Examples of offensive warfare in shopping malls

There are too many examples of the law of the jungle and the pursuit of profit at the expense of this, so Xiao Ren never believes that the so-called good is rewarded with good, and evil with evil. But until the moment he fell down, he still couldn't figure out why he lost so badly in the children's counterattack, because almost all his conditions were met. Text/Reporter Wang Xijun 200165438+In early February, the ancient city, Tingyuxuan Cafe. Xiao Renhe and Tong Xiaoxia sat opposite each other. There is no rain outside the window, and the interior is awe-inspiring. The two have been talking for three hours. "Xiao Ren, come back, the door of the company is still open for you." Yan said. Xiao Ren slowly shook his head and refused. "XiaoRen, if I can ask God, I can send God. If you don't come back, I will destroy you. " Tong Xiao Xia turned cold and issued an ultimatum. "Child, I'm not who I used to be. If you want to kill me? 6? 8? 6? 8 is unlikely. " Xiao Ren can be conceited when he is angry. Tongxiaoxia sighed helplessly. The two sides formally showdown and declare war.

Four years ago, Xiao Renhe and Tong never thought that they would come this far. At that time, Beijing Guanghui Software Technology Co., Ltd., which is good at selling ERP software, was established only five years ago. It was under the leadership of Chairman and President Tong that we gradually opened up the situation. Tong also attaches great importance to team building, insists on doing everything from recruitment to training, finds promising young talents from work practice, and pays attention to training. Xiao Ren is such a good prospect. At the time of recruitment, Tong learned that he was born in a poor family in the countryside and went to college with a loan, but Xiaoren's initiative and consciousness were good and he was persistent in doing business. Sure enough, after work, Xiao Ren's performance is very outstanding, and his sales performance is outstanding in the company. In just two years, he was promoted to sales manager. Of course, Xiao Ren also has shortcomings, that is, he haggles over every ounce of his own money and can't count less. Tong Xiaoxia was surprised by his attitude of attaching so much importance to money, but after thinking about his past life experience, he thought that it might be because of this motivation that he worked so hard. If you don't hide your shortcomings, you won't feel at ease. However, Tong didn't realize that a coin always has two sides. 1At the end of 999, Tong was caught in the merger trap because of his inexperience, and the assets of the company he worked hard to create changed hands almost overnight. Fortunately, R&D and the backbone of sales are loyal to each other to the death, but a bunch of people can get away with it. She resolutely quietly re-registered Guanghua Software Technology Co., Ltd. in Tianjin, with the intention of making a comeback with the original employees. Time waits for no one, while the original acquirer is busy with capital operation, Tong quickly gathers the original customers and lays out the overall expansion of the country. She took out all the millions of yuan she had accumulated before as registration and start-up funds, provided products, verbally authorized ten key sales managers and sent them to set up branches all over the country. Out of trust in these comrades-in-arms who have a hard time with * * * *, Tong is very comfortable to let them do it in their own names-of course, out of careful consideration, she still holds the financial power tightly in her own hands, and the financial personnel of branches everywhere are her cronies, not friends or relatives. Among them, Xiao Ren, who has the strongest business ability, was sent to the ancient city to explore the market, and Tong was very relieved of him. Xiao Ren's professional ability is really reassuring. Less than a year after I arrived in the ancient city, I set up my own cronies team and won many local big customers. The net profit of Gucheng Branch reached more than RMB100,000-but all these went into Xiaoren's pocket and did not pay a penny to Tianjin Head Office. As for the financial officer sent by Tong, she has now become Xiaoren's wife. The general manager and financial personnel in charge of sales appointment in a branch company have obvious consequences, and the unstable monitoring system in Tianjin headquarters has completely failed. Xiao Ren bought a luxury car in the ancient city, gave a big bonus to his subordinates, and his career love flourished. Out of trust in Xiao Renhe's own appointed financial officer, and Tong's own financial knowledge is not particularly proficient, she is caught in a lawsuit dispute of the acquirer. Various factors involve children's energy. When she found out what happened in the ancient city, it was more than a year ago, and people were full-fledged. Finally, after Xiao Ren's repeated deception, Tong couldn't bear it anymore and flew directly to the ancient city in early February. There is no rain in Tingyuxuan Cafe. After chatting for three hours, the scene at the beginning of this article finally appeared: the negotiations broke down and the two sides officially went to war!

