The Life of the Characters in Li Xinghua's Works

1989 after graduating from high school, Li Xinghua followed his father to do galvanized sheet business. 199 1 established "Jiangnan air conditioning installation company". 1995 started to operate the import business of galvanized sheet independently. 1997 Established Jiacheng International Trading Co., Ltd. in Zhangjiagang Free Trade Zone, mainly acting as the agent for the sales of galvanized sheets in East China of Pangang Group. 1998, and began to act as the general sales agent of Posco galvanized steel sheet in Jiangsu. In the long-term work practice, Li Xinghua has cultivated the insight to seize business opportunities and the market control ability to strategize. It is this arduous tempering process that tempered his "steel" will and laid the foundation for his rebirth in the steel industry in the future.

At the end of 1998, the demand for galvanized steel plates in the domestic market gradually shrank, and colored steel plates were widely used in infrastructure construction because of their beauty and practicality. However, in China, only large enterprises such as Shanghai Baosteel have the ability to produce colored steel plates, and most of them rely on imports. The purchase channels are narrow and expensive, which leads to a serious shortage of market supply. Li Xinghua was keenly aware of this development opportunity, so he thought it over and made a new choice-looking for a partner to produce colored steel plates. In the next two months, Li Xinghua went north to Jilin and Harbin, south to Guangdong and Shenzhen, east to Shanghai and Wenzhou, and west to Chongqing and Chengdu. Finally, he turned his attention to Chongqing "Southwest Aluminum" paint branch, which is a super-large state-owned enterprise in China and the first aluminum profile production factory in Asia. Li Xinghua went abroad for another inspection, and found that the coating aluminum plate production line similar to Southwest Aluminum Painting Factory can also coat steel plates, so he decisively contracted Southwest Aluminum Painting Factory to process colored steel plates, which was successful in one fell swoop.

In September 2000, with the care and support of Zhangjiagang Municipal Party Committee and Municipal Government, Li Xinghua decided to invest 50 million yuan to build an internationally advanced 1500mm color steel plate production line in Port Town Private Science and Technology Park, and to establish an important color steel plate production base in China. In order to seize the opportunity and make the enterprise put into production quickly, he vigorously carried forward the spirit of seeking truth and being pragmatic and dared to compete for the first place. Similar enterprises completed the production line project with an annual output of10.5 million tons of colored steel plates in only13, creating a miracle in the history of construction and winning a lot of business opportunities. "Huada" brand color steel plates are continuously sold at home and abroad, which also creates a precedent for private color painting in China.

With the courage and boldness of entrepreneurs, Li Xinghua seized opportunities again and again and made bold decisions one after another. 200 1, 1 1 year1October, and invested 60 million yuan to build the second color steel production line with an annual output of 200,000 tons, which was officially put into production in May 2002. In April 2002, the first galvanized production line with an annual output of 200,000 tons was built with an investment of 90 million yuan, which was completed and put into operation in March 2003, and another galvanized production line with an annual output of 200,000 tons was built in the second half of 2004. In 2005, 800 million yuan was invested in technical transformation, and two pickling production lines and three cold rolling production lines were built respectively, of which the five-stand tandem cold rolling production line was the only one in Jiangsu Province, and the original second galvanizing line was transformed into an integrated annealing and galvanizing production line. In 2006, another 300 million yuan was invested to build a continuous annealing production line with an annual output of 300,000 tons and an aluminum-zinc plating production line with an annual output of 200,000 tons, which were put into trial production in September 2006 and 65,438+February respectively. At the end of 2006, the company invested in the construction of longitudinal shear production line and cut-to-length shear production line, which met the customer's requirements for shear distribution. By then, the group company will have an annual production capacity of 6.5438+200,000 tons of pickling, 6.5438+200,000 tons of hard rolling, 300,000 tons of cold rolling, 400,000 tons of zinc plating, 200,000 tons of aluminum-zinc plating and 300,000 tons of color coating. It has become one of the largest plate production bases of private enterprises in China. Products are exported at home and abroad, winning unanimous praise.

In 2009, under the influence of the global financial crisis, the global economy fell into a downturn. Li Xinghua has a discerning eye, and will seize the strategic opportunity of western development, decisively invest in Chongqing, and build the largest steel production base in Chongqing. It was built in two stages. The first phase of the project invested 4 billion yuan to build 6.5438+0.5 million tons of thin plate series projects. The project started construction in September 2009, and the installation and debugging of color coating production line was completed in only 8 months. 20 10 On May 20th, the first color coating production line was completed and put into operation. Subsequently, on August 20 16 10, the first galvanizing production line was put into production. 20 1 1 Two pickling production lines and cold rolling production lines were successfully put into operation. The second phase of the project was officially signed on 20 10+0 1.3 and settled in Lidu Industrial Park, Fuling District, Chongqing, with an investment of 6 billion yuan to build a 2.6 million-ton automobile panel project. The main equipment includes 1780 series pickling, five-stand continuous rolling production line, galvanized annealing production line and corresponding inspection instruments and equipment. At the same time, we have carried out strong cooperation with large domestic iron and steel enterprises, mainly focusing on interstitial atom steel (IF), high-strength IF steel (HSSIF), bake-hardening steel (BH), isotropic steel (IS), high-strength low-alloy steel (HSLA), bidirectional steel (DP) and modified induced plasticity steel (TRIP). After two years of development, "New Pan-China" has achieved considerable scale and remarkable results. In August 2009, Li Xinghua invested in the construction of Chongqing Panbao steel market in Jiangjin, Chongqing, with a total investment of 654.38 billion yuan, covering an area of more than 600 mu in the first phase, which will become the largest, highest-grade, domestic first-class and international leading steel market in Southwest China.

