Sample Entrepreneurship Plan for College Students 2000

College students’ entrepreneurship is attracting more and more attention. To start a business, you must first write a plan. The following is compiled for everyone: Sample Entrepreneurship Plan for College Students 2000, welcome to read, for more content, please continue to pay attention to Entrepreneurship Plan Sample for College Students 2000

Project name: "Classmates" mobile app

Submission date: 20xx.x.xx

Abstract

With the development of mobile terminals such as mobile phones and tablet computers, most College students all have mobile phones and other terminals, and many of them own smartphones. App development is a good project for starting a business. In the daily life of college students, the most important thing is listening to lectures. This product is designed based on the huge change in the teaching methods of college students compared to middle and high schools: teachers for middle and high school courses are fixed, and students do not have to get used to the changes in course content every semester and familiarize themselves with the requirements of each course. But in college, every semester even Classes are different in each season. Some majors have many and complicated major courses and do not have a lot of free time to manage other courses, so they get poor results. The function of this software is to divide communication spaces for students taking the same course, and provide various types of services such as special areas for uploading and downloading materials, and recommendations for relevant course content.

The market is very huge, and wherever there are universities, there are target groups for our products. Moreover, many universities now implement multi-faceted training plans with a variety of courses, and they need our app product to manage their own subjects.

Project Overview

Project name: "Classmates" mobile sharing software

Startup time: 20xx.3.11

Main products /Service: Mobile app

Current progress: Product research and development stage

1. Main business: app development, release and solicitation of advertisers.

2. Profit model: Based on the long-term consumption values ??of Chinese consumers, the product marketing strategy is positioned to adopt a free operation model. After gaining a larger audience, it will recruit advertisers targeting college student audiences. Advertising and charging advertising operating fees. A certain amount of funds are needed in the early stage for development and product promotion. After the product is officially put into operation, regular maintenance and advertising of advertisers need to be considered.

3. Development strategy and business goals for the next three years: In the early stage, we will mainly invest in development. It is planned to reach 30% of the market share of the same type of software within two years. In the third year, we will start to consider profits:

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2. Selection and requirements of R&D team members

1. Staffing and division of labor: It is planned to select a development team of about 10 people, with the division of labor as follows:

5 people Product developers (one of the managers), 2 product planners and managers, 2 product promoters and advertising recruiters, and 1 general manager.

2. Employee reward system: It is planned to adopt an incentive management plan. The five developers will enjoy a basic salary during the development period and a bonus after the development is completed. Product planners, managers and product promoters will determine the bonus based on the market share of the product and the popularity of the app (the main assessment method is based on the number of app downloads).

Three Research and Development

1 Technical feasibility and maturity analysis of the project

Currently there is no such product on the market, but there is a similar class schedule app . Through a survey of similar class schedule apps, we found that this type of software is generally popular among college students and has many users. However, the timetable software only provides a simple dialogue between the timetable and the students who choose the course, and does not distinguish the year of the course. Often students of several ages are mixed together, and it is not possible for students in the same class to communicate with each other. , so the feasibility is better.

2 Discussion of the technological innovation of the project

(1) Basic principles and key technical contents

This software is developed based on the Apple ios system and is suitable for all Apple users , the technical requirements are not high, it is just simple code writing and combination, and general computer professionals can write it after learning the code.

(2)Technical innovation: This app is a practical software with a wide audience. The broad audience can easily learn to use the software, which is hassle-free and convenient to use.

3 Follow-up R&D plan: If you get better returns on Apple’s software platform and accumulate a certain amount of capital, consider software transplantation to other operating systems such as Android and Symbian (must be based on good returns).

4 R&D investment: The annual investment in R&D expenses exceeds 20% of profits. Used for product improvement, employee welfare and technology research and development. 5. Technology confidentiality and incentives: Key technologies are mastered by senior management and the R&D team, and high salaries are provided.

IV. Industry and Market

1 Industry status: Since there are currently no relevant products in the project, there are certain risks and development difficulties, and it requires a large investment of time, technology and capital. But the app has great prospects.

2 Market prospects and forecasts: No related products have been released, the market is blank, and the prospects are broad. If there are no related industries to support it, it will drive the development of other industries.

3 Target market: Mainly students from various universities as the main target market.

4 Main competitors: There is currently no related app, but there is software similar to the course form app. I believe that this type of software will appear soon, and competitors will soon appear.

5 Market barriers: Mainly related to the development of promotion work and the acceptance of the majority of university audiences. 6 SWOT analysis: Since there is no relevant app yet, the main problem is the impact of imitation software after the product comes out.

7 Sales forecast: It is expected that the first two years will not be profitable as the company will focus on promotion and product R&D upgrades. Normal profits started in the third year.

