High score: the first party logistics and the fifth party logistics in e-commerce

Delide logistics company, which is constantly moving towards glory

2005- 1 1-29 10:37:00

-Interview with Mr. Wang Xueli, Chairman of Delide Group.

In the early 1990s, the private economy was in full swing in the open areas along the southeast coast, but it was still a new thing in Bohai Bay. Tianjin Delide Group Co., Ltd. was born in such an environment, and now it has become a well-known private enterprise in Tianjin, the largest city in Bohai Bay. Tianjin Delide Group has demonstrated its outstanding innovation ability since its birth, and achieved sales revenue of over 100 million in that year. Ten years later, Delide's wealth has reached 65.438+0.83 billion yuan, becoming one of the leaders of Bohai Bay's private economy.

-Excerpt from Economic Daily

/kloc-in Beijing in October, beautiful flowers are fragrant and the red flag of victory is flying high; The autumn wind is bright, giving people a kind of warmth and leisure; The city is full of joy, giving people a kind of strength and pride. /kloc-On the morning of October, under the careful arrangement of Mr. Yun Mian, director of logistics operations of Delide, we finally had the honor to start an interview with Mr. Wang Xueli, the head of Delide, at China World Hotel.

I was very impressed when I first met Mr. Wang. He doesn't look like a big boss worth more than one billion yuan. He doesn't have that kind of arrogance that keeps people away. Some are just the affinity of ordinary people and the love of the elderly. He is even less like an entrepreneur in the general sense. He is quick-thinking, concise and logical. His courage, boldness of vision and mind make the listeners awe and the latter awe. Talking with him can inspire wisdom, just like bathing in the spring breeze.

Authoritative personages in economic circles commented that the ten-year development of "Delide" has become a model for private enterprises to accumulate in a down-to-earth manner, operate legally and serve the country by industry, and has gradually become a model for private logistics enterprises to become bigger and stronger. The phenomenon of "profit-taking" enterprises should be one of the development modes of private enterprises. Therefore, our reporter interviewed Mr. Dong Chang Wang Xueli of Delide Group on June 5th+10/October 6th+July 6th, 2005.

Reporter: Hello, Mr. Wang! First of all, thank you very much for accepting our interview in your busy schedule. In Tianjin and even the whole country, Delide Logistics has gained a good reputation. Some people call it Delide phenomenon. What is your secret to creating this phenomenon? At the same time, what is unique about your management?

Wang Xueli: Actually, I don't think I'm unique. There is only one insistence-insisting on only doing sunshine business and accumulating sunshine wealth. This is our business philosophy all the time: "Virtue is the basis of business, benefiting the country and developing the industry, and seeking survival by virtue", putting virtue first, operating by virtue, employing people by virtue, and being honest and trustworthy! This is one of the most important reasons why enterprises can develop by leaps and bounds. At the same time, I formulated a modern enterprise management system at the beginning of the establishment of the enterprise, and then implemented "food supplement management" for everyone at the senior management level. Employees work in the company as if they are working for themselves, so they work harder than me. Everyone has clear responsibilities and rights. Third, we set up a joint-stock enterprise from the beginning, which combined our respective advantages. That is, I put my capital into it and combine it with everyone's intangible assets, IT and team to form a joint-stock company for development. This foundation was laid from the beginning. With such a good foundation, such a good team, its support, very good ideas, and the initial layout, everyone can give play to their strengths and advantages for the development of * * *, that is, three heads are better than one.

Reporter: We attach great importance to people and put people first in business operations. Deli had to instill this idea at the beginning of the operation?

Wang Xueli: Yes! Because I think one of the keys to enterprise development is the combination of our own professional talents and comprehensive talents. My principle is not to interfere in their business. In other words, you can be completely independent and coordinate to solve problems. We can let the management team play its role freely.

Reporter: I trust you very much and can choose people without doubt. I have complete confidence in his ability.

Wang Xueli: Yes!

Reporter: The rapid development of an enterprise is inseparable from the participation of outstanding talents. Just now you also talked about the concept of "people-oriented" in the team. However, many private enterprises, especially some family-owned enterprises, are crony and arbitrarily managed. Some enterprises in Chinese mainland have serious defects in this respect. He always takes personal will as his management philosophy. What do you think of management? That is, what is Delide's way of employing people?

