Which market research company in Liaoning is good?

The essence of management is to create value and choose the right company to do good deeds.

-record the thorough examination of domestic market research institutions.

The service of market research industry is an important way for many companies to obtain new market environment and trading partner information at the lowest cost. There are more than 60,000 institutions directly or indirectly involved in the research industry in China, including more than half of the market research companies in the north, Guangzhou and Guangzhou, but most of the research institutions are mixed in personnel, equipment and business capabilities, and few of them specialize in research business. Then, in such a market environment, how should enterprises choose a reliable market research company? Space is limited, and the following suggestions are for reference only.

1. Research fields: consumer fixed sample survey, advertising monitoring, print media survey and TV media research.

Industry leaders: CCTV Market Research (CTR) and CCTV-Sophomore Media Research Co., Ltd.

Recommended index: ★★★★★★★

Highlight: China's largest market research and media research company has 300 branches in China.

Research advantages:

It has the largest media survey network in China, covering more than11800,000 TV viewers over 4 years old and 6.3 million audio-visual population in Hong Kong, and is committed to professional TV viewing market research. CSM launched the radio listening rate survey service in 2002, and has conducted a survey on 380 frequencies in 3 1 major cities nationwide. The ratings and listening rate of CSM have become the "common currency" for TV, radio programs and advertising transactions in China. CSM Company has successively developed five different types of TV market viewing data: city diary card, provincial network diary card, city meter, provincial network meter and national meter to provide customers with all-round data services in different markets, different time periods and different target audiences.

Second, research field: retail research

Industry leader: Nielsen Market Research (AC)

Recommended index: ★★★★★★★

Highlight: An international market research company, whose retail research covers the whole country.

Research advantages:

AC Nielsen is the world's leading market research company, headquartered in new york, USA, which mainly covers the following fields: providing world-leading market information, media information, consumer behavior analysis, online research, mobile media monitoring, commercial exhibition services and commercial publishing information. Measure their market performance, analyze market trends, diagnose and solve marketing problems, identify and seize growth opportunities, effectively integrate information and services, and make the best decision-making plan on this basis. )

AC Nielsen specializes in providing standardized services, and its research system is unparalleled. So far, its retail research business in China has increased by 65,438+00 times. Retail research covers more than 50 categories of non-durable consumer goods in major cities and towns across the country, and regularly provides customers with retail reports of related products in various places.

Research field: automobile marketing research.

Industry leader: Xinhua Xin International Information Consulting (Beijing)

Recommended index: ★★★★★☆.

Highlight: China's largest automobile marketing solution provider.

Research advantages:

Specialized in providing standard data services, mainly involving fields: collecting, analyzing and managing information about markets, consumers and commercial organizations, providing market research, business information, consulting and database marketing services to help customers make better marketing decisions and credit decisions. Provide enterprise credit reports, enterprise database products, industry reports, credit management consulting, credit risk management software, as well as related data management technologies and marketing activities management services, and provide professional services for institutional customers in automobile, finance, insurance, retail, telecommunications, it, manufacturing, consumer goods, trade and other industries.

4. Research fields: aviation, subway, rail transit, communication, real estate/property management, medicine and health products.

Industry leader: Guangzhou Haosenwei Market Research Company (HSW)

Recommended index: ★★★★★☆.

Highlight: China experienced professional market research company.

Research advantages:

The earliest first-generation market research institution in China, established more than 20 years ago, has customers all over the country in more than 20 provinces and cities. It is one of the first research institutions to obtain the Permit for Foreign Social Investigation issued by the National Bureau of Statistics. In the fields of satisfaction research, service design and service innovation, it has its own core technology system, especially in the fields of communication, aviation and rail transit research, with a market share of 50% or more, emphasizing on providing customers with services with extended value. The core customer service has exceeded 10 years, and the market reputation foundation is good.

Verb (abbreviation of verb) research field: management system and product certification consultation.

Industry leader: Thinking Market Consulting Co., Ltd.

Recommended index: ★★★★★★★

Highlight: One of the top ten world-class information groups in the world.

