I want to open yogurt, and now many of them have closed down. What are the prospects? Please give me some advice.

I have been running a fresh milk bar for five years. At present, there are 100 student training shops in China, with a success rate of over 60%.

In this article, I will share with you the management concept of fresh milk bar in detail, which will increase your success rate of starting a business by more than 1 times. (You can like to collect it and refer to it at any time in the future.)

1, blindly opening a shop has to say that people who blindly open a shop really don't lose money at all.

Entrepreneurs in this group are unwilling to think. Just watching others make money, I naively think that I can make money, or even do better.

In any industry, there are people who make money and people who lose money. Only by finding a project that suits you can you make money.

Fresh milk bar projects are mainly community stores, most of which are opened at the entrance of the community, with schools around, and it is best to have business. If you choose to join, the investment is about15-250 thousand. If you learn technology to open a shop yourself, you can open it for 6-65438+ 10,000 yuan.

The products of fresh milk bar are mainly pasteurized fresh milk and handmade yogurt.

Some stores have more products and are constantly upgrading, such as my store. At present, the products are pasteurized fresh milk, old yogurt, fruit yogurt, hand-cranked yogurt, fruit fishing, yogurt ice cream, warm yogurt, five-grain yogurt, zero-calorie yogurt and so on.

Most of these shops are at the peak after school in the afternoon, and they are more leisure at other times. If there are many people in individual business districts, they will be open all day.

What's more, this kind of store is the business of old customers. It will be a little harder in the early stage, and maintaining the relationship with customers will be very easy in the later stage.

These are the precautions for opening a fresh milk bar. If you think it's okay, you can keep watching.

2, the product is single. In this industry, except franchise stores, others who open their own stores are imitating each other.

If you carefully observe your friends, you will find that most of the products in the fresh milk bar are only pasteurized fresh milk, old yogurt, hand-cranked yogurt and fruity yogurt.

When I first opened the store, customers tried more early adopters, and the business may be good. But after a few months, customers are tired of drinking, but your products are still only a few, and sales naturally decline.

I have been running a fresh milk bar for five years, and I update several products every year to develop different products for different people. For different groups of people, I design the packaging that this group likes.

At present, the products in our store are pasteurized fresh milk, old yogurt, fruit yogurt, hand-cranked yogurt, whole grain yogurt, warm yogurt, fruit fishing, yogurt ice cream, purple rice yogurt, osmanthus rice yogurt, zero calorie yogurt and so on. The products cover people of all ages and are updated every year, so customers can buy different products whenever they come.

3, site selection problem Fresh milk bar products are highly repurchased, so they are all doing business with old customers.

Many shops are located in pedestrian streets and commercial streets. There are many people coming and going in this place, mainly retail, and few customers buy again every day.

If you drive in a place like the community gate or the school gate, are you an old customer every day and your business is stable?

4, the price problem Many people who start a business for the first time will use their own cognition to judge customers, always thinking that cheap can be small profits but quick turnover.

The thinking of small profits but quick turnover is not suitable for physical stores. Only mass-produced factories can play this mode.

Physical stores must be profitable. Rent, labor, utilities and operation are all your costs. Only if you have enough turnover can you bear these costs and make a profit.

Once you work hard and stop making money, you will give up on yourself, and you don't need to be told at all.

I put this reason at the end, because it is also the most crucial point. If you are in a bad mood, it is really not recommended to open a shop.

You have a lot of problems after opening the store!

For example, if the capital chain is broken, how should you solve it?

You can't operate normally when employees leave. How do you solve it?

How do you solve the vicious competition between your peers and you?

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There are still many problems. As long as you can meet any problem, you can be calm, dare to face it and dare to solve it, and you can open a shop.