How homeless people become billionaires.

This is a true story from tramp to billionaire. You can refer to it and get the answer you want. You can't help but look at Wenzhou, which occupies about 80% of the global market. In Wenzhou lighter industry, Dahu Zhou, president of Wenzhou Smoking Apparatus Industry Association and chairman of Zhejiang Hu Da Lighter Co., Ltd., is indispensable. Before interviewing Dahu Zhou, there was a problem that had been bothering reporters: Zhejiang Hu Da Lighter Co., Ltd. was not outstanding in terms of performance alone: there were 600-700 lighter factories in Wenzhou, with an annual export of 500 million lighters and sales of 3-4 billion yuan. The company's annual output in Dahu Zhou is about 6,543,805 lighters, worth about 200 million yuan. Therefore, although the company in Dahu Zhou is one of the best lighters manufacturers in Wenzhou, it is not outstanding. Interview with Dahu Zhou for 3 hours. According to the reporter's observation, the reason why Dahu Zhou will be concerned is not because he has more than 300 million net worth, but the following two points: First, when the counterfeit and shoddy products of Wenzhou lighters were rampant, Dahu Zhou did not go with the flow; Second, Wenzhou products have been blocked in the international market in recent years. Lighter is a typical example, so Dahu Zhou was pushed to the front desk and became the spokesperson of this product. In addition, what impressed the reporter was that Dahu Zhou's personality was also the reason for his success in the lighter industry. Personality determines fate, and being competitive is a portrayal of his personality. Speaking of Dahu Zhou's character, we can use one word to describe it: "competitive". There are two details that can illustrate Dahu Zhou's character: he is good at playing football, and he once formed the first amateur football team in Wenzhou and won the provincial championship twice. 65438+1At the end of July and the beginning of August, 1995, Dahu Zhou led the Wenzhou football team to Ningbo to participate in the provincial league. Wenzhou has not participated in the league for 8 years before. Dahu Zhou put forward: "Except the goalkeeper, each player must shovel five balls, or he will be expelled from the team." At the same time, Dahu Zhou also brought two stretchers. The next day, the Wenzhou team had a tackle in less than two minutes on average, which made the opponent stunned. Wenzhou team won a great victory, but all the players were bleeding profusely. Half a month later, Wenzhou team won the championship. On the court, the personality of "talent is the battle, but the crown is the win" is applied to his career. Dahu Zhou gave himself the goal of "never giving up". Hirota Corporation of Japan was originally the largest lighter manufacturer in Japan. When I was overwhelmed by my colleagues in Wenzhou, I decided to close the production line in Japan and go to Wenzhou for OEM production. Dahu Zhou is the most active one in the process of searching for manufacturers in Guangtian Company. "In fact, OEM production is more troublesome than self-production. The requirements of Guangtian Company are extremely high. Without perseverance and endurance, it is difficult to persist. " Two years later, Dahu Zhou finally met the technical requirements of Guangtian Company. At present, Japan, South Korea, the United States, Western Europe and other countries 10 have lighters authorized in Wenzhou. In addition, these foreign manufacturers want Hu Da and other factories to become their brand manufacturers. But Dahu Zhou refused. He always insists that under any circumstances, Hu Da factories must ensure that 70% of their products carry their own "Tiger Brand" trademarks, that is, the ratio of fixed brands to their own brands is 3: 7. "When there is a trouble in the lighter market, others will stop if they want to stop. We can only be slaughtered. In the past few years, China's clothing industry has suffered a lot in this respect. Now, when I want to suspend trading, it depends on my thoughts. " After seven years of wandering, Dahu Zhou once worried about his livelihood and talked about why he was so competitive. Dahu Zhou thinks these are related to his "unique" and "difficult" experiences. Dahu Zhou, male, 1952, from Wenzhou. His father is an "old revolution". Before his father was beaten to the right and his mother was sent to the rural post office, Dahu Zhou's childhood and adolescent life were full of warmth and sunshine. After the family changes, Dahu Zhou's life and studies suddenly became difficult. After graduating from junior high school, Dahu Zhou jumped the queue in Wenzhou countryside. "Life in the country is impossible to maintain," Dahu Zhou said. 1969, 17-year-old Dahu Zhou followed