This has led to the new Grade A office buildings in some core areas being rented out at the average market rent just after entering the market and still being sought after by customers.

2. Reasonable business layout is helpful to improve the business environment.

For powerful office projects, we can adopt an all-round and integrated design in the format planning, and gather a large number of office buildings, apartments, businesses, restaurants, conferences, entertainment, fitness places and other related supporting facilities in the same area to achieve one-stop service, so that customers can enjoy the convenience and comfort of business activities at any time. For office buildings with limited scale, it is an effective strategy to make full use of the mature commercial supporting resources around and create the internal and external environment. Working together? .

3. The hardware facilities should be humanized as far as possible, and the modification space should be reserved.

The hardware supporting of the office building mainly includes the integrated wiring system, the number of elevator brands and the number of parking spaces. These are the basic requirements of customers for office buildings. Although everyone is working, many people are still very concerned about the orientation, floor height, pool sharing and load bearing, so we should try our best to be humanized and practical. In addition, enough decoration space is reserved for the future to avoid the large-scale loss of customers and the decline in rent caused by the aging of facilities in the building several years later.

4. The composition of tenants affects the long-term rent trend of office buildings.

Tenant composition is gradually valued by the office leasing industry. Usually, high-end office buildings have a set of strict customer selection standards. There are many rational considerations behind this choice: first, high-quality customers can improve the overall quality and popularity of office buildings, the presence of some well-known large companies can greatly reduce operating and investment costs, and a few large customers can solve the rent problem of more than 30%; Secondly, high-quality customers are not sensitive to the rising rent. Considering the factors such as decoration input cost and relocation cost, they rarely choose to withdraw rent or relocate easily.

5. Property management needs to start from the details.

The management modes of some internationally renowned property companies are worth learning. Well-known foreign property companies such as Colliers International and dtz pay great attention to details. In their view, details can often reflect the quality and image of the whole building. For example, in many early office buildings, the number of elevators is too small relative to the floor area, which leads to a long waiting time during peak hours. Experienced properties often negotiate with tenants in the building and try to arrange employees to go to work in sections, thus alleviating the problem of elevator use.