Market investigation report of floor building materials

With the improvement of people's living standard and quality, interior decoration has become a consumption fashion. As one of the main paving materials on the ground, laminate flooring is favored by consumers for its elegant color, quick and labor-saving installation, simple and convenient maintenance and other superior properties. To this end, I will sort out the relevant contents of the floor building materials market research report for you. Please refer to.

Market survey report of floor building materials (1)

In recent years, with? Internet plus? With the surge of spring tide and the change of market environment, traditional home building materials stores generally feel the squeeze of e-commerce, and even close stores frequently, and the market tends to sing down the stores. However, the insiders believe that despite the rapid development of home building materials e-commerce, the overall market share is less than 10%, so the mainstream trend of home building materials market is mainly physical stores. For detailed analysis, please refer to the following:

It is understood that in recent years, traditional building materials home stores have frequently fallen into development difficulties. In 20 12, Red Star Macalline closed its largest flagship store in Guangzhou, and in 20 13, oriental home filed for bankruptcy. At the same time, B&Q, a home building materials retailer, has suffered losses in China for six years in a row, and stores in various places have fallen into embarrassing situations such as withdrawing business, rising vacancy rate and closing stores. At the same time, home e-commerce continues to be hot. 20 1 1 year, the sales of five home building materials brands exceeded 1 billion yuan, and the total sales of Sophia wardrobes exceeded 1 billion yuan with the help of e-commerce platform. With the rapid development of e-commerce, Shilin Wood has made the industry see the huge prospect of the home building materials market of 330 million yuan last year. The survey shows that the overall scale of home building materials industry reached 4,070.9 billion yuan in 20 14. How to use new channels and new means to improve sales and market competitiveness has become the lifeblood of every brand dealer.

? Home building materials industry is a low-frequency and high-consumption industry. Although the rapid development of e-commerce has brought pressure to offline stores, even though e-commerce has developed rapidly and the collective market share is less than 65,438+00%, we have always believed that the home building materials industry will still be the mainstream of our offline. ? Deng Yanping, chairman of e-room network, said that in his view, stores are the main body connecting brands, services and experiences, and stores are still the core of the entire home ecological chain. Internet plus? The way to realize o2o stores is still the top priority to seize market share. At the launching ceremony, Room E and the store launched the strategic financing of the store, aiming at helping the physical dealers of home building materials to open online channels with Internet thinking. For more up-to-date information on home building materials industry, please refer to "In-depth Study on Market Price of Building Materials and Home Building Materials Industry in 2065 438+05-2020 and Research and Forecast Report on Future Development Trend" issued by China Lecture Hall.

At the press conference, home? Partial decoration, secondary decoration? It has also become the focus of attention. It is understood that Guangzhou is the city with the highest proportion of hardcover houses in China, and more and more hardcover houses have lived for 5 ~ 12 years, resulting in more and more minor problems in home life. From June to August this year, Information Times was launched in Guangzhou 1 Street 1 12 community? Happiness knocks at the door. The first community charity trip? This activity, which provides seven free on-site maintenance services for hundreds of families, won unanimous praise from community residents and was held on August 8-9? Happiness knocks on the door, the first e-room home improvement exhibition? More than 120 well-known brands of building materials, furniture and household appliances were invited to provide free service registration, preferential home products and secondary decoration solutions for the citizens. The exhibition * * * attracted 2 1362 people, and the purchase amount of household appliances reached 52.75 million yuan. Press conference site 12. 12 second quarter happiness knocking at the door? Home improvement exhibition officially launched investment promotion.

What is the development trend of 20 16 home building materials market? 20 16 what are the three development opportunities of China furniture industry?

Regarding the development situation of the whole home building materials market in 20 16, Zhu Changling, chairman of China Furniture Association, said that there will be three major development opportunities for China furniture industry in 20 16:

The first is the construction of new urbanization.

The urbanization of China has reached 50%, but among the 750 million people living in cities, there are still 250 million migrant workers who have not yet entered the city. This group of people entering the city is a potential market for the furniture industry.

The second is the transformation of shanty towns.

At present, 65438+ billion people live in urban shanty towns. By 20 17, it is estimated that the whole country will complete the renovation of houses150,000 sets, which is a huge business opportunity for the furniture market.

Third, the state proposes to liberalize the two-child birth policy.

The increase of population will promote the increase of furniture consumption demand; In the future, the post-80s and post-90s will enter the peak of marriage, which will give birth to new home consumption demand; By 2020, the income ratio of urban and rural residents will double from 20 10, which will stimulate new consumption power and drive the sustained sales of furniture products. ? As for the direction of efforts of flooring enterprises, Zhu Changling also gave several opinions:

First of all, we must persist in transformation and upgrading.