With the rapid development of science and technology, enterprise structure reform and management innovation have become the main theme of social development. Change is the only unchangeable truth, and adapting to change is the key to eternal success. Li Xinghua knew that if an enterprise wants to develop, it must constantly innovate. 20 10 leads the group company to accelerate economic transformation and upgrading, accelerate diversified development, build a "harmonious enterprise" in an all-round way, keep pace with the times and carry forward the enterprise spirit. In terms of plate production and sales, Li Xinghua always adheres to the market economy-oriented, implements the policy of "sales around the market and production around sales", organizes production according to the plan and specifications, and controls reasonable inventory at the same time to achieve a basic balance between production and sales and resist market risks. He pays close attention to the changes of international and domestic market policies, faces the world, further expands the new situation of foreign trade, and has established good long-term business cooperation relations with some famous enterprises in Russia and Europe and America. Expand the marketing market and seize the product coverage. In 20 10, Li Xinghua organized the group company to give full play to the advantages of Pan-China Science and Technology Research Center, strengthen the scientific and technological research of industrial products in Chongqing, trial-produce double-sided color-coated plates, and build a weather-resistant test-bed for coated steel plates, which was successful.

With the rapid development of industrialization in China, domestic resources will become increasingly scarce. Absorbing and introducing overseas resources will surely become the choice for the sustainable development of enterprises in China, especially those in coastal areas, and China will also be integrated into the global economic circle after joining the WTO. The docks and international logistics of Tongjiang Dahai will surely become the carriers to meet this market demand. In 2003, Li Xinghua successfully acquired Zhangjiagang Danfu Petrochemical Terminal and started construction in March 2006. In June, 2008, 65438+ 10, it passed the provincial public acceptance and was officially put into trial operation. The terminal has a total investment of 500 million yuan, total length of 1 1,000m, front water depth of-12.5m, 3 berths of 20,000-ton class and 2 berths of 1 1,000-ton class, and can dock 5 bulk carriers of 10,000-ton class at the same time, with an annual throughput of 654.38+0,000 tons. In order to give full play to the advantages of Huada Wharf and ensure the rapid growth of benefits. Li Xinghua invested 350 million yuan in Fuling, Chongqing, and requisitioned 1.000 meters of the Yangtze River coastline to build Chongqing Pan-China Wharf. Among them, there are 2 3,000-ton berths and 4 5,000-ton berths. The terminal is designed with an annual handling capacity of 3 million tons, mainly engaged in loading, unloading, storage and transit of bulk groceries. The group wharf is a new bright spot of the company's economic growth. Li Xinghua adopts the development strategy of combining internal and external, optimizes the management of goods varieties internally, rationally allocates the original steel, wood and mineral powder, and improves the utilization rate of freight yard. Adhering to the service concept of "honesty, high efficiency and high quality", it has achieved good economic and social benefits.

Li Xinghua also set foot in the real estate industry, and his heart was deeply touched by the slogan "Change China with Life" launched in June 2002. "Home ownership" and "An De Guang Xia Wan Jia" are the truest living dreams of China people's livelihood. As an entrepreneur with a high sense of responsibility, Li Xinghua immediately bought land in Jingang Town, Gangcheng and Changchun, the northernmost part of Saibei, to develop residential and commercial buildings. In 20 10, 520 commercial houses of Fanhua Haoyuan developed and constructed in Li Xinghua have been sold 100%. Xinghua Haoyuan has 265 villas and apartments, 93% of which have been sold. With the increasing amount of real estate development, Huada Real Estate Development Co., Ltd., a subsidiary of the group company, has become a real estate development enterprise with a large amount of real estate development in Zhangjiagang, and has established a good image in the real estate industry in Zhangjiagang.

2010165438+1October 18 The first phase of the Pan-China Future City project developed and constructed by Li Xinghua in Fuling, Chongqing was opened. On the opening day, more than 90 sets of houses/KLOC-0 were sold, accounting for 85% of the total sales, and all of them have been sold out. Commercial facade houses have been sold for 50%, and the overall situation is good.

In terms of financial investment, Li Xinghua initiated the establishment of Jiangsu Zhangjiagang Huaxin Village Bank, which was listed for business on April 27th, 20 10, and achieved good returns. Participated in soochow securities, Zhangjiagang Rural Commercial Bank, Chongqing Rural Commercial Bank, Changchun Rural Commercial Bank, Tianjin Rural Commercial Bank and Sanya Rural Commercial Bank, and achieved good benefits. With keen international vision, wisdom and courage, Li Xinghua has developed and strengthened its own enterprise, forming a modern group enterprise with thin plate as the leader, involved in terminal logistics, real estate, mining, finance and other fields, with total assets of 3.8 billion yuan and annual sales of 7 billion yuan, ranking among the top 500 private enterprises in China.