Why is concentration the value link of success?

World-renowned enterprises can become bigger and stronger because they can focus on their core business and employees can focus on their work goals.

According to a statistical data, 80% of ordinary small and medium-sized enterprises closed down within five years of starting a business. The main reason is that they don't focus on their core business.

If these enterprises can focus on their core business, improve their core competitiveness, and make use of the scale benefits of their professional advantages, I believe this survey data will be rewritten.

With the great changes in the business environment, the goal of enterprises has shifted from unilaterally pursuing external scale expansion to cultivating internal core competitiveness. Focus on those enterprises that stand out in the depressed economic situation and are slack, and you will find out what makes an enterprise slack in the market. The answer is: insufficient concentration; What keeps other enterprises growing at a high speed despite the tight market demand? What makes them maintain a clear advantage in the fierce market competition? The answer is: concentration.

While global telecom companies are shrinking, Qualcomm's share price has risen by nearly 3000%. Qualcomm's success today comes from its decision to focus more on its core business-Qualcomm decisively sold all its manufacturing departments and factories, while focusing on the development of intellectual property, licensing and chip business. Nevertheless, Qualcomm thought he was not focused enough. He separated the chip division and reorganized a company.

Let's take a look at another amazing miracle created by software company BEA-it has maintained rapid growth for 23 consecutive quarters, and its sales exceeded the $654.38 billion mark in just six years, which is the shortest time for the company to achieve this goal in history. The key to BEA's good performance is concentration.

Since the establishment of the company, Bank of East Asia has been insisting on developing the basic software and application software of enterprise hardware platform. While many software companies are making great strides in other fields, BEA is more focused on developing this field. In the end, the Bank of East Asia gained an unparalleled competitive advantage in this field.

The reason why Epson can become a leading manufacturer in the digital field is inseparable from its focus on its core business. In fact, Epson has set foot in personal computers, computer storage products and many other fields, but unfortunately, these businesses have not brought profits to Epson, and the company has repeatedly fallen into a loss situation. Later, Epson decisively canceled the storage product business and outsourced the production of personal computers. The company focused on the production of printers. Now the development of Epson proves the wisdom of choice at that time.

Many well-known enterprises, such as Qualcomm, BEA, Epson, etc., have achieved rapid development, completely unaffected by the harsh market environment, precisely because they have been devoting their energies to a very specific business field and trying to do it well.

It is concentration that enables many well-known enterprises to continuously consolidate their core competitiveness, accurately grasp the market in a harsh market environment, and always maintain an enviable development speed; It is to focus on the innovative ability of these enterprises to continuously improve, leaving their peers far behind; It is this focus that makes these enterprises constantly optimize their own structures and create business legends that overshadow many large enterprises with more effective operating models.

Among the top 10 companies in the US 500, only General Electric Company (CE) is a diversified enterprise group, and most multinational enterprises have distinct main businesses. Once upon a time, many enterprises thought that diversification could effectively avoid market risks, but we would like to say to these enterprises that blindly expanded and unilaterally believed in diversification: "There are far more enterprises that died than those that starved to death."

Have you noticed that although some enterprises that focus on their core business still shine brilliantly during the economic downturn, other once expanding enterprises are on the verge of bankruptcy because they can't focus on their core business?

For example, Hyundai and Daewoo in South Korea once became the development model of enterprise diversification, but today, the scenery is no longer there. China's "Giant" and "Spring Capital" were once prominent, but due to blind entry into many fields and scattered core business, the competitiveness of enterprises slackened and eventually disappeared from our vision.

Renault Motor Company is also an example. The company has diversified operations and many business departments. However, due to the dispersion of strength and resources, the company's core business has been affected, resulting in operational difficulties and losses for several consecutive years. Later, the company gradually transferred the departments that had nothing to do with the main automobile industry or had little to do with it, and only focused on automobile management. After such structural adjustment, Renault began to develop steadily.

In today's market environment, the market is constantly subdivided and the technology is constantly innovating. No one can occupy 65,438+000% market share in a certain field, and few enterprises can guarantee that it is outstanding in different industries. Only by focusing on their core competitiveness and constantly innovating in the fields they are good at can enterprises maintain their advantages in the ever-changing market.

For every enterprise, focus can lead and focus can succeed.

For every employee, focus can be pragmatic and focus can be innovative.

In the workplace, we often see such a phenomenon: some young people always complain that their positions are low and their abilities are not brought into play. So, they jumped from this company to that company. After several years, I got into the bad habit of not focusing on my work and always looking at another mountain.

