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What are the professional management modes of property?
Ten New Trends of Shenzhen Property Management
/Focus Real Estate 2000.07.27 09:38:50 Submission
Shenzhen property management has been in the forefront of the country, and the market system is becoming more and more mature and perfect. Property management has become a new industry that can create more than 3 billion yuan of gross national product every year in Shenzhen, and has formed many service fields including mechanical and electrical maintenance, cleaning, maintenance, life service, property agency and so on. Its advanced management mode and business philosophy are used for reference by the development of mainland property management, mainly including:
1, new management mode: "1 drag n"
The management mode of "1 drag n" was initiated by China Shipping Company, a famous property company in Shenzhen. 1 drag n is to determine a senior regional management center of the community management office, which will implement the "four unified and four divided management operations" for the new management offices in N surrounding communities (unified work arrangements, implemented separately; Personnel should be stationed at the same height and different points; Manage unified standards and provide subdivided services; Financial revenue and expenditure are unified and accounted for separately). The advantages of this model are that management services tend to be standardized, the proportion of managers and maintenance personnel is reduced by 22%, the utilization rate of professional equipment is improved, and the start-up expenses of new residential areas are reduced by more than 20% on average.
2, ISO9000 quality system
By confirming the quality technical standards, it helps enterprises to establish perfect documents and maintain an efficient quality system, thus fulfilling their commitment to quality and meeting the needs of users. The product certification system in many countries takes ISO9000 as the basic requirement, and it has been incorporated into the national standard system. At present, more than 80 property management companies in Shenzhen have obtained ISO9002 or ISO 14000 international quality system certification.
3. "Intelligence and Informatization"
Nowadays, the technical content of real estate is rising rapidly, and service technology has become the key chip for Shenzhen property management enterprises to win the competition. By pursuing cutting-edge technology, we will focus on the maintenance and debugging of elevators and other equipment, the design and construction of intelligent facilities, the development of property management software and other projects, and promote the key link of property management to change from simple maintenance and labor-intensive to improved maintenance and knowledge-intensive, so as to ensure that the scientific and technological strength of property management always keeps pace with the scientific and technological development of construction in the market and take the lead in the service market and market competition.
4. "Intensive management, improving quality and reducing price"
Intensive management has become the mainstream of Shenzhen property management. It conforms to the current international trend of property management and effectively solves the problems of high management cost, low fees and difficult maintenance of enterprises. It is estimated that when the enterprise area exceeds 6,543,800 square meters, the overall management cost can be reduced by more than 654.38+00% for each additional 500,000 square meters.
5. "Professional management"
Shenzhen already has professional cleaning companies, cleaning companies and elevator companies. The residential property management department subcontracts the specific services of the residential area to professional companies for different service projects, and the cost paid is far less than the cost paid by maintaining a huge property management team. Because these professional companies are highly professional and the quality is guaranteed, a property management company can meet the requirements for the management of a residential area only by one or two senior executives selected through strict examinations.
6. "Personalized service"
That is, in the management area, starting from reality, different services are provided according to different types of households, which embodies the "people-oriented" property management purpose.
7. "Unattended"
"Unmanned management" initiated by Shenzhen Vanke Company has become the highlight of Shenzhen property management industry. In Jing Tian City Garden managed by Vanke, all kinds of managers are basically absent, but all kinds of services needed by the owners can be obtained at any time, such as "zero interference services" such as opening doors, parking, watering flowers, charging, unmanned sales, automatic withdrawal, online shopping and other window industries that deal with people's assets are developing in an intelligent direction. Community management has changed from scientific and technological management to labor-intensive management.
8. "Atmospheric management"
In residential areas, we should pay attention to creating a warm and harmonious environment atmosphere, so as to infect, educate and restrain the owners living in this atmosphere.
9. "One Card System"
All expenses incurred by the owner in the community, including water, electricity, cable TV, telephone, property management fees, special service fees, maintenance fees, etc., can be solved through one card.
10, "Scoring System"
Measure all aspects of property management through a scoring table, so that the property company can understand the shortcomings of all aspects of work, and at the same time let the owners know what the property company has done well. This management system is transparent and fair, especially for digital quantitative measurement, which embodies scientific management.
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