several Wenzhou countrymen and began to go out to make a living. "I first came to the suburbs of Xi as a sheet metal alloy worker. At that time, I didn't have a national food stamp, so eating was a big problem. I have eaten persimmons for a month. Unexpectedly, the captain of our contractor team was soon arrested and shot in Wenzhou on charges of being a black contractor. I also stayed in Xi' an for a month. " Shortly after his arrest in Wenzhou, Dahu Zhou began to wander in Jiangxi, Anhui, Hubei and other places to make a living. From 65438 to 0976, 25-year-old Dahu Zhou worked in Wenzhou Post Office instead of his mother, ending his wandering life. Start carrying a package every day. "It may be because of my previous wandering experience that I pay special attention to this job." Looking back at that time, Dahu Zhou said that the requirement he set for himself was "to carry the parcel, I have to carry it much more than others and do it better than others." Lighters once brought him back from the dead and finally stood the test of the market. Dahu Zhou is a latecomer of Wenzhou lighter production. As early as around 1985, some people in Wenzhou began to produce lighters. He entered this industry because he had to. 199 1 year, Dahu Zhou's wife's Wenzhou soda factory went bankrupt, and she got a resettlement fee of 5,000 yuan. "I find it more convenient to make a lighter. This is mainly because there were many parts manufacturers of Wenzhou lighters at that time. We can produce lighters with a small amount of money. " Relying on this resettlement fee, Dahu Zhou hired three to five workers and vacated a workshop in his 40-square-meter home. After work, Dahu Zhou sells for his wife and finds that the lighter market is profitable. So, a year later, he simply resigned. 1992, Dahu Zhou rented a simple workshop of more than 200 square meters, recruited more than 100 workers and started his own business. Not long after he entered this industry, Wenzhou lighter market went into a crazy state. 1993 in the first half of the year, Wenzhou rapidly developed from the initial/kloc-0 ~ 200 lighter manufacturers to 3,000. "Wenzhou lighters as long as 10 yuan, Japanese and Korean lighters from 300 yuan to 500 yuan. The price difference is too big. Wenzhou is full of foreigners who come to buy lighters. It's hard to believe that even if the box you give foreigners is a stone, foreigners will take it away. " In such a hot market, Dahu Zhou is on the verge of bankruptcy. The reason is that in such a crazy market, many lighter manufacturers in Wenzhou hold the idea of "making a quick profit" and produce inferior lighters. Dahu Zhou refused to cheat customers and insisted on product quality. As a result, the upstream suppliers refused to supply Dahu Zhou, and more than 65,438+000 workers ran away except a few backbones. "At that time, according to my quality standards, workers could only make 150 lighters a day at most, while those manufacturers who produced inferior lighters could make 500. Workers' wages are calculated on a piece-by-piece basis, so working here is not attractive because of the low salary. At that time, the profit of making a lighter was about 65438+ money in 0 yuan. Even if you don't earn a penny, you can't get a high salary. This is also the case with suppliers. "The factory was caught in the dilemma of production suspension, and Dahu Zhou was very depressed. Within a week, his motorcycle had three car accidents. " I was driving at the post office and nothing happened. There have been three car accidents in succession. It can be seen that the pressure at that time was really great. "With the departure of skilled workers, Dahu Zhou decided to recruit a new group of ordinary workers and train them." 1993 lost a lot in the first half of the year, and the profits of the first two years were posted. "Market rules have finally played a role. 1993 In the second half of the year, foreign businessmen fed up with inferior products began to look to Dahu Zhou. Orders from Dahu Zhou suddenly increased, and the production capacity of more than 5,000 yuan a day can take orders of 50,000 to 60,000 yuan. The original 3,000 lighter manufacturers, like the autumn wind sweeping away leaves, closed down by 90%. Although the lighters in Wenzhou are invincible in the world today, they have been repeatedly blocked in recent years, such as the CR bill and the EU anti-dumping bill. " Wenzhou's lighters are so competitive that they are always blocked by the rest of the world. In addition to actively responding to the lawsuit, we should also find ways to improve the quality and popularity of products and change the current unfavorable situation. "Dahu Zhou firmly believes that as long as he has perseverance and endurance, he will surely win.