In order to win development, enterprises must enhance the core competitiveness of the brand through scientific and technological innovation, product innovation and marketing innovation, constantly enhance the added value of the brand, expand the brand influence, and then promote the sustained, stable and healthy development of brand enterprises.

Secondly, we should constantly improve the management level.

Managers of furniture enterprises should gradually achieve a high degree of integration of industrialization and informatization, apply modern technology for informatization and institutionalized management, adopt specialized production, transform traditional industries with modern technology, implement the concept of energy conservation and emission reduction, reduce resource consumption and improve resource utilization.

In addition, it is necessary to enhance industry concentration.

It is necessary to adjust the industrial structure of the furniture industry, solve the problems of serious product homogeneity and overcapacity, enhance industry concentration through mergers and acquisitions among enterprises, and eliminate backward production capacity with poor product quality and low operating efficiency; In addition, we should continue to unswervingly export, occupy the market, and improve the level of furniture in China.

In the furniture industry, these directions can help enterprises to formulate strategic directions, and also have a good guiding role for flooring enterprises. The downturn of market environment makes it necessary for flooring enterprises to analyze the situation. In this industry background, enterprises can only develop continuously in the market if they find the right direction.

Investigation Report on Floor Building Materials Market (Ⅱ)

I. Overview:

Survey objects: Mawangdui Ceramic Building Material City, Sanxiang Nanhu Deng Shi City, East Station Stone Material City, Hongxing Building Material Trading Market, Xilong Stone Material City, Tulip Building Material Market, Yadian Stone Material Processing and Storage Base, etc.

Survey content: Overview of major building materials markets, including geographical location, traffic conditions, market planning and construction, operating conditions, development trends, merchant information, industry information, etc.

Objective: To know whether the construction of the stone wholesale market in Changsha is perfect at present, whether it is necessary to develop a new wholesale market, predict and demonstrate the prospect of developing the stone (building materials) wholesale market in Hexi, and make an objective feasibility analysis of the development of our project.

Research methods: field investigation, in-depth interview, tracking, visiting relevant customer groups, consulting newspapers, online information and materials and data provided by relevant functional departments.

Second, the main stone market overview:

2. 1, Mawangdui Building Materials Ceramic City

Mawangdui Ceramic Building Materials City is located at the intersection of Yuandayi Road and Huo Xing North Road in Furong District, Changsha City, adjacent to Mawangdui Vegetable Wholesale Market and Mawangdui Fruit.

The wholesale market, Mawangdui auto parts market and Seoul farmers' market share resources and develop together, creating a strong business atmosphere in this area. Mawangdui Ceramic Building Materials City was built in June 2000 and opened to the public in February 2003. Building materials city is jointly developed and operated by Furong District Party Committee and District Government, Hunan Hengguang, Yu Tai, Xindayu and Mawangdui Real Estate Development Co., Ltd., with a planned land area of 500 mu. At present, the market is unified in thinking, management, planning, style and layout? Five unification? Planning and construction, Mawangdui Sub-district Office set up a management committee to manage the market in a unified way. Is it the basis of Furong District? Wen Xi Dongcheng? Planning layout, execution? Three production areas? Strategy, a major measure to accelerate the expansion of professional market groups and improve quality.

Mawangdui building materials market is a super-large ceramic building materials professional market based in Hunan and radiating from central and southern China. The investment is 654.38 trillion yuan, and the construction area is 450,000 square meters, including commercial pavement 1 1 10,000 square meters, warehouse 20,000 square meters, commercial building 20,000 square meters and public facilities land 3000 square meters. The average annual sales of the market is 654.38+0 billion yuan.

Up to now, there are 1 100 households in the market, and there are 10 professional building materials areas: ceramic sanitary ware area, lighting cloth area, stone area, hardware plumbing area, electrician electrical materials area, security door area, stained glass area, aluminum stainless steel area, kitchen cabinet area and wood area. Each building materials area has not only a wide variety, but also high, medium and low-grade domestic and foreign brands, which can meet the home decoration needs of people at different levels. Trade Road is 36 meters wide and 800 meters long, mainly engaged in ceramic sanitary ware.

Mawangdui Stone Area is located in the northwest corner and northeast corner of the whole market, and some markets are located in the old stone area. According to statistics, there are 95 new markets in Ceramic Building Materials City. There are 33 households in the old market. The stone materials in the new market are mainly distributed in C16C3C719c18c9D2-D9 and all facades of Mawangdui Middle School.