Wang Xueli: On the question of outstanding talents, I think family businesses can certainly consider outstanding talents in their families under the same conditions. But when the enterprise develops to a certain extent, family talents may not keep up with the demand of enterprise talents. At this time, it is necessary to enrich and develop this enterprise with social talents. At this time, our principle is that no matter you are a family talent or a social talent, as long as you are a comprehensive talent, a professional talent and a management talent, then we will hire you, no matter you are a relative or a social person, you are equal. Whoever has a big advantage will come in, be admitted on the basis of merit, and be able to go up and down. I am very satisfied with our team and have a good personal quality. For example, the enterprise is good or bad. It is possible that this company makes money and that company loses money. We should find out the cause of the loss. But in any case, you have to admit the reality that you lost money and didn't finish the task. Then you have to take responsibility for your intangible assets. You have to have a statement, and you have to be calm when you come down. Our people are mature, responsible and responsible in this respect, so our class is relatively perfect and has a very good foundation.

Reporter: I want to ask, have your children or relatives been employed in this team? More important position?

Wang Xueli: No, only my wife is the chairman of Tianjin Logistics Company, but she never cares about specific matters. She only attends the board meeting once or twice a year. Besides, all of us don't take part in the action, but if they have any difficulties, we will coordinate with them. I have never done anything like signing my name there for reimbursement.

Reporter: Is there anyone related to our family working in it?

Wang Xueli: No! None of them. In other words, if he has relatives and friends, he should be recruited by the personnel department, which meets our requirements, but does not meet our requirements, and adheres to the principle of using talents and loving talents.

Reporter: The modernization of China's logistics enterprises is still relatively low. As far as I know, the situation in Delide may be better?

Wang Xueli: Yes. At present, 70% or 80% of China's logistics industry is not a real logistics enterprise at all, but a transportation company or a warehousing enterprise.

Reporter: Speaking of the differences between logistics enterprises, I would like to ask to what extent is the logistics informatization in Delide now?

Wang Xueli: Our informatization level has been in line with international standards. It can't be said that it is ahead, but it can be said that it has been completely parallel and in line with international standards. If we can't connect, the top 500 companies, such as Coca-Cola and Nestle, can't connect with me. I can dock with him and get these orders, which means I have no problem docking with him.

Reporter: Not long ago, China International Logistics Center under China Logistics Industry Association also set up its own party branch. We know that Delide established his own party committee very early. How to treat strengthening party building work under the new situation? You are a native of party member. How long have you been party member?

Wang Xueli: I joined the Party in 1992. I am party member, and I think it is very important and strict for the Party committee to decide whether to join the Party or not, whether it is a state-owned enterprise or a private enterprise. You must be an activist, a person who can take the lead in managing yourself, who is politically reliable in ideological progress, and you can really do these things to qualify for party member. I think Delide Logistics is no exception, because if party member is better than the masses, it is non-negotiable and certain. If he can't meet this standard at this stage, he can't be counted as party member, and he has to be excluded. We are the first private enterprise in Tianjin to set up a party committee. 1 July 19981established a party committee. At the beginning of the founding of the Party Committee, there were many statements of this and that. At first, we didn't even let the sign hang, and we were fined for hanging the sign. Later, I found various departments to calm this matter down. In the past seven years, the group party organization has been developing continuously. At present, there are five branches under the Party Committee of the Group, which basically cover the decision-making positions and key technical positions of the Group. Every subsidiary has a party organization, and there is no gap in organizational construction. I am party member, so I know that as party member, I should take the lead in facing difficulties. I think I know, and so do other party member. Let me give you an example. 200 1 During the Spring Festival at the end of the year, we have an enterprise product to export, and the date of overseas shipment has arrived, just in time for the 30th, 29th, 30th, 1st, 2nd, 4th and 3rd day of the Lunar New Year. If the ship arrives and the goods can't be loaded, then we will lose 3 million, not just 3 million, but the biggest problem is the loss of international reputation. What about these problems? This is so sudden. It turns out that the ship arrived during the Spring Festival, but just arrived. After it arrived, thousands of people in the factory proposed a holiday to celebrate the festival. But I will leave after the Dragon Boat Festival. What should I do? At that time, the Party Committee of the Group immediately said that the Party Committee would set up a team, and we would hold an enlarged meeting of the Party Committee to see if our party member could come forward at the critical time. So we held a live meeting. At that time, we really didn't expect that among the nearly 180 party member, only 4 were absent, 2 were on a business trip, and the others came back without complaint. They said it was time for the party to test us. Who will do it if you don't do it at this time? If we don't do it, who will? We must finish this work, and we in party member must finish this task first. The state stipulates that holidays are three times the salary, and the company decides to give everyone five times the salary. Party member said: "No, we must follow the standards." Afterwards, the company decided to give everyone a certain subsidy. Everyone said, "These are all for the Party Committee as funds for its activities. We can't take them! " At this time, we really saw the role of the Party Committee and the vanguard and exemplary role of party member.

