New Year’s goods grabbing activity plan

Sample New Year Goods Grabbing Activity Plan

In order to ensure that the activity goes smoothly, it is often necessary to formulate an activity plan in advance according to the specific situation. The activity plan is a written plan for the specific activities to be carried out. So how to formulate a scientific activity plan? The following is a sample of the New Year goods grabbing activity plan that I have carefully compiled. It is for reference only. I hope it can help everyone.

New Year's goods grabbing activity plan 1

1. Activity theme

This activity mainly relies on the official platform hosted by "Northern Fujian Daily", "Etian Media" professional plan. Combining the advantages of the online service platform of "Dawuyi E-commerce" and the network popularity of "Northern Fujian Interactive Forum". ***Together we create an online and offline event with the theme of "New Year's goods delivered to your home at the touch of a finger". The activities mainly focus on on-site physical exhibitions and online product purchases.

Slogan: The most powerful e-commerce platform under the Northern Fujian Daily

2. Activity goals

1. Mainly promote the "xx shopping" website, Implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on the spot)

4. On-site incentives will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving a bookmark-like operation card, and on-site staff carefully guiding the operation)

5. Use this event to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. Deposit card processing at Rural Commercial Bank.

3. Objects of the event

Various New Year consumer groups in Nanping;

Credit depositors of Rural Commercial Bank, new and old netizens of the Northern Fujian Interactive Forum; various products in Nanping Dealer;

4. Event time:

February 7th to 8th, 20xx.

5. Activity location:

Nanping Sports Park Plaza

6. Activity content

Exhibition area setting:

1. Display of new year merchandise and peripheral products;

Set aside a product display area during the event to display peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce purchasing experience: Set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going. Guide consumers to register and purchase, and register merchants who need to join. Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. 1 to 2 Rural Commercial Bank staff can be set up on-site to apply for credit cards on-site (or set up a Rural Commercial Bank area) 3. Those who register on-site or scan WeChat to follow can receive New Year gifts from e-commerce ( It is recommended to send a couplet set with the e-commerce logo printed on it)

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if the merchant introduces other merchants to join, they can enjoy xx advertising time, etc.) 5. For new and old users of the Northern Fujian Interactive Forum, certain discounts can be given to activities on the day, and can be used for the following activities. An upcoming "Netizen Festival" will gather popularity in advance.

7. Promotion of the event

(1) Promotion time

1. The week before the event starts from February 1st to February 8th, 20**

(2) Publicity methods;

1. Northern Fujian Daily

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interactive forum (other online platforms)

4. Leaflet (print the content on the leaflet)

5. Nanping TV station at 9:30 tonight.

(3) Promotional content:

1. Time, location, contact information and activity content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. One 3*6 advertising tent

2. There are 2 computers in the exhibition area (the more the better within the capacity). Network cable, three power interfaces.

3. 2 on-site tables, 10 chairs and tablecloths.

4. x exhibition stand promotional posters, background spray painting, on-site banners.

Additional conditions: Staff should wear uniforms (if possible, they can wear uniform badges or trademarks). Taking into account the continuation of night activities, lighting (ordinary lighting or artistic lighting) should be equipped with e-commerce video promotions, voice promotions and audio, ( Need to be produced in advance) Live clown performance (more powerful to attract people)

9. On-site material details

10. Activity process

Work arrangement:

1. On-site flyer sales

2. Front desk information answer staff

3. Online operators

4. Signing of intention to join merchants Plan 2 for grabbing new year’s goods

1. Purpose of the activity

The Spring Festival is the most lively and solemn festival among my country’s traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and joy while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product enterprises, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods to the city", and encourage township and village e-commerce service stations and points to play their role, Accelerate the transformation of local business marketing models and lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, so that people can truly experience the impact of the Internet economy, and merchants can truly feel that the era of e-commerce has arrived. , now it is not a question of whether to do it or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