Mawangdui Stone Town has a five-story structure, with the first floor as the facade and the second floor as the residential area. The elevation of each building is 4.2* 12M, and the elevation of each building 15. Among them, the facade design of Mawangdui Middle School is a storefront along the middle school wall, which is just a pure facade with no housing. The storefront area is about 45 square meters. Middle school stores have 15 stone business households. Rent of shops in Stone Town of Mawangdui Building Materials Market: 40- 100 Yuan/m2. The rents of different shops are different. Among them, the pattern of the old market is that stores and processing zones are together. Recently, there are only 28 shops there. The contract signed by the stone customer and the market management department is once every three years.

The market operation is mainly wholesale, and the current supply mainly comes from Fujian, Guangdong, Guangxi and Sichuan. The main mode of cargo transportation is road transportation. Stone business households are mainly from Fujian, but also from Hengyang and Guangzhou.

Advantages:

1, the east of the city has a large population flow, dense population and a good market operation.

2, the market is relatively standardized, high visibility, and has a certain influence in the building materials market.

3. The market management mode is perfect and the market environment is superior.

4. The distance from the major stone markets in Hedong is relatively close, which makes the stone market relatively concentrated, thus correspondingly concentrating customers.

5. Wide radiation range? Changsha, Zhuzhou, Xiangtan and southeastern Hunan.

Disadvantages:

1. Mawangdui Market is located on the second ring road of Changsha. With the standardization of urban areas, it is inconvenient for merchants to purchase goods, which affects business and brings pressure to urban traffic.

2. The warehouse in Mawangdui market has been demolished, so all major businesses are facing the situation that there is no place to put their goods, that is, storage difficulties. Some businesses have warehouses near the market, but the rent is very expensive. Some merchant warehouses are far away from the market, so it is inconvenient to deliver goods.

3. The market is facing the possibility of moving at any time, which leads to the instability of merchants.

4. The market is aging, and the facade demand can no longer meet the needs of merchants. The narrow road between the door and the facade affects the business of others and the height of the facade when loading and unloading goods.

Not enough.

The hardware facilities in the market can't keep up with the demand of modern market.

6. Stone processing zone will bring noise and air pollution to the city.

Summary of merchants' opinions:

Many businesses in Fujian recognize our market and are optimistic about the future development advantages of Wangcheng. Very supportive of building a large stone market. The boss of Fujian Xinshunxing Stone told us that they really hope that powerful companies can truly integrate the stone market in Changsha. At present, compared with the stone market in other cities, the market in Hunan is the most imperfect. All markets are irregular and scattered. The current Mawangdui building materials market can no longer meet their needs. In addition, the control of trucks in urban areas has also seriously affected their business. Therefore, they are also eager to have a more modern stone market.

I hope we can have a complete set of supporting facilities, mainly including warehouses and processing areas. For the requirements of the warehouse, it is hoped that the height can reach 7 meters, and the warehouse area is preferably 300-500 square meters. There can be professional loading and unloading equipment, and containers can be discharged freely, which can save a lot of loading and unloading costs. The main roads in the park can reach 6 lanes, and the facade houses can reach 16 meters.

2.2. Sanxiang Nanhu Stone City Sanxiang Nanhu Stone City opened in September, 1996, located at the intersection of Evening News Avenue and Second Ring Road. It is the earliest stone market in Changsha. It belongs to the management of Nanhu Community Committee. The stone area is located in the south of the market, with an area of about 1 1,000 square meters, and there are about 1 1,50 stone merchants. The market facade area is between 45 and 80 square meters, and most of them are around 45 square meters. Some warehouses and processing points are in the market, but the area is small. Their warehouses and processing sites are mainly concentrated in duck shops, and the facade rent is around 55 yuan, and the warehouse rent is 1. Due to the early construction of the market, simple planning and narrow living facilities, the facade of the main road is a tile house, so people can't live, and the bungalows behind it can live, but the number can't meet the needs of existing stone merchants. The road area is narrow, only about 12 meters, and the overall market feels messy.

Advantages:

1. The market has been in operation for a long time and enjoys a high reputation among industries and consumer groups, accounting for half of Changsha's stone market share.

2. Sanxiang market is a comprehensive building materials market with a complete range of building materials products. The stone market has brought more people and business, which is the source of power for the sustainable development of Sanxiang stone area.

3. Large scale, many stores and complete products.

4. Close to the business circle of the railway station, the real estate development is booming and the demand for stone materials is large.

