White elephant becomes the red star of instant noodles.

White elephant becomes the red star of instant noodles.

The white elephant has become the red star of the instant noodle industry. Since the potholed sauerkraut pitted Master Kong and Unification, the white elephant appeared in front of everyone once. Just like the original red star Hongxing Erke, netizens moved to the live broadcast room of the white elephant, and the white elephant became the red star Hongxing Erke in the instant noodle industry.

White Elephant Becomes Red Star Hongxing Erke In the instant noodle industry 1 Last year, Hongxing Hongxing Erke sold out of stock everywhere. Recently, after Master Kong and Uni-President Instant Noodles broke out the scandal of "Pickled Sauerkraut in the Pit", Baixiang Instant Noodles said, "Don't cooperate, don't worry, a straight body is not afraid of a crooked shadow." Instantly detonated its sales, and even the official flagship store was out of stock.

As early as the Winter Paralympics, the white elephant became famous for attracting disabled people to find jobs. Many people have never heard of this brand, so they don't even know that it is an old brand with a history of 25 years.

White elephant has been deeply cultivated in the low-end field for a long time and is a cheap product. Moreover, during these 25 years, the white elephant not only kept the conscience of the enterprise, but also shouldered the responsibility of "national brand". All brands, whether Master Kong, Uni-President or Jinmailang, cooperate with Japanese capital, except for Baixiang, which repeatedly refused to buy from Japanese capital, shattered the ambition of Japanese capital to monopolize the market, kept the only seedling of domestic instant noodles and won praise from the central media.

Many netizens said, "I will only buy white elephant instant noodles in the future." It is true that white elephant instant noodles can be called "the light of domestic products", and truly conscientious and responsible enterprises will confidently say such things.

Any fancy, opportunistic, selfish enterprise that completely ignores the rights and health of consumers, no matter how giant you are, will go bankrupt one day.

The white elephant became an exposure of the red star Hongxing Erke 2 3 15 party in the instant noodle industry. Well-known instant noodles such as Master Kong and Uni-President have been pitted with sauerkraut. Although reunification has not cooperated for a long time, it still has some influence.

At present, Master Kong has removed all the sauerkraut-flavored instant noodles for recycling. Although there is no problem with the unified sauerkraut-flavored instant noodles, now everyone is afraid to buy them, and even the other tastes of these brands have been affected to some extent. The root cause lies in the trust problem. No matter which product of the brand has problems, it will affect the whole brand.

Since the pickled cabbage pitted Master Kong, after reunification, the white elephant appeared in front of everyone for a time. Just like Red Star Hongxing Erke, netizens moved to the White Elephant Live Studio one after another, and swept away all online products. In seven days, the sales volume exceeded 10 million, and even the factory could not produce it. More workers were needed to produce it, including the disabled. White elephant continues to recruit disabled people, not just normal employees to catch up with production, but continues to recruit disabled people according to the original policy.

White elephant once refused Japanese investment and did not have a lot of advertisements. Once embarked on the road of loss. However, the white elephant has been recruiting disabled people. There are 65,438+000 workers in the workshop, and 50 workers are disabled employees. It can be said that it has made great contributions to the society and made low-key donations to the rainstorm-stricken areas in Zhengzhou. Such enterprises lack opportunities to show themselves. This time, it can be said that it is completely exposed. This is marketing that no amount of money can buy.

As long as the quality of the goods is ok, such enterprises will certainly get better and better, so did you buy some bags of white elephant instant noodles to eat?

Cheng Baixiang Red Star Hongxing Erke 3 is in the field of instant noodles. With the disclosure of the problem of "potherb pickled cabbage", the domestic instant noodle market has ushered in changes. White elephant instant noodles, established 25 years ago, once again attracted the attention of netizens with the phrase "don't cooperate, eat with confidence, and be upright and not afraid of the shadow". In fact, during the Paralympic Games, white elephant food was popular because it absorbed the employment of disabled people.

On March 19, reporter Jim found out that in the last seven days, the live broadcast of Tik Tok, the official flagship store of Baixiang, ushered in explosive growth, the sales of related products surged, and the official flagship store also sold out.

On the evening of March 15, some netizens pointed out that there were media reports that Baixiang listed the flag-cutting vegetable industry as a key enterprise for raw material supply. In this regard, White Elephant Food replied in Weibo's comments: In a word: don't cooperate, eat with confidence, and integrity is not afraid of shadows. "

Since then, Baixiang Food has made it clear that it has never cooperated with the flag-cutting vegetable industry exposed at the 3. 15 "party. Subsequently, the white elephant ushered in a wave of passionate consumption. Taking the live broadcast of March 16 as an example, the live broadcast room handed over a good report card of 2,822,500 sales and 77,000 sales. At the same time, through this live broadcast, the official white elephant Tik Tok rose 98,000 times.

At present, the official Tik Tok of White Elephant has 1.34 million fans. Below its video, netizens' comments are mostly praise words such as "the light of domestic products".

In 2007, the comprehensive sales revenue of White Elephant reached 4 billion yuan, and the revenue of 20 13 reached 5 billion yuan. But since then, the development of white elephants has begun to decline. In 20 14, the public offering of White Elephant was broken, and it was moved to Beijing headquarters, and then it was evacuated to Henan base camp again.

Since then, the share of white elephants in the domestic market has shrunk dramatically. According to the data of the convenience food conference in 2020, the sales of Master Kong, Uni-President and Jinmailang occupy the top three, among which the sales share of Master Kong in China reaches an astonishing 46%, while that of White Elephant is only 7%. Nowadays, the white elephant once again welcomes the favor of consumers, and netizens have also labeled the white elephant as the light of domestic products.