It's hard to crush a local strongman. Xiao Ren felt that the Yugoslav capital he had built was impregnable, and the situation was really unfavorable to children. First of all, because it was an oral agreement at the beginning, in legal form, Xiao Ren's name was impressively written in the column of legal representative of Gucheng Branch, which was not conducive to proof and had to give up legal rights protection means; Furthermore, the company's headquarters has experienced the damage of mergers and acquisitions, and the research and development has been stagnant for a time, and the launch of new products still needs a long buffer period, which means that the products of both parties are almost completely homogenized; Third, the team members of Gucheng Company are mostly new employees and have nothing to do with the previous company. It is not easy to find a breakthrough. "However, if I don't win the first battle, branches around the country are likely to follow up, and the consequences are unimaginable." TongXiaoXia secretly thought, and secretly made up his mind, "no matter what the price, I will win the battle. The ancient city company happened to have a crack, and I had to stick a needle. " She found that after graduating from Tianjin University a year ago, Miss Tian, the service manager of Nanjing Company, worked in the headquarters for a period of time and got her own personal guidance. She was transferred to Gucheng Branch only eight months ago. So I called Miss abel tamata and asked her for help. Miss Tian knows more or less that there are some problems in Nanjing branch and headquarters. In order to avoid getting involved in right and wrong, she instinctively refused. Tong Xiaoxia knows this very well. In order to eliminate each other's concerns, she started with human feelings and said, "Let's forget about work and catch up. Look, I flew all the way from Tianjin. You can't invite me to dinner, can you? " This made the little girl embarrassed to refuse, so she met her. Tong Xiaoxia really didn't ask about the internal situation of Gucheng Company, but she talked with the other party in detail about her experience with Xiaoren. Finally, she said, "I trained Xiao Ren at that time, but now it's the other way around. Is it worthwhile for you to work with him? " She just asked the little girl to think about it, and said nothing else. XiaoRen soon know the situation of two people meet, some guilty he soon fidgeted. Although Miss Tian really didn't disclose the company's situation, Xiaoren no longer trusted her and secretly installed a recording device for her landline phone. Miss Tian felt very wronged after knowing it, and the employees who knew about it also expressed deep sympathy for her. Attack and defense When children gradually began to infiltrate, Xiao Ren was not idle. On June 8, 2002, at 65438+, Guang Cai just opened its new branch in the ancient city, and a group of uninvited guests from the Industrial and Commercial Bureau came to make a surprise inspection. After half an hour's careful inspection, these law enforcers finally found a problem-the business license was not hung on the wall. So a fine was issued: a fine of 5,000 yuan, suspension of business for rectification 10 days! So the door that the new company just opened was immediately sealed. Tongxiaoxia didn't put this matter in a position that was too reassuring. She used this time to quickly complete the formation of the sales team and was determined to beat each other in the market. 10 days later, the company will open as usual. Many employees in the new company have just joined the work and are very motivated. They started calling around like octopus to find businesses. When two companies meet the same customer, the customer will be confused about the same software product. Tong's employees loudly declared that the other party was pirated according to Professor Tong's suggestion. As soon as Xiaoren saw that the situation was not good, he went to do something else. So, in less than half a month, the staff of the Industrial and Commercial Bureau came to the store of the new company and asked, "Why do you say people are pirates? If the court does not sentence him to piracy, it is not piracy. " To this end, the door of the new company was closed again. Children who are constantly harassed feel that they can't be beaten passively, so they try their best to find a lawyer with a strong background in local government relations and ask the other party to be the legal adviser of the company. After understanding the situation, Mr. Ma was also deeply angry, but accumulated rich legal practice experience. He told Tong to use static braking. "Don't do anything, believe me, nothing will