Disadvantages:

1. The market has caused some pollution (noise and dust) to the surrounding environment, and with the increase of traffic pressure on the Second Ring Road in Changsha, industries that have brought serious pressure on road transportation, such as stone, are likely to be forcibly removed. At present, the Changsha Municipal Government has issued regulations that trucks are not allowed to enter the Second Ring Road before 12 in the afternoon. This may be the best opportunity for our stone market construction project.

2. The lack of land for facade, storage and processing facilities has forced some stone merchants to reduce their business scale; 3. The roads in the market are also relatively narrow, which makes it inconvenient to load and unload goods.

Summary of customer intention:

Due to many unfavorable factors, the operation of existing merchants in Sanxiang stone market is greatly restricted and there is little room for development, so they are also somewhat dissatisfied with the current market operation. They hope to have a better big market to meet their needs in transportation and storage. However, the vast majority of merchants in the whole market must move collectively, otherwise the market will split in two, and it is difficult for the new market to surpass the old market in market share, and the market share is very small. The biggest influence on the stone market is scale and popularity.

2.3. East Station Stone Town

Stone Town of East Station is located at the north of East Bus Station 1000 meters. This stone town was completed and opened in 2008. It is jointly developed by several stone customers in the industry. The lease term of the development land is 8 years, and the main investors are Hesheng Stone and Yongde Stone. There are about 40 stone merchants in the market, mainly in Fujian; The facade area is 40-80 square meters, the rent is about 25 yuan per square meter, the lease period is 3 years, the road width is about 16 meters, and there are 6 large stone processing plants; The storefront is well decorated, commercial and residential, and well planned. Because I just moved here, the scale is relatively small, the current business situation is not good, the market business is relatively deserted, and individual customers have begun to transfer the facade. However, the market may expand its business area in the future and connect with Xilong stone market.

Investigation report on floor building materials market (3)

First of all, the stone market in Changsha is in the transitional stage between the old and new markets. Due to small scale, unreasonable planning, limited passenger flow and other factors (many stone business owners have not found a good business place), the old market can not meet the business needs of the market, and also caused dissatisfaction among merchants in the market. It is urgent to build a perfect stone wholesale market;

Second, the current development direction of the new building materials market is the East Bus Station and Yuanda Road. This area is close to the Beijing-Zhuhai Expressway, which has certain traffic advantages and is completely integrated with the urban area. The East Coast Building Materials, East Station Stone City, Xilong Stone City and Dahan Ceramic Building Materials City developed in recent years are all concentrated in this area. It is a bold idea to build a large building materials wholesale market in Dingzi Town, Wangcheng County, which is of great significance in the history of building materials market development and construction.

Thirdly, there is fierce competition in the development and construction of building materials market, such as Xilong Stone City and Dahan Ceramic Building Materials Market. Dahan is about to open, and the investment process is faster than ours; Xilongshi Town has obvious advantages in customer resources in attracting investment.

Fourthly, with the development of Changsha's urban construction, especially in the context of the integration of Changsha, Zhuzhou and Xiangtan and the construction of Dahexi, there is still a lot of room for growth in Changsha's demand for stone materials. There are more and more stone chambers of commerce in Changsha, and the demand for the stone market will also grow.

Based on the above four conclusions, the development trend of Changsha calls for the birth of a large-scale, high-standard and long-term planning stone comprehensive base integrating stone trading, warehousing, processing and display. The time is ripe to form a new professional stone market, and the key is how to grasp the upcoming opportunities.

But opportunities and competition coexist, Hedong's commercial development is far ahead of Wangcheng, the commercial atmosphere and market facilities are mature, and citizens and businesses? Wen Xi Dongcheng? Under the guidance of deep-rooted ideas and many other factors, a building materials market group (including East Station Stone Town, Xilong Stone Town, Ruixiang Ceramic Town, East Coast Building Materials Market and Dahan Building Materials City) has gradually formed in the surrounding areas of East Station-East Coast-Longping Science Park and Beijing-Zhuhai Expressway. Shizhen Town of East Station and Xilongshi Town are close to each other and support each other, forming a stone zone effect. In a certain period of time, it absorbed the power of stone material transfer and expansion, and relieved all kinds of pressures in the old stone material market in a short time. This is recent? Wen Xi Dongcheng? The effect of competitors.

How to defeat the enemy in the competition between opportunities and challenges? How to survive and develop? In a word, according to the analysis of the current market survey, this project must be fast (winning by speed), accurate (professional positioning planning) and ruthless (scale monopoly) in order to seize the opportunity, pre-empt, do large-scale, build brand influence and take the road of creating a new model of Changsha stone.