How do property management enterprises cope with competition?

The increase of market demand provides opportunities for property management enterprises.

Yu Qingxin, general manager of Junhao Property Management Company, believes that the current Beijing property management market will present four characteristics: First, with the improvement of brand awareness of developers, the concept of "self-construction and self-management" will be gradually abandoned and the project will be handed over to professional property management companies; Secondly, the reform of state-owned enterprises will separate the housing management office from government departments and become a self-financing enterprise entity; Third, the Ministry of Construction stipulates that in the future, property management projects will be subject to bidding, and incompetent property management enterprises will be fired by the owners and replaced with new "housekeepers"; Fourthly, the socialization of logistics services in administrative institutions provides a rare opportunity for the development of property management enterprises.

Ji Rujin, deputy director of Tsinghua University Real Estate Research Institute, also believes that in addition to the property management of existing residential quarters, with the system transition of government agencies and the restructuring of enterprises and institutions, the logistics services of government agencies, schools, hospitals and other units will also be socialized, and the objective demand for property management has emerged and will increase. Vanke Property is responsible for the property management of the compound of the Ministry of Construction, and Lotus Property is responsible for the property management of the living quarters of the State Planning Commission.

What are the problems in the current property management market?

Diao, the general manager of Beiyu Property Company, believes that there are the following problems in the property management market: many old residential areas are inherently deficient in hardware facilities and need to be redeveloped and improved urgently, and the government has set the property management fee at a low level for the sake of people's affordability. How do many property management companies take over old residential quarters? In view of this, can the government allow property management companies to set foot in non-residential areas? In addition, does the property management company have the obligation to collect electricity, water and gas charges free of charge for electric power, tap water and natural gas companies, and should it sign service agency contracts with these companies in the future?

Miss Lin Chunli, head of the property management department of dtz, Hong Kong, said that the poor operability of property management policies and the lack of specialization of employees are two major problems in the property management market. Speaking of personnel quality, Miss Lin thinks that the training time of property management personnel is too short at present, which is not conducive to the improvement of employees' professional quality. In this regard, property management expert Ji Rujin said that the quality of employees is indeed one of the factors affecting the development of property management enterprises. The current property management training is effective, but the on-the-job training of property management staff should be gradually strengthened in the future.

How to reflect the competition in the property management market this year?

"Do what you have money" is a basic principle for enterprises to survive, but the existence of profit space in the market does not mean that the market operation has entered a virtuous circle. Geng Wanling, general manager of China Shipping Property Beijing Company, believes that the market competition in Beijing will be more intense this year, and the differentiation and combination of property management companies will gradually increase. "Due to the downward trend of commercial housing prices this year, the focus of competition among property management companies will be reflected in property management fees. Whoever can charge reasonably, with high quality and low price, may occupy the market. "

The objective requirement of enterprise development is to take the road of scale. Yu Qingxin of Junhao Property predicts that bankruptcy and merger will be the main theme of the future property management market. "At present, the development level of various property management companies in Beijing is quite different. With the gradual standardization of the market, there will be two situations: first, property management companies with small scale, poor service level and low reputation will eventually go bankrupt because they cannot adapt to market changes; Second, these companies were merged by property management companies with strong strength and professional service level. "

Facing the competition, property management companies have their own countermeasures.

Although the competition in Beijing's property management market has not reached a white-hot level, various property management enterprises have obviously felt the pressure of survival. In the interview, the reporter found that some property management companies have begun to adjust their business strategies, showing a trend of complementary functions and mutual penetration of business.

As a representative of foreign-funded enterprises, dtz will expand its property management business from the export housing market to the domestic housing market this year. Miss Lin Chunli said that the advantage of foreign-funded enterprises lies in the specialization and internationalization of services, while domestic enterprises have ensured the business volume to a great extent due to their special localization advantages, forming a complementary effect of foreign-funded enterprises, so the future service type of Good Bank will mainly be targeted consultancy management.

"Whether it is a foreign company or a foreign company, if you want to really enter the Beijing property management market, the first thing you have to do is to establish your own brand image and produce excellent works." Geng Wanling of China Shipping Property said that the core task of China Shipping this year is to let the community that took over management enter the ranks of excellent communities in the shortest time, and let the brand of China Shipping be recognized by Beijingers as soon as possible.

Diao Tan Hui, general manager of Beiyu Property Company, also talked about the company's future business strategy in an interview with reporters: First, through the implementation of ISO9002 system, strengthen the project strength and improve the service level; Secondly, increase capital investment, try to take over high-grade property projects and carry out intensive cultivation; Then realize the separation of management and operation, and the operation is gradually socialized.

It is understood that the "Property Management Regulations" regulating the operation of the property management market will be promulgated this year. With the strengthening of legislation and law enforcement, the competition of property management enterprises will gradually move from disorder to order. As Ji Rujin said in an interview with reporters, "this year's property management market will be an adjustment period before great development."

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