Five Marketing Strategies

1 Price Strategy: Adopt a free operating model.

2 Marketing strategy: After publishing on the appstore, in the early stage of sales, we mainly actively seek customers through online promotions such as Weibo. After the brand advantage is formed, consider using TV advertising marketing and other methods. When the company becomes stronger, it will increase advertising investment and expand its customer base.

3 Incentive mechanism: In the initial stage of the company, a 5% purified reward model was adopted for salesmen to promote their enthusiasm for sales. After the company stabilizes its income, it adopts a sales competition reward system and divides different bonus levels according to its sales performance.

6 Product Production

1 Product Production: This product is a software application product, using the production method of a group studio.

2. Production staffing and management: It is planned to select a development team of about 10 people. The division of labor is as follows: 5 product developers (including one manager), 2 product planners and managers, 2 Product promoters and advertising recruiters, as well as a general manager. Sample Entrepreneurship Plan for College Students 2000

1. Industry analysis. You need to have a certain understanding of this industry. Don't just look at the surface and think about what to do, or think that you can do it when you see friends or others doing well. Some things cannot be copied (some stores are very popular, do you have its location? Some stores are very popular, can you do it with their management level? Some stores have a very high return rate, can you know its quality? Can you do it? Some stores are very profitable. Do you know how many ups and downs they have experienced?), "Men are afraid of entering the wrong industry, and women are afraid of marrying the wrong man." This is the truth. When you have clearly analyzed the basic trends and market conditions of this industry, then prepare for the next step.

2. Analyze yourself. As the saying goes: Know yourself and the enemy, and you will be victorious in every battle! It is not that simple to say it here.

1. First of all, you must analyze your personal management capabilities, operational abilities, personality and mentality to see if you are suitable to be a store owner. This is very important!

2. Secondly, evaluate your immediate environment: first, the degree of support from your family; second, financial ability (see how much investment you can make, and whether it will affect other existing businesses or industries. Do not Only when you are left with a milk tea shop can you realize that milk tea cannot be eaten as food);

　3. It is risk resistance.

4. The last step is to position the business strategy, that is, how to develop this store after you open it (many people are very blind at this point and like to make unrealistic dreams).

3. Analyze the industry situation in the place where you want to open a store (that is, understand your future enemies or strategic partners). This is knowing the enemy. The situation must be explained with actual data. This requires a certain amount of time, energy and financial resources. I hope that friends who want to open a store will not skip this work.

4. Prepare the basic conditions for opening a store.

1. Do you know the technical aspects?

2. Can the equipment be purchased?

3. Can the raw materials be purchased and supply and demand can be facilitated in the long term? < /p>

4. Should you join a franchise or create your own brand?

5. Find a shop. When looking for a shop, you need to look at the current shop situation and make an estimate of future development based on your own investment capacity and competitiveness. It is necessary to evaluate the consumption level of shops. It is not suitable to invest heavily in places with low consumption; similarly, it is not suitable to invest low in places with high consumption. Also, are there any competitors nearby or nearby? What is the price and quality? If the shop you are looking for has no competition now, is it possible that there will be competitors in the future? Especially investors who are short of funds should be aware of this. There is a piece of data in the profit-loss calculation that applies to shops: shop rent should not exceed 15% of the average minimum turnover.

6. After finding the store, you can determine the product menu. Position the store's product menu based on the store's consumption level, consumption habits and consumer culture. After determining the menu, you can also plan and design promotional materials.

7. Store decoration. This is also based on your investment amount, consumption level and product mix to carry out decoration design and decoration. The decoration style should be generally in line with consumption capacity, and appear comfortable, hygienic, simple and generous. Pay special attention to the flow design of the bar. The program should be designed according to product needs and equipment configuration. While the operation is smooth, the space required for product advancement and equipment addition should be considered as much as possible. This also includes the layout of water and electricity and the requirements for water and electricity (I met a shop owner who always said he could jump the line. I went to take a look and hehe, the total equipment of 10KW only supplied 3KW of electricity. It would be weird if it didn't jump). .

8. Talent recruitment. Many people are very happy when they first become a boss (ha, finally become a boss!), so be clear-headed and don’t be careless in recruiting people. You would rather hire someone who is stupid than someone who is too smart, because someone who is too smart will easily turn against you. Position the number of personnel according to the possible workload of the store, and use as few relatives as possible. This involves human resources issues, so I won’t go into details here.

9. Equipment for making money. This is also purchased according to the product menu. Good and high-quality equipment can produce more high-quality products and improve speed and efficiency. Even my current store will be unable to produce more and better products due to equipment issues. I have met many people who asked how much it costs to open a milk tea shop. When I said 10,000 to 100,000, the other person said: You don’t understand. All I can say is that I don't understand. The store equipment must be compatible with the store's water, electricity and water supplies. Especially if the store is in a small pedestrian area, consider finding another kitchen to coordinate the equipment. The configuration of wealth-generating equipment should basically be synchronized with the store decoration.

