What kind of website do you want to build?

1. Industry website

For those who have certain resource advantages in a certain industry, it is a very good choice to build an industry website for that industry. Although the number of users of this type of website cannot be compared with that of large and comprehensive websites, their users are all effective customers. I remember there is a "28 theory". According to this theory, 20% of users of industry websites are invalid users and 80% are effective users; the opposite is true for non-industry websites.

For example, Donews is such a very typical representative. Of course, if you build industry websites for traditional industries, such as China Hardware Network, China Clothing Network, China Food Network, and China Chemical Network, you still need a lot of investment, which is something that individual website webmasters cannot accomplish. Therefore, we don’t have to choose some other industries. We can completely expand the “industry” mentioned here. For example, if you are proficient in “Flash” and have good relationships with experts in the industry, then you can plan an industry with Flash-related websites only do this and nothing else. If you are a high school Chinese teacher and have very advanced research on high school Chinese teaching, then you might as well write an industry website according to the catalog of textbooks, that is, to provide courseware and test papers. , lesson plans, study plans, and teaching research are all linked to one page. To be more specific, when a user opens the website, he or she will see the entire catalog of high school textbooks. For example, when a user clicks on the first text in Volume 1, he or she will be able to see all the practical information for that text in the page that opens. This is entirely possible for experienced teachers.

Therefore, industry websites should make their points smaller and more accurate, so that benefits can be obtained quickly.

2. Targeting the most common users

Users are money, and you can earn a lot of advertising fees if you have visits. But how can we win users? This is "processed" from hao123 and other people's analysis of its success.

People who read this article must rarely use hao123, and basically no one sets it as the default page of their browser. But when you go to an Internet cafe or a non-IT user's computer, you will invariably find that hao123 is selected as the default homepage of IE. Why? I believe that when you first came into contact with the Internet, did you worry about having to remember one URL after another? Now The same is true. With the rapid development of the Internet, among the huge user groups, there is an extremely large non-IT and novice user group. They will not memorize URLs, although many domain names are easy to memorize. Research on some other websites of hao123 webmaster has such characteristics. For example, he has a Flash animation website, which is also consistent with this characteristic, because ordinary users surf the Internet for leisure and entertainment, and professionals do not visit specialized websites.

Based on this, it is not something to consider when planning a new website. You must position your website for the most popular and common user groups.

For example, IT college websites are now everywhere. These websites all pursue the trend of "portal", ranging from simple to complex, from ordinary to industry teaching, all-inclusive. In this way, although every user may feel that there is something they need here, but after a few glances, will they still come?

If you change the angle, we do not do high-end products, but only do things that are targeted at newbies. The teaching content that is the most common, needed, and of concern should not be high-end or comprehensive. After all, the number of novice users is several times that of experts. And being a novice like this doesn’t require high skills.

3. Regional classified information websites

There are already many classified information websites, such as Keqiji, Ganji.com, etc. In addition, portal websites such as 163 and QQ have regional classified information. , does that mean that new entrants have no future? Of course not!

The first choice city should be moderate in size and avoid sharp edges. It is more troublesome to promote websites in big cities like Beijing and Shanghai, and such websites may already exist, so there is no need for us to compete with them. The cities selected should be medium-sized city-level cities or larger-sized counties or districts. Such cities are of moderate size and have a certain number of users, but are not particularly large, making it easier to promote.

Secondly, small and medium-sized cities were chosen because existing national classified information websites do not have the ability to collect all information about such cities and promote it in the region.

The content of the third information. The message must follow a practical reason.

It should be really interesting to users in the region and really helpful to their lives. At the same time, the main user group should be middle-aged and young users.

The fourth specific channel: second-hand transactions, real estate transactions, logistics, job recruitment, making friends, etc. are all popular content. For example, the author lives in a small city in northern Jiangsu. There are one to two hundred pieces of content on second-hand transactions, logistics, and job recruitment on a local website every day.

The second is the business information in the region. In the early stage of the launch of the website, a dedicated person can classify the area by streets, functions, etc. and include it in the website for free. Specifically, for example, you can add all shops and businesses on Jiefang Road for free. At the same time, users can also search for a restaurant on Jiefang Road using the keyword "catering". In short, it is to facilitate users to find information. The initial workload is a bit heavy, but it is not particularly difficult if the city is not particularly large, and only major stores can be included in the early inclusion. The collected stores can be comprehensive shopping malls, specialty stores, KTV, bars, etc.

Fifth promotion: After the preliminary preparations are completed, a batch of leaflets (pictures and albums) can be produced together, and they can be hung or distributed for free in the merchants who have settled in the city. Distribute on main roads (this is possible in small and medium-sized cities). In addition, you can also organize some interactive activities to build popularity.

Sixth content: The content here does not refer to the initial content, but to the updates after the website is established. After gaining a certain popularity, users will take the initiative to publish information such as second-hand, logistics, job recruitment, and making friends. Secondly, some shopping malls and larger specialty stores will generally have dedicated personnel responsible for online publicity, allowing them to come Publish for free. If the shopping malls in the area cannot do this, you can sign an agreement with them to help them update their information for free.

At the same time, depending on the size of the city, you can consider having about 2-5 information staff, and let them check by area every day to see if there is the latest promotion information, discount information, new product information, and activities in their area. Information, etc., some are released immediately, and merchants are also required to take the initiative to contact and release when they have such information.

In this way, content related to people’s lives and leisure in this region can basically be included, and then you can make money. For example, charging for publishing information, charging for setting up special areas for large shopping malls to promote, etc. In other words, it is equivalent to having mastered a media, and the operating cost of this media is relatively low. Of course, if you want to expand, there are many ways, such as contracting a page of a certain newspaper in the region and publishing the information collected on the website in the newspaper (of course, this refers to paid information).

Note: The reason why such websites can make money is because national classified information websites cannot localize information. It is still possible to seize this opportunity and become a small millionaire.

In fact, although various types of websites are emerging in an endless stream, latecomers and newcomers can still create promising websites as long as they find the right positioning, the right foothold, and the profit model. .