Can I still make money doing Taobao now?

After 6 years on Taobao, I want to tell you (small sellers with a monthly income of less than 5,000 yuan, large sellers please automatically skip it), on Taobao, a small C store can earn 5,000 yuan a month, or It’s relatively easy, just listen to me in detail~ (I’m not a technical person, I’m afraid those who want to see the technology will be disappointed)

Get to know the market

Take women’s clothing as an example, Nuo Taobao is probably the largest market. Is it difficult to drink soup from this fish pond? yes. Many people say that there is too much competition and traffic is being swallowed up by medium and large sellers. They have funds, supply, and team. Small sellers can’t compete with prices, styles, and resources. If they want to survive here, it’s going to take any year or month.

Perhaps we should be grateful for the appearance of thousands of people and faces. The dilution of overall traffic, especially the increasing proportion of mobile traffic this year, and the sporadic nature of mobile traffic, actually have more advantages than disadvantages for small sellers. You know, if Taobao's overall customer base has not decreased, where has the traffic of big sellers gone? The answer is numerous small and medium-sized sellers’ stores.

For small sellers, they just make a living, so there is no need to be too obsessed with market competition or various resources. After all, where your own resources are, there are limits to them no matter how you integrate them. There are still very few fat people who can eat enough. The reason why I mention market capacity here is to tell everyone to understand the market clearly, be yourself, and don't be impatient. If you accidentally take too long a step, you will easily get caught!

Follow the trend

When it comes to Taobao in 2015, everyone’s first reaction must be that Taobao is becoming more and more difficult to do. Many methods that have been used before are no longer useful, and business is getting worse. However, there are still a large group of people around you who are doing a good job. In addition to envy and jealousy, it is also time to get to know the new Taobao Year.

Supply supply

In order to increase revenue and reduce expenditure, do not suppress goods. Small sellers should consider their own wallets and don’t keep selling goods when there is nothing wrong. One day you will find that you have not made any money, but you have made a room full of inventory.

The profit you receive is money. If there is a good wholesale market in your city, try to get goods from the market. Take clothing as an example. For example, the brothers and sisters who make Shahe goods in Guangzhou basically have zero inventory or only one or two small hot items. If the market can be returned or exchanged, try to get the goods from the market, or return them easily.

Full store product layout

If you do not have the resources and ability to lay out products in multiple sub-categories, then focus on making products in one sub-category in the early stage. Take women's clothing as an example. If you make jeans, just make jeans.

Try to stock your store with jeans. Don't think about selling tops, sweaters and other clothes. Although those can also make money, for a small C store that is just starting out, focus is what you need to solve most. Repeated layout of the same type of products will greatly improve the conversion of the entire store.

Insist on new products

Only for women’s clothing. In 2015, as long as you maintain the habit of constantly updating new products, there is no guarantee of how much money you can make, but your traffic will definitely not drop. This is also the rule that Taobao has been advocating.

And combined with the traffic ratio of new products, it can better drive the sales of the entire store's products. This is of great help to the weight of the entire store. The specific explanation of this section has been introduced and explained in detail in many various articles on the forum, so I will not go into details. What I want to tell you is that the small C store can sell 100 styles and 100 styles, and it can sell 1000 styles and 1000 styles.

Appropriate shuadan

Purposeful shuadan, fully understand the display and traffic that the Taobao system gives you. I believe everyone has to do it when new products break the zero mark. Many people say that the shua spiral method last year did not work.

In fact, for small sellers, you don’t have the financial strength to make a big deal. For small sellers, new products cost nothing, and good models cost less than 10 yuan. They try to save everything they can without spending a penny more. This order quantity is enough for you to get traffic when it is removed from the shelves.

Sell more expensive, sell less

If you can’t do hundreds or thousands of orders a day like the big sellers, then why not increase your profits, sell more expensive, and sell less? A little less, so labor costs and time costs will be relatively low. There is no need to envy how cheap others sell or how much they sell.

It took others a long time to get to where they are today. The first responsibility of a small seller is to support themselves and persevere. If you still overestimate your ability and continue to compete with large and medium-sized sellers on price, earning 5 or 10 yuan for each item, you will die one day. Taobao is a market with no minimum, only lower. There are all kinds of audience groups, and there is always an audience suitable for your price range. Don’t worry about not having a customer base.

Participate in the event

Many people are unwilling to attend the event and are unwilling to accept the difficult after-sales service of the event. But I want to tell you, a skinny camel is bigger than a horse. The purpose of your activity is to make money. As long as you can make money through the activity, even if you have a 30% return rate, if there is still profit in the end, the activity is worth doing.

Another benefit of the event is that it drives related sales of products throughout the store. If the return rate is high, it won’t cost you much to buy shipping insurance. If there are many negative reviews, spend some money to change it. You can attend events like daily specials twice a month, even once a month. That can also earn you an extra day's money.

It’s so long-winded, but the summary is to find the source of goods, try not to overstock, and then lay out the entire store’s products, insist on introducing new products, provide appropriate order assistance, and promote all activities as long as it can make money. . For a small C-store like this, making 5,000 a month is really not a problem.

I have been running my own store for more than a month now, with a stable order of 10 per day, and a monthly income of 10,000 yuan is not a problem. It can’t be said that you make a lot of money, but it’s more stable and easy to do.

As a small seller, you should save everything you can. You don’t even need to buy Wangpu, after all, mobile phone traffic has already reached 80 or 90%. You're just a small seller. Driving a car or doing a diamond show are all bullshit because you don't have the money to try it.

The above are just some suggestions for small sellers. Big sellers please turn on the ignore mode!