Research advantages:

Headquartered in Britain, it mainly covers the following fields: ISO9000, ISO 14000, OHSAS 18000, QC080000, HACCP(ISO22000), SA8000, ISO/IEC 17025, ISO/TS/. Management system certification consulting such as T 10382, and service consulting institutions such as organic products, CCC, CE, UL, E-mark, and ERP management system development. The consulting business scope of Thinking Company has covered more than 20 industries such as engineering design supervision, engineering construction, real estate and property management, electronics, chemical industry, machinery manufacturing, electric power, laboratory, food, medicine, logistics, passenger transportation, tourism, education, agriculture and government agencies.

6. Research field: retail monitoring of IT, household appliances and communication products.

Industry leader: Beijing Jiefukai Market Research Co., Ltd. (GFK)

Recommended index: ★★★★★☆.

Highlight: China is a market leader in IT, home appliances and communication products retail monitoring industry.

Research advantages:

One of the largest market research companies in the world, with offices in Beijing and Shanghai. Mainly involved in the field: monitoring products involve consumer electronics, household appliances, IT and office products, communication products, digital images, home life, fashion life, medical care, automobiles and so on 100 categories. Especially in the research business development of household consumer electronics retail, IT has become the absolute authority in this field, and it is the leader in the retail monitoring industry of IT, household appliances and communication products in China market.

Seven. Research fields: automobile and manufacturing, finance and service industry, ICT industry, FMCG industry.

Industry leader: Sheikh Daqin International Market Consulting Co., Ltd.

Recommended index: ★★★★★☆.

Highlight: leading domestic market research and consulting institutions.

Research advantages:

Mainly involved in the field: focusing on market research and the integration of marketing theory and practice, providing IMRC services, and developing matrix business models of five product lines and four industries. The industry focuses on automobile and manufacturing, finance and service industry, ICT industry and FMCG industry. The product lines include: dynamic brand, dynamic marketing, dynamic channel-loyalty, dynamic channel-mystery shopper and dynamic consultation. The original strategic brand marketing theory SBM is applied to marketing, brand market research and consulting business.

Research fields: market research of finance, durable household appliances and fashion clothing industry.

Industry leader: Modern International Market Research Co., Ltd. (MMR)

Recommended index: ★★★★★☆.

Recommended reason: well-known domestic research companies

Research advantages:

Pay attention to fast-moving consumer goods, mobile communication products, automobiles, finance, medicine and health products, durable home appliances, fashion clothes, IT Internet and other fields. Five research systems and more than 20 research technologies have been established, including market insight system, marketing mix decision support system, listing effect evaluation system, brand management decision support system and satisfaction research system. It is one of the first research institutions to obtain the license of foreign-related social investigation from the National Bureau of Statistics.

Research field: automobile research

Industry leader: Yingde Zhilian Market Consulting (Shanghai) Co., Ltd. (Yingtai China)

Recommended index: ★★★★★★★

Recommended reason: well-known domestic research companies

Research advantages:

Yingde Zhilianheng Market Consulting Co., Ltd. is a subsidiary of Yingtai Group (the largest market research company in Asia and the seventh in the world) in China. Yingde Zhilianheng Market Consulting Co., Ltd., while adhering to the group's quality service tenet, makes full use of local resources and local operation advantages to achieve low-cost operation, maintain strong competitive advantages in both quality and price, and deeply tap the insight of China consumers for customers. It has become their preferred strategic partner in China market research. INSIGHT has a professional automobile research team, rich research experience and cases, a mature automobile research model and system, a high-quality reservation and execution network, a complete owner information database, dealer information database and market basic information database.

X research areas: media research and product testing.

Industry leader: South China International Market Research Co., Ltd.

Recommended index: ★★★★★★★

Highlight: The first private commercial market research institution in China.

Research advantages:

RI 1973 was established in the UK and is the largest professional market research group in the world. In China, it has the largest data collection network, and has set up wholly-owned branches or offices in seven cities with the most research projects. South China International can provide exploratory qualitative research (including consumer research and business research) or quantitative research on usage habits and attitudes for market segmentation. South China International can help customers design new product concepts through qualitative research or quantitative concept test survey in the form of creative seminars. South China International can provide single or comparative product testing, product portfolio, brand name research, packaging research and price research and joint analysis. South China International can provide advertising concept testing, pre-advertising testing (including qualitative and/or quantitative research) and media research.

