What qualifications are required for e-commerce technical supervisors and online business supervisors?

　

1. E-commerce service companies.

Including hardware (R&D, production, sales, integration), software (R&D, sales, implementation), consulting, etc. With the popularity of e-commerce applications, the demand for professionals in related hardware and software development and sales is certain, but this demand may be explicit or implicit. In the explicit case, the employer will clearly recruit professionals who understand e-commerce. In the invisible case, the human resources department of the employer faces the e-commerce needs of market customers and may not clearly know that the talents with the e-commerce professional background are suitable. Instead, people with computer and other related subject backgrounds can only cope with it, or they can be asked to supplement their e-commerce knowledge. Because of its “innate” professional breadth and depth, the consulting industry generally has clear needs. For example, recruitment with new competitiveness.

2. E-commerce enterprises.

For such enterprises, whether it is a purely professional e-commerce enterprise or a new operating model combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most important. Corresponding.

3. Traditional enterprises.

For traditional enterprises, e-commerce means new operational tools (such as corporate websites, it is difficult to find companies without websites now). The people who run the new operational tools are nothing more than cultivating and recruiting professional talents from employees using the old operational tools. Of course, the work of cultivating the old employees probably still needs to be done by experts.

4. Traditional industries.

For traditional industries, e-commerce is a new business method. Whether in trade, logistics, processing industry or agriculture, e-commerce will be used. The purpose of specifically mentioning traditional industries is that if you are interested in a certain industry, you should have a deep understanding of the development status, development trends, new technologies, and new products of this industry.

Judge the development level and development potential of e-commerce in this industry from a professional perspective. Of course, to be able to make these judgments independently, you must have a certain level of professional knowledge and practical ability.

2. Employment levels of e-commerce majors

As shown in the figure below, from the practical level, implementation level, to planning and decision-making level, it is a process from simple to complex. It can be seen that the number of talents decreases as you go up.

The practical layer refers to the practical operation level in the operation of an e-commerce project.

The implementation layer refers to the implementation process of e-commerce projects. At this level, having project implementation capabilities is the main requirement. To be clear, the project is not all completed by one person. Rather, it refers to being able to participate in or even lead a certain aspect of the project, such as process planning, interface design, and content architecture.

The planning and decision-making level refers to the ability to plan e-commerce plans based on the environment and the specific conditions of the enterprise, and to assist in demonstration and decision-making of major project issues. For example, what payment method and delivery method are used.

3. Employment positions for e-commerce majors

The following job requirements are compiled from positions on several websites such as 51job, e-commerce talent network (www.echr.com.cn) . Not all ability requirements must be met to be competent, but these descriptions of job skill requirements are worthy of reference during daily study and training.

1. Website operations manager/supervisor

General requirements:

Familiar with common methods of online marketing and have experience in full-process e-commerce operation management;

Be able to formulate, implement and supervise short, medium and long-term development plans for the website;

Be able to operate and sell the overall website and channels, marketing, advertising and value-added products;

< p> Be able to build and manage the website operation team to achieve the strategic goals, traffic improvement and profitability of the website.

2. Website planning/editing

General requirements:

Familiar with website planning, implementation, operation, publicity and other business processes;

Be familiar with e-commerce operations and operating procedures, and be able to understand the development direction of e-commerce;

Have a deep understanding of corporate Internet access, and be familiar with the functional requirements of corporate websites;

Have strong skills Chinese proficiency and word processing ability, and certain knowledge of website column planning and operation management;

Have strong topic selection, planning, editing and summarizing abilities;

Familiar with computer operations , master basic network knowledge.

3. Website promotion

General requirements:

Responsible for website content/website web design/website planning/website marketing planning;

Website community-related services, content planning and management;

Member maintenance and management work;

Good writing skills, able to independently plan market promotions and write copy;

< p> Be able to skillfully use various publicity media to carry out publicity and promotion work;

4. Website developer

General requirements: (This requirement is a summary of job descriptions from several companies. You must have all technical skills. These technical abilities are included in several technical systems. Java, .net, PHP and other systems are relatively mainstream in actual development, and technology development companies generally do not use so many systems. , will choose to adopt according to the specific requirements of the project and combine the characteristics of each system, and will also absorb and familiarize themselves with the system they use during talent recruitment and reserve. Therefore, in addition to being familiar with and understanding each system during skill learning and training. In addition to the basics, it is more important to choose a system for in-depth research and development training. There seems to be no answer to which system is more promising. Nowadays, various systems are being adopted, and even a development team is often equipped with people who are familiar with each system. Developer. )

Responsible for the development of website WEB pages and backend technical support;

Able to meet the needs of the operational layer for the technical layer;

Proficient in ASP/ One of the three development tools PHP/CGI, capable of independent backend development;

Proficient in SQL server and Access, able to independently complete database development. Have 1 year of development experience;

Be able to read commonly used JSP codes and be able to write basic JSP programs;

Proficient in HTML language and fully capable of handwriting HTML codes;

Proficient in ASP, ASP.Net, JAVA, JAVASCRIPT, SQL SERVER, and other technologies;

Proficient in one of Windows 2000/2003, Linux/Unix operating systems;

< p> Proficient in SQL Server and familiar with Oracle database management system;

Familiar with website management, design planning, front-end production, back-end program production and database management processes and technologies.

5. Website design

General requirements:

Proficient in applications: flash, dreamweaver, photoshop, css+div, xml+xsl (excluding programs ) and other editing web pages;

Proficient in graphic design, familiar with web page production tools such as FrontPage, DreamWeaver, Flash, etc., able to undertake the production of large-scale commercial websites;

Familiar with graphic design and production such as Photoshop and Coreldraw Software, familiar with HTML and ASP languages;

Have certain visual communication design skills, good at advertising creativity and design applications in online advertising and traditional media advertising;

For website construction, Have certain experience in VI design and application, have communication and cooperation spirit, and be creative;

Be familiar with JAVASCRIPT, be able to understand jsp, servlet or php, and independently complete dynamic web pages;

Master HTML and JavaScript, understand the principles of website program implementation, and have experience working with programmers.

6. Internet marketer

General requirements: (This is a typical human information manager who lacks professional knowledge, and business development requires e-commerce professionals, so it appears A relatively layman's description.)

Familiar with the Internet, Internet marketing and office software;

Responsible for the promotion of the company's products on the Internet;

Feelings about Internet marketing Interested in, and can well grasp various concepts of e-commerce and network development;

7. Foreign trade e-commerce

(This is a very interesting job description, and it is also very interesting. Representative. In fact, we know that there are many ways to publish information and match transactions in online marketing, and there are many such websites. It is foreseeable that with the deepening of e-commerce applications, online marketing will also expand. If it spreads to all industries, there will inevitably be positions in online marketing of agricultural products, online marketing of home appliances, online marketing of clothing, etc. With this segmentation, practitioners’ in-depth research and unique insights into the application of this industry will definitely become a basic requirement.)

Responsible for maintaining and responding to foreign trade customer inquiries from e-commerce platforms such as Alibaba and Global Sources;