How do fellow optical shops compete?

There is a large glasses wholesale store in a certain city, which once monopolized the local glasses sales market. Soon, many individual optical shops popped up around it, which had a great impact on the business of wholesale and retail stores.

Facing the "siege", optical shops calmly analyzed the market situation and believed that the advantages of self-employed businesses are their small business, flexibility, and ability to advance and retreat freely. However, they generally lack excellent technology, and the quality of glasses cannot be guaranteed and they have no power. Create business momentum.

In response to these circumstances, the store formulated and implemented the strategy of "leveraging strengths, avoiding weaknesses, and strengthening services". They have reduced the purchase of low-end glasses and increased the variety of mid- to high-end glasses to avoid the flexible pricing advantages of self-employed individuals. They also launched a publicity campaign in newspapers and on TV:

First, they publicized the basic knowledge of wearing glasses to make customers understand the damage that discomfort caused by wearing glasses can cause to their eyes.

The second is to promote the credibility of the company and the high-quality services it provides. In addition, they also hired three ophthalmologists to provide round-the-clock clinics to provide free glasses consultation for children to ensure that children are equipped with suitable glasses.

This series of measures was arranged meticulously and carefully, one after another, leaving other individual optical stores unable to cope and had to find another way out one by one. The glasses wholesale and retail store not only expanded its popularity and increased sales, but also cultivated a group of future customers - children, winning a great victory in this breakout battle.

Instructions for opening a store

1. Site selection.

2. Decoration.

3. Import equipment.

Optometry equipment, processing equipment, maintenance equipment, etc.

4. Stock up.

Frames, lenses, sunglasses, mirror cases, mirror cloth, and other goods.

5. Department settings.

Optometry department, processing department, shopping guide department, publicity department, administration department, personnel department, finance department, etc.

5. Talent recruitment.

Optometrist (staff), custom fitter (staff), shopping guide, accountant, store manager, etc.