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Sell shoes, skills and words.
Sales skills of selling shoes? Although many people are engaged in this profession, they actually don't have many skills. The following are my carefully arranged skills and words for selling shoes. Welcome to share.
Selling shoes selling skills and words 1 selling shoes selling skills and words The first situation is:
Taking the initiative to ask questions will arouse customers' disgust. If a customer approaches the counter, the salesperson will ask, "What can I do for you?" When the customer heard this question, he not only refused to accept it, but asked the salesman, "Can't you read it without buying it?" Both sides are embarrassed.
Selling shoes, skills and words, the second case is:
Due to busy business or other objective conditions, sometimes the sales staff can't take the initiative to ask questions to every customer.
The third situation of selling shoes, skills and words is:
Some customers only look at the goods, and the salespeople don't ask or ask. In this case, we should find a good time to ask questions.
When customers stop at the counter, when customers touch goods or discuss goods with other customers, when customers come to the counter with money, it is a good opportunity for salespeople to ask customers. Language must be civilized, polite, sincere and cordial, and the first sentence should be properly addressed. What can I do for you, miss and sir? Use language tactfully and become active. For example, the clerk at the counter was sorting out the goods and didn't notice the customers coming to the counter. At this time, the customer shouted to the clerk, "Miss, show me this dress." The clerk should put down the sorted goods at once. While putting down his clothes, he asked, "Are you wearing it or are others wearing it?" This question belongs to wit, from passive answer to active question, which can lay the foundation for the smooth progress of the whole service process. Be flexible. The clerk can't stare at the customer when asking questions. "Miss, what can I do for you?" "What do you want, sir?"
Selling shoes, skills and words also needs to be done: ask questions according to the situation.
First of all, according to the age, gender, occupation and other characteristics of customers, flexibly decide the content of questions. Taking the initiative to ask questions can dispel customers' doubts, and at the same time, it can quickly understand customers' purposes and provide a basis for the next service.
Then: Our answer: When a customer chooses a product and thinks the price is too high, the salesperson has two ways to answer this question: one is "Although the price of this product is higher, the quality is very good", and the other is "Although the quality of this product is very good, the price is higher." Although these two sentences are just reversed, they give people a completely different impression.
Before and after the two statements will make customers feel that this product is of good quality, even if it is expensive, it is worth buying. Answer customers' questions according to their expressions. This means that the clerk answers the customer's questions while observing the customer's reaction, so as to understand the customer's attitude towards the goods and determine his own answer. If the customer asks the shop assistant, "What color should I wear?" The clerk pointed to the customer and said, "I think this color is beautiful, don't you?" If the customer says "Yes, it's really nice", the salesperson can continue to introduce it. If the salesperson shows the simple pattern to the customer, the customer will frown and say nothing after seeing it. Salespeople should understand that customers are not satisfied with this and should show it to customers in bright colors, otherwise it will definitely affect customers' buying mood.
Finally, to say a polite farewell to customers who are about to leave the counter is not only a simple polite expression, but also has rich internal meaning. A caring farewell. This farewell is used for special customers and careless customers. For example, elderly customers are slow in words and deeds and have poor memory. When the salesperson says goodbye, he should say in a friendly and caring language, "Grandpa, please take it well and walk slowly on the road!" This farewell speech meets the psychological requirements of elderly customers from the use of words and intonation.
When a careless customer leaves after shopping, the salesman should say, "Miss, please put your money away and take your things well. Goodbye! " In this way, customers will feel that the reminder of the sales staff is too timely, thus generating gratitude!
There are many skills in language and art, and shopping guides should be used according to different situations. This is not only a sign of courtesy, but more importantly, it brings pleasure to customers after the transaction, laying a foundation for future services, thus establishing a good social image for the company's brand.
What are the sales skills and words of shoe shopping guide? As a shoe shopping guide, the most important thing is to sell shoes in your own language. The language of selling shoes is skillful. It doesn't necessarily mean that customers will buy shoes as long as you say so. In order to sell shoes better, it is necessary to know the sales skills and words of shoe guides.
First of all, you should have a good eloquence in communication and be polite to customers. These are all necessary. You should learn more about the sales skills and words of shoe guides in order to stand out among many salesmen.
If you want to know the skills and skills of shoe guides, you must first be familiar with your own products and know what shoes you are selling and what size they are. This is the most basic. Only by knowing this, can we take good advice when answering customers' questions and get in touch with the sales skills and words that a shoe guide should have.
Greeting customers is also a sales skill of shoe guides. This kind of greeting should be played naturally, so that customers feel cordial and natural, in order to better sell.
Understand the skills and vocabulary of shoe sales, and understand the information of potential customers. According to the customer's age, gender, occupation and other characteristics, flexibly decide the content of the question. Taking the initiative to ask questions can dispel customers' doubts, and at the same time, it can quickly understand customers' purposes and provide a basis for the next service.
