Site selection requirements of special catering

If you want to join a restaurant chain to make money, you must first choose the correct location of the restaurant chain, and a good geographical location is one of the important guarantees for the restaurant chain operation. So how should the restaurant be positioned? The following are the site selection requirements of special catering I shared, and I hope they are useful to you.

The location requirement of special restaurants is 1, and the location standard is the highest among business restaurants, such as SF, Hunan and Hubei, South Beauty and so on. There are generally three principles for the location of business restaurants: first, it must be located in an area with a strong business atmosphere, and there are many office buildings and hotels around it; Second, the area requirement is large, at least 2000 square meters; Third, the decoration grade is more luxurious.

Therefore, business banquets are generally selected in high-end hotels, office buildings and other business districts or a few high-end residential areas. General consumption is business banquets or banquets. The consumption of each guest is higher than that of 200 yuan or even thousands of dollars, with high-income people and business consumers as the main consumption targets. Generally, the decoration is luxurious, and the general clear height is above 4.5 meters. The single floor area is required to be relatively large, generally above 1000 square meters.

Generally speaking, business restaurants require high access to shopping centers, and shopping centers must arrange separate passages, elevators and transportation organizations for this restaurant. Otherwise, you have to cross the shopping mall to reach the restaurant, which will affect the high-end image needed for business banquets.

2, foreign fast food refused to enter the community Burger King, Subway, Yoshinoya, etc. Foreign fast food? Just don't want to enter the community. These brands of fast food are generally located in business districts, bustling business districts, stations and docks and some shopping centers, preferably near the entrances and exits of large supermarkets (department stores/supermarkets/household appliances/homes, etc.). ) and crossroads. In addition, there is usually a special requirement, that is, a container truck can be parked near the door of the store to facilitate delivery.

Dinner merchants are worried about remote communities. Compared with business restaurants, the positioning of mass catering is diversified and the requirements are not so harsh. Business districts, business districts and relatively concentrated residential areas can all be used. They often become the main components of the catering industry in large shopping centers, and often enter some mature large communities. Generally speaking, large communities and mass catering are relatively harmonious, but in communities like Tiantongyuan and Tongzhou, which are far away from the urban areas, all New Year's Eve merchants will face the same problem: Tongzhou restaurants have no business at noon, because everyone works in the urban areas and can only rely on the evening. But when people return to Tongzhou from the city, it usually takes seven or eight o'clock at night. If the business peak of dinner is 10, they can only turn over two plates at most. In downtown areas, the peak time of dinner lasts from 5: 30 to around 10, and you can turn over five sets, which is equivalent to turning over several times.

4. What is the site selection tendency of exotic restaurants? Internationalization? For example, exotic restaurants such as banana leaves, Brazilian barbecue, Japanese and Korean cuisine are similar to Chinese food in many ways. Some foreign restaurants are run by China people, and their products and tastes have been improved, not only for specific foreign guests, but also for many fashionistas and white-collar workers. The location of this kind of restaurant will choose the business district, industrial park or port area where foreigners are concentrated, as well as other areas or theme blocks where foreigners are concentrated.

5, coffee, teahouse love? Get together? Do you like coffee, tea houses and bars? Centralized management? Tendency, that is, the so-called coffee/teahouse/bar street, or nearby places. Because of the advantages and atmosphere of the group, customers gather and the throughput is great. However, the competition in such places is often too fierce, as long as there are businesses with personality and brand characteristics, there is room for survival. In addition, coffee teahouses are usually located near tourist areas, commercial areas and high-end residential areas.

6, the company's own development planning catering enterprises will plan their own location layout according to individual capital cycle and personnel cycle, many of which belong to? Trade secrets? . KFC and McDonald's, the two most famous fast food chain enterprises, have completely different development strategies at present: KFC expanded rapidly in 2005 and 2006, and the number of stores opened was more than double that of McDonald's. As a result of rapid expansion, the profit rate of many new stores has dropped, even to the point where businesses can't bear it. Therefore, after 2007, KFC's expansion slowed down to ensure the success rate of opening new stores. On the contrary, McDonald's single store income in many places is higher than KFC's, but its development pace is far behind, so it is currently committed to rapid expansion.