happen." Sure enough, it wasn't long before the Industrial and Commercial Bureau stopped looking for trouble and the new company in Gucheng began to operate smoothly. But the public security bureau suddenly appeared and summoned the child for questioning. The reason is that some people report that children are suspected of unfair competition, and the amount is huge, which may involve criminal offences. Lawyer Ma knew the national conditions very well, so he called his classmate who was the police chief to explain the situation, and the matter was solved again. Anxious Xiao Ren finally began to despair. Rumor has it that he spent more than 3 million before and after. On the phone, Xiao Ren issued an ultimatum to Tong: "Are you going or not?" "The war between us, die don't give up. If I retire, I won't be able to work in this industry in the future. I can only win but not lose! " Tong Xiao Xia never gave in. Late that night, Tong Xiaoxia received another threatening phone call. A gloomy voice came from the other end of the microphone: "Is it Tong Xiaoxia?" You have three days to leave the ancient city, otherwise if something happens one day, don't blame the brothers for not saying hello in advance. ! "After hanging up the phone, TongXiaoXia tossed and turned, and never fell asleep. Going? Still not leaving? This is the problem. If you don't leave, you will face personal threats and even worry about your life safety; But if we retreat at this point and branches all over the country follow suit, then the situation will get out of hand? 6? 8? 6? How about eight o'clock? She thought about this problem all night, and finally resisted great pressure and didn't leave. There will still be intermittent threatening calls at night. Tong Xiao Xia worked hard day and night, and she was afraid. In just ten days, she lost weight 12 kg. Finally? 6? 8? 6? Fortunately, nothing happened. Despite the enormous pressure, Tong's internal offensive against Xiao Ren has not been relaxed. He also visited Xiaoren's former clients one by one and told them about Xiaoren's betrayal, gradually pulling many Xiaoren's clients back to their camp. At the same time, Xiao Ren's energy was seriously distracted because he was too focused on how to deal with children. Repeated setbacks made him more and more irritable and neurotic. During this time, he has never focused on the maintenance of customer relations, and his company has never taken the time to take care of it. The boss did nothing and the market was stubbornly blocked by Tong's team. Xiao Ren's team began to float, rumors spread quietly inside, and many people were confused about the future. Finally, one day, a stranger took the initiative to find Tong, told her some internal information of Xiaoren Company, and left the internal contact number of Xiaoren Company. Tong regarded it as a treasure and began to call Xiao Ren's men one by one to chat. Tong's own experience is very rich, and she is also a good hand in sales, so when it comes to work experience, everyone has the same topic, and she has gradually won their trust. Manager Tian of the customer service department learned about Tong's experience at this time and felt very guilty. He felt that he not only didn't help, but also made the old leader suffer so much, so he took the initiative to lead the staff of the service department back to the newly opened branch in the ancient city. At the same time, the person in charge of the sales department decided to lead all the salesmen back to the "base camp" after weighing. All this happened in one day, and Xiao Ren knew nothing about it. At the beginning of February, 2002, Xiao Ren, who hadn't been to the company for many days, came to the office and found that there was no one in the room except an aunt who was cleaning-all the staff had gone to work in Tongcheng Branch. "Rinrin Rinrin? 6? 8? 6? Just when he was surprised, the telephone rang sharply. Hey! Is it Xiao Ren? I'm a lawyer of Gucheng Malaysia Law Firm. Recently, entrusted by several clients, our firm sued your company for commercial fraud in the name of counterfeiting, demanding to terminate the contract and compensate for the losses. The lawyer's letter will be delivered later. "XiaoRen finally collapsed, haven't listen to each other to say that finish, just black at the moment, fell down. There are too many examples of the law of the jungle and the pursuit of profit at the expense of this, so Xiao Ren never believes that the so-called good is rewarded with good, and evil with evil. But until the moment he fell down, Xiao Ren still couldn't figure out why he finally lost so badly in Tong's counterattack, because he had almost all the weather, geography, people and people.