3. Event organization and requirements

1. Hold a kick-off meeting:

It is initially scheduled to be held in New Time and Space on January 18 The e-commerce training center held the kick-off meeting of Zhuanglang's first e-commerce "Welcome the New Year and Send New Year's Goods" event.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. It is free within 1.5 kilometers in the same city and delivered at the best price according to domestic standards beyond 1.5 kilometers.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

4. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogans

1. To buy New Year’s goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods are brought to the city for living Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send your homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift vouchers: New Year's gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of charge. Free delivery within 1.5 kilometers, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivering New Year's goods: If Zhuang Lang borrows from other places or Zhuang Lang's friends from other places and places orders of more than 500 yuan through the platform, the platform or merchants can help them deliver New Year's goods to their homes. The freight will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the cultural "Three Going to the Countryside"

8. Event promotion

1. WeChat Moments: a. The New World Customer Service Department is responsible for the promotion of WeChat Moments; b. Public accounts Marketing and promotion; c. Participating merchants (enterprises) actively participate

(Forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo)

2. Distribute leaflets: a. Part-time jobs can be recruited (the number of part-timers is about 6 people per day). Local push: Recruitment of part-time jobs is 65 yuan/day, and contact information should be left. 2 x display racks, 2 tables, and 1,000 small gifts. , starting from January 25th to January 31st ***6

3. Online promotion of life treasures; the production department is responsible for: a. Product beautification; b. Banner advertising production; c , Check and test the ordering process

4. Media advertising: County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

8. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon, starting from the date the plan is established, the design must be completed before January 22

Ministry of Commerce: a. From the date the plan is established; b. Collect the required products before January 20

< p> Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer Service Department: a. Statistics of daily orders; b. Count the number of registered users; c. Input event product portfolio

Vehicle usage: New Spacetime and related enterprises and merchants

9. Activity cost

Preliminary estimate requires 10 It is about 10,000 yuan, and the plan is to raise part of it from each merchant and support part from the county commerce bureau.

10. New Year’s goods:

Provided by merchants, registered

11. Social benefits

Our county has been identified for 15 years As a national comprehensive demonstration county for e-commerce to enter rural areas, offline experience stores have been built at county, township and village service outlets. However, the actual situation is that only a small number of outlets and individuals sell through national third-party platforms such as Taobao and Weidian. The social effects of county agricultural products or domestic brand products on county economic development, stimulating consumption and helping farmers increase their income are not very obvious, and the offline experience is like a tree without roots. In order to create an atmosphere for the development of e-commerce in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the online economy, accelerate the transformation of local business marketing models, promote the further development of e-commerce, and create a "Zhuanglang Model" suitable for the development of e-commerce in poor areas "Laying the foundation, and this year the country will also hold its first online "New Year's Festival", we can take advantage of this opportunity and follow the trend to hold a vigorous "New Year's Festival" within the region, so that the people can truly experience the impact of the Internet economy, and let Merchants can truly feel that the era of e-commerce has arrived. Now it is not a question of whether to do it or not, but how to do it better. Plan 3 for grabbing New Year goods

1. Promotion background

Around the Spring Festival holiday is the peak sales season for toys and other gift industries. It is also a prime time for all toy manufacturers to take action to seize the market. . In order to further increase sales, increase the promotion of the Pippi Bear brand, and build up the national brand of Pippi Bear, this event was specially planned.

2. Promotion purpose

1. Use this golden opportunity to further increase product sales and increase the promotion of the Pippi Bear brand;

2. Through on-site promotion activities, expand the popularity of Pippi Bear series products, build a national brand, and create a world-famous toy brand;

3. Effectively attack competitors, gain opportunities, and win the market;

< p> 4. Drive the sales of other products by promoting products;

5. Enhance dealers’ confidence in our products and fight the first battle to achieve our company’s sales target next year;

3. Promotion time

February 6th - February 15th

4. Promotional theme

Promotional theme: PPBear celebrates Christmas and welcomes the New Year Celebrate New Year's Day happily with Bile in your arms

Promotional slogan: Pippi Bear Brand Creates a World of Happy Pippi Bear

Pippi Bear Happy China will make you laugh more than Doudou Doudou

5. Promotional objects and scope

1. Promotional objects: consumers

2. Scope: major dealers across the country and major amusement parks in Shenzhen

6. Promotional methods

On-site publicity with big reward activities, New Year’s Day lottery (limited to playgrounds), “Pippi Bear Mobile People”, Pippi Bear teaches children to learn knowledge, and children learn about products Buy at half price, get 12% off products and gifts.