10. When the decoration is in progress, raw materials can be imported (all equipment should be in place by then). When all the raw materials are in place and decoration is completed, personnel recruitment is basically in place, and product debugging and operation training can be carried out. Operations and technology are two different things. The general operation is fool-proof, that is, the product assembly has become a semi-finished product. The technology is the preliminary brewing work of semi-finished products. Technology is mainly controlled by the boss or his cronies. If you are a franchisee, you will also implement this step in the same way. I remember that when a certain milk tea brand in Taiwan was negotiating for franchise instructions, it was clearly specified that the boss must bring a close relative or a couple together. This is why.

11. After the product is debugged, it can be put into trial operation, which is divided into internal trial operation and external trial operation. Trial operation can divide employees' labor and become proficient in procedures, improving speed and efficiency. At the same time, make preparations for opening.

12. Auspicious opening and publicity. (Many people know this, so I won’t go into details.)

The next step is: "careful" management

Let’s talk about milk tea technology

Here, I want to Let’s talk about what is the real milk tea technology. According to what I have learned, the current milk tea technology has begun to be divided into many schools, which is complicated and chaotic.

Since milk tea was introduced to the mainland from Taiwan, many different ways of making milk tea have been developed. Now the seasoning technology of milk tea in Guangzhou, where I am located, has been combined with the bartending process requirements, and I am also focusing on improving this aspect. Because being able to apply bartending technology to drinks (especially milk tea) is a qualitative leap and an artistic enjoyment. If someone told me that drinking one-yuan milk tea from a street stall is an artistic enjoyment, I believe that stall owner would soon leave at a loss.

To learn milk tea techniques, the first thing is to learn to taste all kinds of milk tea.

To understand the real so-called milk tea, first break down its main formula ingredients. Its main ingredients are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearl). Don’t underestimate every unit element here. Take water as an example. The taste of milk tea made with different water is very different! Are you using tap water? Or mineral water? Or mountain spring water? Sea water? Filtered water (one filter ?Two-pass filtration? Three-pass, five-pass, eight-pass filtration?)? The same goes for ice, and the ice-making process will also seriously affect the quality of each cup of milk tea. When you have a thorough understanding of the raw materials required for these ingredients, and understand the principles and changes and applications, then you have truly begun to understand the milk tea technology. To have a deeper understanding is to know the basic ingredients and characteristics of raw materials from a large number of manufacturers (haha, is it difficult? Manufacturers, please don’t hit me, this is a fact, right?). Nowadays, the manufacturers or franchise companies that are popular online teach you how to cook and mix milk tea, but they will not tell you this. I'm dizzy! Is that technology? When you break it down and look at the milk tea ingredient list, you will find that the milk tea technology you learned is worthless. According to the requirements of bartending technology, to make a delicious cup of milk tea, you must basically understand the following points:

　1. Learn to taste milk tea;

2. Raw material ingredient formula; < /p>

3. Seasoning amount and time;

4. Equipment application and seasoning heat;

5. Seasoning techniques;"

6. Preservation of milk tea;

7. Packaging requirements of milk tea;

8. Changes in milk tea (including sample changes and qualitative changes, such as latte art.). Sample 2000

1. Summary of the plan

This business plan is about the plan of opening a fruit shop in Torch Vocational College. Its main business is to sell daily fresh fruits. The plan of the fruit shop. . Its main business is to sell daily fresh fruits. The target market is college students. The price difference is its main source of profit. The store first adopts a joint venture between classmates. business method. But it has its own brand trademark and value concept. When the funds and other conditions are mature, a company will be established and a chain operation will be implemented. method. The overall strategic goal is: "Based on the school, establishing the brand, and working step by step, expanding the reputation and moving towards success." Expanding the reputation and moving towards success.

2. Market Analysis

1. Feasibility Analysis

Fruit, a mass consumer product, has gradually transformed into a daily necessity. Fruit, a mass consumer product, has become a daily necessity. Gradually transformed into daily necessities, it is an important part of mass consumption. an important part of mass consumption. With the continuous development of our school, the number of students enrolled in our school has also reached a certain scale. It is said that with the development, the number of students enrolled in our school has also reached a certain scale, about 6,000 people. Such a large campus will inevitably bring a huge number of people. There are probably many people who have needs and needs. According to my survey, many students have the habit of eating fruits at home. They also have the desire to do this at school. However, they also have the desire to eat fruit at school. However, it is too troublesome to go out to buy it. I find it too troublesome to buy in person. Besides, now people are paying more and more attention to their health. They often buy some fruits to supplement their nutrition. Especially when they are healthy, they often buy some fruits to supplement their nutrition. It's girls, some people can eat it. Fruit shop, some girls can eat it as a meal.

A fruit shop can be opened with a very small investment, so in theory, the basic conditions for opening a fruit shop are already met.