Reporter: The key time has really come out. Next, I would like to ask, in 2000, Delide Group established Delide Logistics Company. What was your motivation and idea when you chose to invest in the logistics industry?

Wang Xueli: As we all know, China began to rise in recent ten years. In this rise, logistics is the most backward. If there are problems, there will be opportunities, which is also the greatest potential for the future development of China logistics. Look at developed countries, such as North America. Generally, the logistics cost of the best enterprises in North America accounts for 12%- 15%, while the well-managed enterprises in Europe generally account for 12- 15%, with a maximum of 18%. The best business management in China is 22-26%, generally around 30%. Why? The layout is unreasonable. The comprehensive plan is not enough, and the enterprise still continues the model of state-owned enterprises in the past. Basically, all aspects are complete, "small but complete." So many people, not enough strength, not enough enthusiasm, too much wrangling. Therefore, the associated cost, coordination cost and comprehensive cost are greatly improved. Thus, in the fast-developing China, logistics is the future prospect. This great potential is here. I just attended a China-Japan-Korea seminar in Korea, and the Korean government intends to provide a series of policy support. China enterprises are just people shouting, but their real strength is not enough. If we give real logistics enterprises and developed enterprises some policy support as soon as possible, and give them some quick help to grow up as soon as possible, it may be good for our country and all aspects.

Reporter: Next, I'd like to ask you what's your opinion on the current form and development space of logistics in China, and what opportunities and challenges the current situation of logistics in China has brought to Delide?

Wang Xueli: I think China's logistics market has great potential, and the profit margin of national logistics in the future is also great. At present, it is between 7.8-9% for the country, and in the future, the country may be able to develop logistics to 10% independently. This space is certain, this space is also the investment of national finance and taxation in the future, and it is also the great potential of enterprise development in the future. This has great potential, which is one of them; Secondly, what opportunities will it bring to Delide Company? I think after all, Delide is an enterprise in China and understands the corporate culture in China. As I said just now, our concept is very effective and we can integrate with the international community. I think this may be the best opportunity for our development.

Reporter: So what challenges does it face? For example, when the logistics industry is fully opened to the international market this year, foreign enterprises will have a great impact on domestic logistics enterprises after entering the China market. Should some measures be taken to properly protect domestic logistics enterprises?

Wang Xueli: I think protection is a kind of backwardness. No matter what problems and difficulties we face, we can't escape. We must try our best to find ways to deal with and solve them, so that we can grow and develop. With the reform and opening up and China's accession to the WTO, it is inevitable for international multinational companies to enter the China market and participate in the competition. In fact, foreign companies have already entered in disguise. Now it competes not only with the domestic market, but also with the international market. In international competition, international multinational companies have the advantages of multinational companies, and we have our own advantages. With our strength, we can't compete with foreign multinational companies. This is something we can't compete with, but we can give full play to our advantages. I think we have four advantages: First, we know the culture of China, and we have an emotional problem ourselves. China is a sentimental country; Second, the comprehensive ability level of our system is reasonable; Third, our comprehensive cost is certainly much lower than that in the world, perhaps only 20% of it; Fourth, the development of our enterprise is full operation, not one person or several people. In foreign multinational companies, China people will always just work for them, but in our enterprise, you are the master.

Reporter: Have a sense of ownership.

Wang Xueli: Yes!

Reporter: I want to ask again, what is the most important experience, experience and understanding accumulated by your fast-running logistics enterprise? Can you talk about it?

Wang Xueli: I don't think we have achieved rapid success, but our framework and basic layout have been established, which means we can develop rapidly. I think the rapid development of the company can not be separated from the following points: First, we should be honest and trustworthy, which I emphasized at the beginning. We regard virtue and honesty as the spiritual core of all employees. Because virtue and honesty are the necessary conditions for a person and an enterprise to stand on the society, especially in today's increasingly fierce competition. Second, innovation, we can develop from a small enterprise that was in debt 10 million years ago to today, which is inseparable from the continuous innovation of business philosophy, business methods and business content. Innovation is the driving force of enterprise development. Third, we have a professional team. Fourth, our layout is reasonable, we can communicate with each other, and we can think of similarities, which is the basis for the rapid development of enterprises. They are happy and efficient. I never interfere with them. They just need me in any difficulty. On the whole, I don't add any difficulties to them.