There are still many skills and words in shoe sales. As a shopping guide, you need to study hard, learn more sales skills and vocabulary, and really take sales as your career.
Selling shoes, selling skills and words 3 1, with clear goals.
Successful business people must first have clear goals. Clear goals usually include: determining the customers to visit every day, understanding what kind of customers need, that is, finding potential customers. The mistake of customer target group positioning will make clothing sales staff waste a lot of time, but get nothing. In addition, clothing salespeople need to know how to approach potential customers and fully understand customers' preferences, which can often leave the best impression on customers and persuade them to buy products in the shortest time.
Excellent clothing salespeople have an implementation plan, including: the target group to visit, the best visiting time, the method of approaching customers, and even the explanation skills and solutions to help customers dispel doubts and quickly decide to buy products.
2. Healthy body and mind
Psychologists' research proves that the first impression is very important. Because of the particularity of sales promotion, customers can't have enough time to discover the inner beauty of clothing salespeople. Therefore, the first thing clothing sales staff should do is to have a healthy body and give customers a vibrant impression. Only in this way can customers have the will to communicate.
3. Strong ability to develop customers
Excellent clothing sales staff have strong customer development ability. Only by finding the right customers can the clothing salesmen sell successfully. Excellent clothing sales staff can not only locate the customer base well, but also have strong ability to develop customers.
4. Strong self-confidence
Self-confidence is an essential feature of successful people, and successful clothing salesmen are no exception. Clothing salespeople will think they will succeed only if they have strong self-confidence. Psychologists have found that things tend to develop in the direction of imagination and according to people's minds.
When holding the idea of approaching and persuading customers and returning home with a full load, clothing salespeople will not worry and fear when visiting customers. Successful clothing salespeople have strong interpersonal skills. Only self-confidence can win the trust of customers and have the desire to communicate with customers.
5. Strong professional knowledge
The fifth key factor of sales success is strong professional knowledge. Excellent clothing sales personnel have much stronger professional knowledge of products than ordinary business personnel. For the same question, the general business staff may need to consult the information to answer, while the successful clothing sales staff can answer immediately and give a satisfactory answer in the shortest time. That is, excellent clothing salespeople are always better than ordinary clothing salespeople in learning professional knowledge.
6, find out the customer needs
Finding customers' needs quickly is the sixth key factor to win sales. Even if it is the same product, different customers have different needs, and their demands for products are different. Excellent clothing sales staff can quickly and accurately find the purchase needs of different customers, thus winning orders.
7. Explain skills
In addition, the excellent explanation skills of clothing sales staff are also the key to success. Excellent business personnel are good at using briefing skills, providing information that customers want to know concisely and accurately, answering customers' questions accurately and satisfying customers' hopes.
8. Be good at handling objections.
Being good at handling objections and turning them into selling points of products is the eighth key factor to win. Excellent clothing salespeople always make deals with customers faster than ordinary clothing salespeople. The competition in the sales market is very fierce, and customers often have many choices, which brings great pressure to the clothing sales staff.
To seize customers, business personnel need to be good at handling customers' objections, seize customers' buying signal, and let customers sign bills easily and happily.
9. Be good at tracking customers
Keeping in touch with old customers while developing new customers is one of the keys to the success of clothing salespeople. Clothing sales staff can create a lot of high performance, which requires customers to buy more, which requires clothing sales staff to achieve the most perfect management to meet customers. Successful clothing salespeople need to contact customers frequently, so that customers can get a high degree of spiritual satisfaction.
10, with strong collection ability.
Strong collection ability is also one of the keys to successful sales, otherwise it will fall short. Excellent business personnel can recover the payment more quickly than ordinary clothing sales personnel when dealing with the payment problem. When customers evade payment (shirk responsibility, find various excuses or make friends to delay payment), excellent business personnel can find ways to make customers pay quickly.
Skills and words of selling shoes 4 1. ● Assuming that the prospective customer has agreed to buy: When the prospective customer repeatedly appears in buying signal, but hesitates, the technique of "choosing one from the other" can be adopted. For example, a salesman can point to a customer and say, "Do you want a light gray car or a silver car?" Or "delivered to your home on Tuesday or Wednesday?" This "alternative" questioning skill, as long as the prospective customer chooses one, is actually that you help him make up his mind and make up his mind to buy it.
2.● Help prospective customers choose: Many prospective customers don't like to sign the bill quickly even if they are interested in buying. They are always picky, constantly spinning around in product color, specification, style and delivery date. At this time, the clever salesman will change his strategy, not talk about orders for the time being, but enthusiastically help the other party choose colors, specifications, styles, delivery dates, etc. Once the above problems are solved, your order will be executed.
