What does KA division mean? What does it mainly do?

KA(KeyAccount) literally translates as "key customer", which means "key customer" and "important customer" in Chinese. For supplier enterprises, KA store is a direct selling terminal platform (such as Wal-Mart, RT Mart, Auchan, Lotus at the beginning, Metro, Century Lianhua, Carrefour and Tesco), which has great advantages in business area, passenger flow and development potential.

KA division is mainly engaged in the core business of the company, and is in charge of the products and services in the main areas of the company. * * * The same point is to maintain the strategic relationship with key customers, take consumer maintenance as the guide and provide customers with long-term value as the center.

Extended data

The structure of the division system originated from the American General Motors Company. In the early 1920s (1920s), General Motors acquired many small companies, and the scale of the enterprises expanded sharply, and the product types and business items increased, but the internal management was difficult to straighten out. P Si Long, then the executive deputy general manager of General Motors, referred to the management experience of DuPont Chemical Company, and completed the reorganization of the original organization in the form of division system in 1924, which made the reorganization and development of General Motors a great success and became a typical example of implementing division system, so the division system was also called "Sloan model".

The business division system is to set up several business divisions according to the business of the enterprise, including dividing departments according to products, regions and customers (markets). Under the macro leadership of the enterprise, the business division is a department with complete business autonomy, independent operation and accounting. It is not only the profit center controlled by the company, but also the product responsibility unit or the market responsibility unit, and has the function of unified leadership of product design, manufacturing and sales activities.

This department must have three basic elements: a relatively independent market; Relatively independent interests; Relatively independent autonomy.

References:

Baidu Encyclopedia -KA (Important Customer)? Baidu encyclopedia-business division