2. Product Analysis

Fruit, this mass consumer product has gradually transformed into a daily necessity. Fruit, this mass consumer product has gradually transformed into a daily necessity, and is an important part of mass consumption. components. It is an important part of mass consumption.

3. Competition analysis

At present, the market for on-campus fruits is basically blank. Although there is a small store that sells some fruits, it is not available. There is no scale and no desire for development. There are some fruits sold in small stores but they are not of scale. There is no desire for development and there is no competitiveness at all. Not competitive at all.

4. Macro-environment analysis

The opening of a fruit shop on campus will greatly facilitate the purchase of fruits by students and the consumption of fruits by some busy teachers. According to the survey, in the food consumption structure, as the proportion of staple food consumption slowly declines, the proportion of non-staple food consumption is also gradually increasing. This trend can be evidenced by the change in the proportion of fruit in the entire urban and rural market trade and the change in the proportion of fruit consumption expenditure in residents' food consumption. Fruit, a mass consumer product, has gradually transformed into a daily necessity and is an important part of mass consumption. The macro environment is conducive to the opening of on-campus fruit shops.

3. SWOT analysis of opening a fruit shop in the University of Technology

Strengths

Since the entrepreneur himself is a college student, he is close to the university. , so close to the university, clearly understand the psychological needs of college students, and easily find the psychological appeal points of college students. This is the most important advantage; the rationale appeal point. This is the most important advantage; it is close to the dormitory, and it is convenient and fast to buy. It is close to the dormitory and it is convenient and fast to buy. The demand market is huge. There are discounts in the school's stores. There are discounts in the schools' stores, so there are certain advantages in terms of cost. Door-to-door delivery services are available. There are schools. With the support of classmates and high-quality customer service, we have our own unique fruit business philosophy

1. Advantages

Our store’s characteristics

Fruit flowers are the most creative ones at present. A fruit gift. It integrates floral design inspiration, uses fresh fruits as raw materials, and arranges them in an orderly manner with various themed bases to create pleasing "fruit flowers" in various themed flower shapes. ?In addition to the surprising appearance of fruit flowers, good fruit flowers use top-quality fresh fruits from the best producing areas in the world, leaving people with the most unforgettable fresh fruit experience. And any kind of fruit flowers can be paired with chocolate, which is rich and delicious. The perfect combination with fresh fruits will give people a whole new feeling. Fresh and delicious, healthy and fashionable, it is the best choice to reflect your taste or convey your feelings to the other party

2. Weaknesses

College students lack entrepreneurial social experience; college students lack entrepreneurial social experience and start-up capital. Shortage; shortage of entrepreneurial funds. The development speed is slow and the market is easy to be seized. The development speed is slow and the market is easy to be seized. There are already two fruit shops on campus

　3. Opportunities

Campus There are no companies involved in the stores that specialize in selling fruits on campus, and there are no companies involved in the stores that specialize in selling fruits on campus. It is still a blank market, which is the largest and most beneficial opportunity; a blank market, which is the largest and most beneficial opportunity; because The cost of opening a fruit store is low and the hardware requirements are low. Since the cost of opening a fruit store is low and the hardware requirements are low, it is easy to enter the market and the market is difficult to establish, so this also gives us a great opportunity to try.

4. Threats

The competition is fierce. If the profit situation is good, it is easy to be imitated. The competition is fierce. If the profit situation is good, it is easy to be imitated. Moreover, this fruit store It is a small-scale personal business, and this fruit shop is a small-scale personal business. Due to financial constraints, it cannot occupy all the markets in a short time. Due to restrictions, it cannot occupy all the markets in a short time, so it is likely to be followed by later followers. Or imitators will eat up most of the market, and later followers or imitators will eat up most of the market. This is the biggest and most serious threat.

IV. Marketing Strategy

Target market: Target market: College students, teachers, and surrounding hotels; Price: Adopt penetration pricing strategy to attract customers at low prices. Quickly occupy the price-leading market; product positioning: product positioning: popular, economical, and convenient services.

Sales: Promotion of fruits: In conjunction with the Health Day, we will cooperate with the sales associations of some schools to carry out some health promotion and consultation within the school. Promote knowledge about the health benefits of fruits. Frequent advertising: Advertising: Establish the concept of integrated marketing communication and brand concept from the beginning. Through brand communication, the brand has a spirit that is recognized and pursued by college students. Free and unrestrained, free and easy personality, healthy and confident are the spirits that the fruit shop should promote. Put forward a slogan: Put forward a slogan: 100% healthy, life will be wonderful.

Design a logo: Orchard

Create a brand: Create a brand: "Orchard 168" Form a spirit: Form a spirit: We pursue freedom and unrestrained personality, we Healthy sunshine, happiness and unrestrained; we fly, fly together, fly freely, we pursue a life of freedom and health.

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