First impression is important inspirational story

Ayres is an American television producer who interviewed a group of young hooligans in order to make a documentary about street gangsters. The leader of this gang is a 17-year-old young man who appears to be energetic and confident. He claims to have earned at least US$10,000 per week during his robbery career.

Ayres: "Who will you attack?"

The young man: "Those who walk alone with their heads down and seem a little scared when they see me are the most A good target."

"Will you find me?"

"No. I don't want to mess with you."

Ayres: "Why?"

Young man: "When I entered the house just now, you stared straight into my eyes and looked me up and down, as if you wanted to see if you could knock me down. You must not mess with such people."

Aires was very emotional: This little gangster knows that in their "business", they have to rely on observation and do it in a very short period of time. , based on the first impression, judge whether the other party is an appropriate "cooperation" partner.

After research, experts have figured out some basic rules when people interact. Research shows that when we meet someone, we make a basic assessment of them within 7 seconds. This kind of communication does not require language. People express their feelings towards others through their eyes, expressions, bodies and attitudes. At the same time, they produce a series of emotional reactions to each other, such as relief, appreciation, indifference, indifference, fear, resistance, fear and so on.

The first impression not only refers to the impression left at the beginning of the meeting, but also includes the impression caused by the first interaction.

Yang Lan’s entry into CCTV was an excellent example of making use of first impressions.

At that time, CCTV's "Zhengda Variety Show" column needed a female host. In addition to the comprehensive quality test, the CCTV program team also set a standard, that is, the female host must be extremely beautiful, so beautiful that people will faint at first sight.

Hundreds of people signed up went through several rounds of elimination, and only a few were left in the end. At this time, Yang Lan learned about CCTV's recruitment standards, and one of the last few applicants happened to be a recognized beauty. Even Yang Lan herself admitted that she was very beautiful.

In this way, the other applicants are just "study with the prince".

What does Yang Lan think? We readers may think that Yang Lan has not given up. no. In fact, she herself believed that there was no hope this time.

However, she hopes that she can leave a good impression on the recruiter. Even if it doesn't work this time, there will be a chance next time. Moreover, she felt a little aggrieved for losing this opportunity because she was not pretty enough. She felt that even if she was not admitted, she still had to show her abilities.

Therefore, when it was her turn for the interview, she gave a speech. The main meaning was that the TV program team should not judge people by their appearance, but should focus more on ability. In a mood of grievance and confidence, a girl bursts out with a special kind of power and shows a special kind of brilliance. This power and brilliance impressed recruiting teachers.

We already know the result. Yang Lan successfully sold herself.

The following is an excellent example of this.

Covey, an advertising salesman in the United States, promoted their advertising business to a furniture factory. In order to save the cost of business trips, his method is to record some video tapes, give a vivid performance of his services and advantages, and then send the video tapes to future customers. Because it is a video, he can use multiple recording methods to show his most radiant side. In this way, people who watch the video will have a very deep and good impression on the salesperson.

However, if the customer does not watch the video, there is nothing you can do.

This is the case with the customers Covey met.

Because Covey had contacted him by phone and the client knew Covey's address, even if Covey didn't mark anything on the videotape he sent to the client, the client could probably guess what it was. He didn't watch Covey's carefully crafted video at all.

Two years later, one day, Covey received a call from a strange young man asking him if he was still in the advertising business. He said yes, and the other person said, "I'd be interested in your services."

Covey was surprised. It turned out that the young man's father was the one who didn't watch the video at all. The father had just retired and his son took over the management of the company. When he was sorting out his father's things, he found this unlabeled videotape. Out of curiosity, he put the videotape into the VCR. He did a very good impression of Covey.

In this way, Covey obtained the easiest business in his life.

Insights

The first impression is the beginning of interpersonal communication, especially in business. You cannot spend too much time getting to know others, and it is impossible for others to do the same, so the first impression The first impression is often the criterion for judgment and often becomes the "last impression".