3.● Use the psychology of "fear of not being able to buy": People often want something, and the more they can't get it, the more they buy it. Salespeople can use this "fear of not being able to buy" psychology to promote orders. For example, a salesman can aim at a customer and say, "There is only one product left. If you don't buy it, it will be gone. " Or say, "Today is the deadline for the preferential price, please seize the opportunity, and you won't be able to buy this preferential price tomorrow."
4.● Buy some trial products first: When prospective customers want to buy your products, but have no confidence in them, they can suggest that the other party buy some trial products first. As long as you have confidence in the product, although the order quantity is limited at first, it is possible to give you a big order after the other party is satisfied with the trial. This "try it" technique can also help potential customers make up their minds to buy.
5.● Rhetorical answer: The so-called rhetorical answer means that when a prospective customer asks about a product, but unfortunately it doesn't happen, he has to use rhetorical questions to promote the order. For example, a potential customer asks, "Do you have a silver refrigerator?" At this time, the salesman can't answer no, but should ask "I'm sorry! We don't make them, but we have them in white, brown and pink. Which of these colors do you prefer? "
6.● Cut the gordian knot: When you can't impress the other party after trying the above skills, you have to use the killer to cut the gordian knot and let the prospective customers sign the bill directly. For example, take out the pen and put it in his hand, and then directly say to him, "If you want to make money, sign it quickly!" " "
7.● Learn from the teacher and be modest: when you have tried your best, it's no use. When you see that this business can't go on, you might as well try this method. For example, "Manager X, although I know that our products are absolutely suitable for you, my ability is too poor to convince you, so I give up. However, before you leave, would you please point out my shortcomings and give me a chance to improve? " Humble words like this can not only easily satisfy each other's vanity, but also eliminate each other's opposition. He will give you advice and encouragement, and sometimes he will give you an unexpected command to cheer you up.
8.● Playing hard to get: Some prospective customers are naturally indecisive. Although they are interested in your product, they drag their feet and delay making a decision. At this time, you might as well pack your things and act like you're leaving. This act of pretending to leave sometimes urges the other person to make up his mind.
Promotion skills can quickly guide consumers to complete their purchase behavior, quickly increase the sales volume of goods, and reduce the sales cost for enterprises. In today's fierce competition, these are what businesses are happy to see, while for shopping guides, it is to improve their work skills and get more equal remuneration.
Shoes selling skills and words 5 1. You can create customers.
As soon as the customer steps into your store, it means that he can sell the goods, so give him a warm smile and a sincere greeting. I believe this customer is likely to be your buyer. Therefore, the company requires stores to provide customers with "three-in-one" services, that is, a greeting, a smile and a glass of water.
Decide who to sell it to.
Usually, sometimes more than one person comes to the store to buy, maybe a couple or with friends and colleagues. At this time, we must first determine who is the decision maker of the purchase. As long as the judgment is correct, the follow-up sales promotion can get twice the result with half the effort.
Excessive enthusiasm will drive away customers.
Customers are timid and sensitive to the behavior of shop assistants when they have just entered the store to see the goods and haven't decided to buy them. Especially some unfamiliar guests, if they receive him too actively, it may lead to his disgust. At this time, it is best to give him a relatively relaxed environment and keep a certain distance from him, but pay attention to the behavior of the guests and take the initiative to serve when necessary.
4. Different promotional activities
Because each customer's demand for goods is different, when recommending goods to customers, we must first judge the taste, style and grade. Then recommend them. If you recommend blindly, it will only cause customers to distrust you. Moreover, the company advocates "service management" rather than the old concept of "selling", and winning the trust of customers is the most important thing.
Step-by-step sales promotion to customers
Customers generally have a good face, so in the process of sales promotion, we must take into account their self-esteem. In the case that it may hurt customers' self-esteem, we should choose the right reasons and give them a step down. This will not only fail to make a deal, but also hurt customers.
6. Humorous promotion methods
Humor is a lubricant, which can ease the deadlock and create a relaxed atmosphere. Even in sales promotion, this is a good method. When recommending products to guests, a humorous remark can often win the guests' happiness, relax their vigilance and finally reach a deal. However, we should pay attention to the timing and goal of humor promotion.
7. Let the other person say yes.
The more a person says "yes", the easier it is to be "captured" by other people's views and positions. For example, if a guest has doubts about our price positioning, you can say to him, "Is the store rent here much cheaper than in other places?" The other party must promise.
Then you say, "Will our operating costs be much lower?" Guests will also nod. Then you say, "the wool comes from the sheep, so our price will definitely be lower than others!" " "I believe that through this conversation, the guests will understand. However, when you speak, you must pay attention to smiling, being calm and not aggressive, otherwise the guests will not accept your attitude even if they can accept your point of view.
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