Can catering start a business now? Affected by the epidemic, I dare not close the door as soon as I open it.

The pneumonia epidemic continues, and as medical staff continue to fight in the front line, good news keeps emerging. Of course, more and more people are beginning to pay attention to this incident, and the impact of the "Black Swan Incident" on the catering industry should not be underestimated. It stands to reason that during the Spring Festival, the profit of the catering industry is at its peak. However, affected by the epidemic, many catering retailers have suspended or delayed their business hours, which has become one of the industries most affected this time.

According to the report released by Evergrande Research Institute, the loss of catering and retail industry in the seven days of Spring Festival may reach 500 billion yuan. Because the Spring Festival is the most frequent time for parties, in order to avoid party infection, everyone chooses not to go out for dinner. As a result, the number of people going to restaurants has been greatly reduced, and many people have cancelled the original New Year's Eve dinner.

The influence of these catering and retail industries can be seen from Happy Ai Jia Supermarket Co., Ltd. ... Happy Love Home belongs to Zhumadian Head Chain Retailer, with 6 shopping malls and 45 supermarkets in the city. In order to cooperate with the epidemic prevention and control, all six shopping malls under the company closed down, with a daily loss of 3 1 10,000 yuan.

Of course, the biggest loss comes from rent, wages and profits. In addition, it is the cost of the company's backlog of new year's goods. After all, the mall space rented by the company needs to generate rent every day. If you close the store, there will be no source of profit. The flow of people in supermarkets has also been affected, and most people are adhering to the concept of never leaving, resulting in a backlog of new year goods in supermarkets.

Inventory backlog will affect the company's capital turnover and the cost of capital, but this situation is not unique to Aijia. In order to prevent and control the epidemic, many catering enterprises have decided to suspend business, including Haidilao, Jiumaojiu and Xibei Youmian villages, and many other catering brands have suspended business in stores all over the country.

Affected by this decision, the share prices of catering companies listed in Hong Kong have also been greatly impacted. After the holiday, Haidilao's share price fluctuated after the opening. The stock price has been falling since the end of 1, and this trend continues after the holiday. For the catering industry, 30% to 50% of enterprise costs are labor and rent. Of course, these two items are also hard inputs, and the financial pressure faced by most enterprises comes from these two aspects.

As the largest chain fast food brand in Anhui, Shu Congxuan, its chairman, said: The number of employees of Laoxiang Chicken in China has reached16,000, including 800 direct stores. But because of this incident, the company lost more than 20 million yuan from the first day to the seventh day. Shops in most areas are closed. Although some shops are open normally, their turnover can only reach about 25% to 33% of normal time.

Judging from the expansion of the catering industry, it is still in a state of rapid expansion. The Spring Festival is a low season for many industries, but it is a peak season for the catering industry. Roughly, 65,438+05.5% of the national catering industry income in 2065,438+09 was due to the contribution during the Spring Festival. Many people are curious about this. How many catering enterprises have been affected?

According to the survey data, there are more than100000 catering enterprises in China at present, among which the proportion of individual industrial and commercial households reaches 95%. Among nearly 430,000 non-individual catering enterprises, there are 80 listed companies. Most of these non-individual enterprises are limited liability companies, and sole proprietorship enterprises account for about 20%.

About half of these catering enterprises were established in 1 to 5 years, and these enterprises were relatively affected. It is said that the most direct impact on the catering industry is the cold and fresh food stored in the warehouse, including milk, fruits and vegetables. Most of these foods have a short shelf life, and during the period of stopping using them, these foods are likely to have deteriorated and cannot be used.

In addition, some processing enterprises have also been affected, including those with foreign trade orders and cooperation, which can only be delayed in the future. Among them, the industrial cluster in Luyi County, Henan Province has undertaken a large number of international orders, with as many manufacturers as 13 1 home, and the annual order volume should not be underestimated. Once the start-up time is delayed, it is unknown whether the order can be completed on time.

Of course, the market is not all bad news. Affected by this incident, many real estate enterprises lowered the rents of their shopping malls, involving more than 5 billion yuan. This is actually to alleviate the difficulties faced by the catering industry during the Spring Festival. Many commercial shopping center developers have launched rent reduction plans to face the situation of catering industry with merchants.

In this action, Wanda played an exemplary role. 654381During the one-month period from October 24th to February 25th, Wanda Commercial Management Group implemented rent-free and property fee-free policies for merchants in wanda plaza. You know, Wanda, as the leader of these commercial real estate sectors, has an annual rental income of tens of billions. The occupancy rate in wanda plaza is 99.9%. Once a new wanda plaza is built somewhere, there are basically no vacant shops.

Wuhan is also one of the largest cities where Wanda has invested in China. At this time, Wanda implemented the rent-free plan, which really eased the pressure of merchants on rent. Head housing enterprises, including China Resources and Vanke, have also introduced measures to reduce commercial rents. Of course, this incident is an irresistible factor, and the loss of the catering industry is inevitable, just like all other industries. In order to better develop in the market, catering enterprises should actively plan the next development.

Some catering enterprises have thought of the most direct and effective way to reduce the loss of ingredients, that is, selling vegetables. For catering enterprises with more goods, vegetables with shorter shelf life can be sold in the market, which can reduce the financial loss of ingredients. In addition, the impact of this incident on the catering industry may make the catering industry face a "reshuffle" situation.

It is also an opportunity for the development of the catering industry in the future to provide ingredients directly to consumers and realize the mode of "selling vegetables", and it is unknown that it may even develop into a new mode of the catering industry. I wonder if you have been exposed to the catering industry? What do you think is a better way to reduce the loss of catering industry?