1. Promotional products

Product: Bilele’s original price is 298 yuan, promotional price: 228 yuan

Aidudu’s original price is 268 yuan, promotional price: 208 yuan< /p>

Xiaolebi’s original price is 188 yuan, promotional price: 138 yuan

Bianbianla’s original price is 88 yuan, promotional price: 68 yuan

Yellow No. 7, original price is 63.00 yuan, New Year’s Day special price : 38 yuan (limited to 10 per day)

Other products are 12% off during the promotion period, and the price will return to the original price after the promotion.

2. Gift form

All customers who purchase this promotional product can receive a free Pippi Bear exquisite Bilele small toy (random skin color, 5CM high), exquisite A Pippi Bear pictorial (except for the above special price).

3. On-site demonstration

Promotional products: Bilele, Aidudu, Xiaolebi, Yellow No. 7

Promotional locations: major dealers At the entrance and major amusement parks in Shenzhen

On-site layout requirements: multiple posters, more than one banner, products and gifts, use balloons, flowers, ribbons, etc. to beautify the scene and arouse the on-site promotional atmosphere. Products and gifts are piled separately Code and label the giveaways with the words "Giveaway" or "Giveaway Area" in a conspicuous manner.

Special site:

New Year Lucky Draw

Event time: January 1, 20xx, 8:00-18:00

Activity content: Lucky draw to welcome the New Year

Specific operations: Customers who have purchased Pippi Bear promotional products during the promotion period and all children present can participate in the draw and receive a "lucky draw" 1 coupon”.

This event has the following awards: 1. One special prize: one Bilele toy (worth 398 yuan plus free gifts) 2. Two first prizes: one Aidudu (worth 268 yuan plus small Gifts) 3. Four second prizes: a Little Lebi toy (worth 188 yuan plus gift) 4. 20 third prizes: a yellow No. 7 (worth 63 yuan) 5. 50 participation prizes: exquisite small gifts< /p>

Promotional tools: ①Publish this event on posters ②Instructions from promoters Broadcast publicity

7. Promotional cooperation

1. Products

< p> Each sales point is fully stocked based on monthly sales estimates, especially promotional products and special price products.

2. Material preparation

The marketing department will distribute slogan banners, promotional information lists and gifts to dealers 20 days ago; each dealer can prepare according to the new trends in the local market Add some new promotion methods, such as small gifts, but they must not conflict with the company's business philosophy. Promotional activities must be arranged before the promotion event comes.

3. Personnel division of labor and responsibilities

General commander of the event—Mr. Zhu

Person in charge of the event—Yang Shenghui

Writing of the plan , distribution, inspection - Marketing Department

Material distribution - Marketing Department

4. Training and selection of promotional personnel

Managers of each dealer and The business department manager shall do a good job in training promotional staff on products, content and methods of promotional activities. Requirements for promotional personnel: be childlike, wear Pippi Bear promotional clothing, clean and tidy clothes, wear a work ID card on the chest, wear a Pippi Bear hat, have a loud voice, clear articulation, natural movements, and be friendly and humorous when speaking.

5. Activity executor

Marketing manager and market leader of major dealers

8. Promotional target: (calculated based on monthly sales volume in the local market)

Regional products Shenzhen City South China (except Shenzhen) North China Region Northeast Region Northwest Region

Bibi Le

Aidudu

Xiaole Ratio

Yellow No. 7

Others

Total

9. Promotional expenses

Promotional clothing, hats, banners and pictorials Gifts, mobile people, sales promotion personnel, salaries, others

Quantity

Unit price

Total price

10. Activity requirements

Strictly follow the requirements of the "PPBear Brand Christmas and New Year's Day Promotion Plan".