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Sina Real Estate News (Editor: Yu Yan) With the traditional Red May approaching, the news of villa products in first-tier cities such as Beijing, Shanghai and Chengdu is endless, indicating that major developers still seize the peak sales season and bring the arrival of peak supply, Fuzhou Real Estate. Compared with first-tier cities, the turnover of villas in Nanning is not unusual. There was no so-called brisk sales in May, which is closely related to the purchase restriction policy implemented in March. Just entering June, the news that the sales volume of Tancheng villas will double frequently came out, including the supply of surplus villas before. The most important thing is that brand-new products such as gradual greening of mountains will also be listed in large quantities, and Nanning villas are facing an outbreak.

The transaction volume of villas is polarized before and after the policy compulsory purchase restriction.

According to statistics, the number of villas sold in Tancheng in February and June was 1.27, of which 70% were Shangcheng Qinghe Jiahe City. In June and 10, 40 villas were sold in Shangcheng Qinghe Jiahe City, with a sales volume of1.60 million. Jiahe City successfully sold 60 villas in February, with a turnover of 240 million yuan. Judging from the representatives of these two villas, it is very common for the villa property market to be attacked from both sides. Why is there such amazing sales performance in this case?

Hu Qiaoyan, an institutional analyst of China Real Estate Information Group in Nanning, Ke Rui, believes that this is because of the impact of the upcoming purchase restriction policy in March, which led developers to push a lot of goods before the introduction of the new policy. Everyone has only one purpose, that is, to increase the supply of goods and seize a larger market share. Therefore, there has been a situation in which the purchase restriction policy has been forced and the turnover of villas has increased. Of course, powerful buyers also want to grab more properties, especially high-end properties, before the implementation of the purchase restriction.

After entering March, the ordinary commercial housing and villa market collectively lost their voices. Only three villas were sold, and the mountains accounted for two. This data shows that the property market at this time has fallen into an obviously indifferent situation. Why is there such a bipolar situation? First of all, this is because the purchase restriction policy has just been implemented, and developers can't correctly grasp the market trend. The wait-and-see mood of buyers is getting heavier and heavier, and there is no doubt that the market will be cold.

According to the supply data provided by China Real Estate Information Group in Nanning, Ke Rui, the supply of villas rose sharply to 246 sets in April. This set of data shows that there has been a big turn in the supply of villas, but there may not be a market for supply. In April, the villa transaction was zero, down nearly 30% compared with the same period. Why is there a two-level differentiation situation in which the supply is greatly increased and the transaction is zero?

Although faced with the arrival of the "Red Moon", before entering the sales season, developers generally do not use relatively large marketing skills for publicity and promotion, but look around the market environment for a period of time after the introduction of the policy, and then look for opportunities and countermeasures to digest the supply. Especially entering the adjustment era of purchase restriction,

Moreover, villas are different from individual products, and their removal rate needs a certain process, and the audience is relatively high-end. Therefore, it is not a market that can attract the attention and purchase of generous buyers. The removal speed of villas can't keep up with the times of pushing, and the previous backlog of goods will constitute a backlog for many times, and the total amount will become larger and larger. "If it continues to accumulate, it will be very unfavorable for enterprises, but it is obvious that the transaction in April is expected. After all, there are some real estates that Fangbo is eager to promote in May. The transaction should be better. " The analyst explained.

June villa "new products" may help the transaction rebound.

First-tier cities across the country generally ushered in the tide of villa transaction volume in May, and the Tancheng property market also showed a very significant polarization in the first five months, indicating that the current property market policy regulation effect appeared. However, Tancheng villa market will take a stand of sitting back and letting it die? The answer is of course no.

The author found that this month Nanning villa market will present a new wave of heavy volume market. "Mountain Qingqing, Jiajicheng, Huidong Yishu, Tuscany, Haozhuang Yipin Zunfu, LAM Raymond An Lan, Bagui Greentown Yunxingganlong Tianya Villa and other names. The quantity is certain and will be sold in a certain way. "

In particular, after the second phase of the product sold out, Shan plans to launch a new product, Moon Island Group, this month. It is estimated that more than 80 sets of new products will be on the market. How many suites were left in the early supply of Gaodishan Group in Jiahe City, and the surplus supply from natural sales of other villa properties, the listing of new products and the backlog of early supply led to a new turnover in the villa market, and the turnover of new products unexpectedly rebounded.

Will the arrival of heavy volume tide lead to a decline in villa prices?

"Price reduction is the last straw for developers and will not be easily touched. But improving product quality, marketing strategy and brand influence will definitely be carried out. It's not that there are no buyers, nor is it unnecessary, just to see if this local demand has been mobilized. " An industry insider analyzed.

The property market may enter an adjustment period in the second half of the year.

Whether it is a first-and second-tier city or Nanning, the market situation in the first half of the year is not optimistic, just like ordinary commercial housing. As a result, it has also triggered a round of speculation by many insiders on the trend of the property market in the second half of the year.

Moreover, many expert groups speculated that house prices should drop by at least 10% this year, which became the focus of discussion for a while. Nie Meisheng, president of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, believes that this time the government has used many administrative means, that is, the "purchase restriction order", and the regulation has changed from the means of goods to the administrative means. The decline in the proportion of contracted houses will reduce the whole transaction volume by 7% and the transaction volume by 10%. Therefore, in his view, this year's house price decline 10% is relatively not alarmist. "

In addition, Pan Shiyi also indicated in his Weibo and blog that the property market is about to enter a period of adjustment. After the introduction of the purchase restriction order, the transaction volume of commercial housing in various cities has been greatly affected. He said that the transformation of the real estate market in the two periods of 1997 and 1998 was the adolescence of the real estate market in China, and then the scope of the real estate market expanded rapidly, and the transaction volume and price of houses rose rapidly. The recently promulgated construction of 36 million sets of affordable housing, just like the menopause of real estate market growth, makes the whole structure of real estate market face major adjustment and changes.

And where will Nanning's market go? Hu Qiaoyan believes: "In the context of generous and stable regulation of the property market, the 20 1 1 national real estate market will enter a long-term adjustment period, and the transaction volume of first-and second-tier cities will continue to decline. With the gradual accumulation of inventory of housing enterprises, the possibility of an essential downward adjustment of housing prices in the second half of the year is increasing. Third-and fourth-tier cities will also be affected by the national market. " Therefore, Nanning has no choice but to prevent the adjustment period from coming. However, in the face of this market adjustment and environment, in order to seize market share, openers finally have to rely on improving product quality, marketing strategy and corporate brand influence to achieve results.