Reporter: You play the role of putting out the fire. What difficulties do they have for you?

Wang Xueli: Fire fighting was in the past, and there is no fire fighting now. China itself is a developing country, so some laws and regulations are not perfect in its development. In some cases, they have encountered resistance in the coordination of government policies and departments, and at this time I may be needed to coordinate.

Reporter: What is the role of the coordinator?

Wang Xueli: Yes, the role of coordinator.

Reporter: Are you satisfied with the development of Delide Logistics in the past six years?

Wang Xueli: I am very satisfied with the development of our enterprise. I think this development of our enterprise should be said that the first year is to lay the foundation, the second year is the layout, the third year is the rise, and the fourth year is to start making profits. In other words, we began to make profits in 2004 and 2005. I feel that through the development in recent years, logistics has changed from the original main business of our group to our main business, so our group should fully support its rapid development from all aspects.

Reporter: Now the group takes logistics as the center, and other industries serve logistics enterprises?

Wang Xueli: The group still has its main business, but the next step is to establish a logistics group.

Reporter: Just take this piece out alone?

Wang Xueli: Yes.

Reporter: What role does the logistics industry play in the group? You talked about it just now. I hope you can talk about it in detail.

Wang Xueli: I think the extended service of logistics is getting bigger and bigger, wider and wider, and the potential is getting bigger and bigger, because logistics is express delivery, and then the third party logistics and the fourth party logistics will form the fifth party logistics in the future. This is a growing business.

Reporter: Is this your goal?

Wang Xueli: Yes.

Reporter: Do you have such an ideal that logistics will benefit the whole group, promote the development of various undertakings of the group, accelerate the rapid expansion of the enterprise and make it a century-old enterprise?

Wang Xueli: Well, as I said just now, what we are doing is not my own business. When I came here to do this enterprise, I was doing a joint-stock enterprise and a common development enterprise. I never thought about doing it for three, five or ten years. Our idea is to do it for a hundred years.

Reporter: Is it to make it a century-old enterprise?

Wang Xueli: Yes.

Reporter: The next question is what I just said. Being a century-old enterprise is the most important plan. So do you have a five-year plan or a ten-year plan now? Subjective thoughts are still written on paper?

Wang Xueli: Yes, an enterprise cannot be implemented without a plan, and there is no development without a plan. If we want to develop in three years, five years and ten years ... there must be several steps to develop. We complete each step according to our layout.

Reporter: Is this layout and outline also studied by the board of directors?

Wang Xueli: Yes, it was approved by the whole team.

Reporter: Has its scientificity and feasibility been certified by experts?

Wang Xueli: Yes.

Reporter: Because this is very instructive for enterprises, we must follow the plan.

Wang Xueli: Yes.

Reporter: In the future, what do you think will be the investment in logistics after the group takes this aspect out separately?

Wang Xueli: Since we established this framework, the Group has given it unconditional support.

Reporter: Are we going to cooperate with foreign companies next?

Wang Xueli: That's for sure. At present, logistics itself is both competition and cooperation, and cooperation is used to promote competition, so it is necessary to cooperate in all directions.

Reporter: Last time we interviewed the person in charge of a foreign-funded logistics enterprise, they said that they knew the Asia-Pacific region better, and China was their best. We asked him if this sentence was aimed at foreign companies or domestic enterprises. They said that they are talking about the same foreign companies now, but the next step is to talk about Chinese enterprises. This means that they want to occupy the whole market in China.

Wang Xueli: I think some multinational companies are really strong in coming to China, but they may not be fully developed in China, because they may not have the advantages in personnel, culture, geography and environment, or they may not know the national conditions of China. It's like a war at this time. Fighting in different places, he doesn't know the terrain and other comprehensive things. These congenital deficiencies will make them more passive. Therefore, we may not be unable to win.

Reporter: But he used the management of China, and the management came from China.

Wang Xueli: Yes, but some projects include several projects. If you lose two points, you still fail.

Reporter: Well, today's interview is over. Thank you very much

Wang Xueli: With unimpeded and sincere cooperation, China's logistics industry is promising, and China's strength is coming soon!