XI。 Research fields: market research, advertising research, media research and public affairs research.

Industry leader: Ipsos (China) Market Research Consulting Co., Ltd.

Recommended index: ★★★★★★★

Highlight: Combining global resources and local experts.

Research advantages:

Founded in 1975, it is the only independent global listed company managed by professional research consultants in the market research consultancy industry. It has four professional brands, namely Ipsos-ASI (brand and advertising research), Ipsos-Insight (marketing research), IpsosLoyalty (satisfaction and loyalty research) and IpsosFMC (forecasting, modeling and consulting). Ipsos follows the unified strategy of the Group in Greater China-providing marketing services in five areas: marketing research, advertising research, satisfaction and loyalty research, media research and public affairs research.

Research fields: advertising, media, communication and brand equity research.

Industry leader: Huatong Luo Ming Market Information Co., Ltd.

Recommended index: ★★★★★☆.

Recommended reason: one of the first companies to obtain the qualification of foreign-related investigation issued by the state.

Research advantages:

Huatong Company, a subsidiary of China Statistical Information Consulting Center, was established in 1992 after being acquired by Mingluohang. Nowadays, the research experts of Huatong Luo Ming have expanded from media and communication evaluation to monitoring and management of brand operation and evaluation of company's market strategy, and become a leading professional market consulting organization in the fields of advertising, media, communication and brand equity research. In 2007, the links between developed countries were restarted. In 2008, Huatong Luo Ming tracked more than 200 brands in media communication, conducted more than 3,000 quantitative tests on advertising films, and conducted hundreds of exploratory qualitative studies on advertising creativity and story footwork.

Thirteen, research areas: industry and product research, consumer culture research, social problems research, social group culture research.

Industry leader: Beijing Zero Research Group

Recommended index: ★★★★★★★

Highlight: An early pioneer in the professional research and consulting market in China.

Research advantages:

Zero Research Consulting Group, founded in 1992, is one of the earliest market research institutions in China. It uses modern social investigation methods, management diagnosis and policy analysis techniques, integrates the profound understanding of China's market operation and social culture accumulated by years of research, and combines its zero survey (special market research), forward-looking strategy (strategy consultation based on market research), index data (consumer culture research of social groups enjoying enjoyment) and prospective investment (standardized investment project selection and operation management services). "Forward-looking strategy" (transition management consulting) and "index data" (* * * social group consumption culture research) and "forward-looking investment" (standardized investment project selection and operation management services) focus on providing professional investigation and consulting services for outstanding local enterprises and international enterprises rooted in the Greater China market.

14. research field: survey of household appliances, chemicals, industrial products and other industries.

Industry Leader: Research on HC Dunbar

Recommended index: ★★★★★☆.

Recommended reason: domestic first-line market research service institutions

Research advantages:

HC Research Institute under HC Network was formerly known as HC Research Institute under HC Network, which was established in 1993, and was listed in Hong Kong with HC International in 2003. HC Research has become a senior industry market research expert in many industries and a domestic first-line market research service organization. There are mainly two business systems: one is market research solutions rooted in IT, communication, automobile, household appliances, medicine, media, chemical industry, industrial products and other industries; The second is a media monitoring solution based on 1400 print media monitoring and 5,000 website source monitoring.

15. Research fields: market research, media research, and marketing strategy consultation.

Industry leader: New Generation Market Monitoring Agency Co., Ltd.

Recommended index: ★★★★★☆.

Highlight: One of the largest and most influential consumer and media research institutions in China.

Research advantages:

The new generation market monitoring organization (hereinafter referred to as "the new generation") was established in 1998, and is committed to providing customers with professional market research and data-based research and consulting services. Its main business includes market research, media research, consumption and social research and marketing strategy consulting. A series of independent research products, such as China Market and Media Research (CMMS), China Xinfu Market and Media Research (H3), Magazine Print Advertising Effect Research (StarchMetrix) and China Internet Research (IMMS), have become the necessary tools and authoritative standards for China consumers' insight and media strategy formulation. Based on independent research, a new generation of traditional media and new media research has become a recognized leading brand of international 4A advertising companies and domestic mainstream media.

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