There are also some young people who always work hard and get a low salary after entering a company. But one day, they suddenly rose to a very high position like wizards who can cast spells, and their salaries were doubled or even dozens of times.

These young people are similar in quality and ability. What makes them so different? The answer is: concentration. Only when employees have a strong enterprising spirit in their work and work hard can they create a brilliant career path for themselves.

In fact, don't complain that the company didn't give you a chance. As long as you always focus on the goal of work rather than other trivial matters and do it with your heart, you will find opportunities to achieve Excellence everywhere.

Concentration is the value bond between employees and enterprises. Dedicated employees regard themselves as the owners of the enterprise, always consider the interests of the enterprise and constantly promote the development of the enterprise; Enterprises provide great development space and opportunities for dedicated members of organizations, and employees continue to develop with the development of enterprises. The fates of enterprises and employees are closely linked and complement each other.

Perhaps it can be said that for enterprise employers, in order to make their enterprises better and create wealth continuously, they must "favor" the members of the organization who focus on their jobs; If the members of the organization want to make their careers bright, they should focus on the work objectives of the enterprise and do every basic work with heart.

Wu Shihong is a woman with great dedication and personality. Because of this personality, she went from a small nurse in a small hospital to the enterprise, and became the general manager of sales in China of IBM, the general manager of China of Microsoft, and later became the president of TCL Information Industry Group. Everyone admired her story.

Wu Shihong taught himself English when he was a junior college student. One year before graduation, she saw the recruitment of IBM in the newspaper, so she was going to apply for the company through a foreign company service company. Before, foreign service companies recommended many people to IBM, but none of them were hired. Wu Shihong was lucky to be chosen, so he started an office job at IBM.

After joining IBM China, Wu Shihong was not lucky enough to become the general manager of sales, but Wu Shihong was able to work wholeheartedly and persistently. After many twists and turns, he finally took the computer qualification examination and got the opportunity of training. After returning from training in Hongkong, Wu Shihong became a salesman of the company.

Five years later, Wu Shihong became the general manager of IBM South China Branch. Because of his outstanding achievements, he was called "South King" by his peers. 1977 General Manager of China Sales.

Looking at Wu Shihong's career development, we can see that her bright career prospects are inseparable from her high professionalism. When she first joined IBM, all she did was chores, trivial and hard work, and she was often pushed out by other colleagues, but Wu Shihong always tried her best without complaining.

As a result, those with bachelor's and master's degrees were defeated by Wu Shihong, who had ordinary conditions in all aspects. For such talents, IBM enterprises have also made the biggest response, sending them to Hong Kong for training and promotion.

If you want to achieve something in the workplace, you should always concentrate on your work and don't give up easily because of the temptation from outside. If you can do this, the enterprise will never let you stand in the shadow again.

There is a story that a businessman needs a little assistant. He posted a unique advertisement on the window of his shop: "Recruitment: A man who can control himself. 4 dollars a week, and the right person can get 6 dollars. " The word "self-restraint" has aroused discussion and seems a bit unusual. This has aroused the thinking of boys and parents. Naturally attracted many job seekers.

Every job seeker must pass a special exam.

"Can you read? Children. "

"Yes, sir."

"Can you read this paragraph?" The businessman put a newspaper in front of the young man.

"Yes, sir."

"Very well, come with me." The businessman took the young man to his private office and closed the door. The businessman sent a newspaper to the young man with the promise of the applicant printed on it, but he kept looking at the paragraphs in the newspaper.

At the beginning of reading, six cute puppies came in and the puppies ran to the boy's feet. The young man couldn't resist the temptation to see this beautiful puppy. When his eyes left the newspaper, the young man forgot his role and read it wrong. Of course, he missed the opportunity.

In this way, the businessman sent 70 boys away. Finally, a young man read it in one breath without being tempted. The businessman is very happy. There is such a dialogue between them.

The businessman asked, "didn't you notice the puppy at your feet when you were reading?"

The young man replied, "Yes, sir."

"I suppose you know them?"

"Yes, sir."

"Well, why don't you look at them?"

"Because you let me finish reading the newspaper in one breath, I won't give up reading easily."

"Are you going to keep your promise?"

"Actually, I always try to do that, sir."

The businessman was walking in his office when he suddenly said happily, "You are the one I am looking for. Come at seven tomorrow morning, and your weekly salary is six dollars. I believe you have a bright future. "

The young man did make great progress as the businessman said. With the help of this young man, the businessman's business is getting bigger and bigger, and more and more shops are opened. The young man is no longer a waiter, but a general manager who manages hundreds of waiters except businessmen. But the businessman became the chairman and gave the general manager a lot of shares, and they all made great progress together.