Real estate projects? Is it suitable? According to the places where catering businesses appear, they can be divided into three categories: commercial streets, food streets or characteristic blocks, large shops or shopping centers, and ordinary houses or office buildings.

Considerations for the location of special restaurants 1) Try to avoid direct competition.

2) Catering franchise chains specializing in lunch should be as convenient as possible for customers.

3) The catering franchise chain stores along the main roads are opened for the convenience of travelers and must be located in places where travelers can easily reach them. Otherwise, even if the catering franchise chain is not far from the road, it will be unfavorable to the catering franchise chain.

4) The ideal location of restaurant chain stores is close to the main street, bustling commercial area or apartment area.

5) For those restaurants with unique atmosphere, special features or special environment, it is not a problem to be a little remote, because customers will always find it.

6) Chain restaurants located in the food and music area always attract a large number of customers.

7) Pay attention to the traffic conditions when selecting the site. Restaurant chain stores face busy traffic areas, so pay attention to whether there is a parking lot near the restaurant chain stores.

8) High-end restaurant chains are usually only located in commercial centers or office buildings. The only criterion to judge whether a place should open a high-end restaurant chain store is whether there are target customers with high-end consumption ability in this place.

Precautions for special dining location 1. It is not suitable to open a fast food restaurant in a sparsely populated place.

If fast food restaurants are located in areas with a small permanent population and a small floating population, they will lack popularity and it will be difficult to form a relatively stable consumer group.

There should be no obstacles in front of the fast food restaurant.

Storefronts blocked by buildings will affect the popularity of fast food restaurants and weaken the number of customers. How to open a fast food restaurant, especially the door of a fast food restaurant can't face the big tree with thick leaves, so the air won't circulate, and you will be in danger of getting an electric shock when you encounter a thunderstorm.

It is not advisable to open a fast food restaurant beside the expressway.

Cars, not people, are constantly flowing on the expressway. In order to ensure the high-speed standard of traffic flow, expressways absolutely require clean and safe roads. Generally, there are isolation facilities in the middle of the expressway, and the roads on both sides cannot cross. There are few commercial outlets and parking facilities next to the expressway.

Fast food restaurants should not face the straight road.

Straight roads will produce exhaust gas from passing cars and cause air pollution in the surrounding environment of restaurants. Customers' dining is like smoke and dust, which will make consumers flinch.

5. The facade of the west sun should be carefully selected.

Sometimes the location of Sun Xi store is good, but in hot summer, even if there is air conditioning, customers are reluctant to take the sun into the store for dinner.

6, fast food restaurants should not be opened in the air outlet position.

The tuyere position should be carefully selected. Especially in the northern cities, winter is coming and the cold wind is blowing. If the store door is facing the wind (usually northwest), it will cause trouble for customers to enter the store.

7. Fast food restaurants should not be opened on slopes.

Slope affects the parking of vehicles and is not conducive to customers entering the store for dinner.

8. Should fast food restaurants be chosen? Direct traffic? The position of

The door of the fast food restaurant faces two tall buildings side by side, and it is easy to form an alley in the middle? Direct traffic? . How to open a fast food restaurant? Because the alley in front of the door is narrow, the wall is high and gloomy, customers are reluctant to come in, which will naturally affect business.

9. Fast food restaurants should not face a dead end.

The air in the dead lane is dull and stagnant, and the flow of people is very small. The front door of a fast food restaurant faces a dead alley, which easily makes people feel depressed and unhappy psychologically, which will affect their appetite and then affect the restaurant business.

10, the width of the store door should not be narrow.

Because the width of the store door is relatively narrow, it is not easy to be noticed by customers.