How to realize the leap and upgrade from property management to asset management (reproduced)

Exclusive view | How to realize the leap and upgrade from property management to asset management

20 14-08-28 Davis, the first Taiping real estate industry in China.

Savills exclusive view

Brief introduction of property management development

China's property management industry sprouted in 1980s, and was first introduced into Shenzhen from Hongkong, and then rose with the housing construction climax during the housing system reform in China. The initial service content mainly includes the management and repair of residential buildings, equipment and facilities management, environmental sanitation and safety management, and conceptually stays at the stage of "security", "cleaning", "nanny" and "housekeeper".

With the gradual establishment of China's market economy system, the acceleration of urbanization and the formation of the status of real estate as a pillar industry, and the improvement of residents' living standards, the demand for property management has been further released, from the initial residential property to commercial properties such as office buildings, businesses, hotels and serviced apartments. From the service object, it has expanded from simple developers to enterprises, developers, trust funds and other investment entities; As far as the service content is concerned, it has gradually extended from the maintenance and guarantee of single housing equipment and facilities to more connotative services such as paying attention to user experience, promoting the harmonious relationship between owners and tenants, and financial budget management.

In recent years, with the rapid development of the domestic real estate market and the national housing purchase restriction environment, more traditional residential developers have entered the field of commercial real estate, and some developers lack experience in commercial property operation and management, which makes it difficult for owners to simply be satisfied with the traditional property management focusing on equipment and facilities maintenance. At the same time, the intensification of market competition has also made many developers realize that it is difficult for them to stand out in the market simply by property preservation. On the other hand, due to the lack of unified management, many after-sales properties lead to the escalation of user conflicts and the decline of experience level. In addition, in the long-term meager profit dilemma of the whole property management industry, both owners and property management enterprises began to seek a brand-new property management service to meet the demands of both owners and users, and the concept of asset management came into being.

2. The main differences between property management and asset management

In short, unlike property management, which focuses on the operation and maintenance of assets and equipment, asset management has been involved since the early stage of property construction and runs through the whole process of property construction, completion, delivery and later operation. Its contents mainly include real estate market consultation, project management, marketing and promotion, sales and lease management, property management with public services and equipment and facilities management as the main body, budget and financial management. It can be seen that asset management covers all chain businesses such as acquisition, transfer, operation and management of property assets, and meets the requirements of owners to maximize asset value through strategic operation and management.

The difference between asset management and property management is more obvious in the following two aspects:

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