Corporate Culture of Hefei Guotai Food Co., Ltd.

Team learning, happy work, harmonious management and steady development.

Corporate culture is gradually formed in the long-term operation of the company, and it is the values and behavioral norms that all employees abide by and pursue together, and the culture of each member of the entrepreneurial team directly shapes the corporate culture.

Learning is the source of the company's continuous progress and innovation. By creating a learning atmosphere, Cathay Pacific will be built into an efficient learning organization.

During the study period, the Cathay Pacific team has a pleasant work, harmonious management and stable development, which ensures the sustainable operation of the enterprise. By completing the construction of CIS system, a relatively complete corporate culture system is initially formed.

Cathay Pacific's corporate culture will be recognized by the society through the establishment of a "learning organization" internally, good sales performance and satisfactory customer service externally.

Take "product strength, sales strength and image strength" as the corporate image of Cathay Pacific. Pursuing innovation is the core competitiveness of Cathay Pacific enterprises.

Gradually let Cathay Pacific's corporate culture become the main force to attract talents and enterprise development.

Let Cathay Pacific become a respected enterprise.

Let Cathay Pacific entrepreneurs become respected entrepreneurs. Team learning

Basic idea: gather Yingjie sincerely and join hands with the team; A wild goose leads, and many wild geese spread their wings; Fate is in step with * * * *; Clear goals, indomitable spirit.

Team spirit: determination, courage, responsibility and diligence.

The reason why we can continuously provide customers with high-quality products and services is because we are a pragmatic, ideal and inclusive team, trusting each other, helping each other, advocating action and conforming to the company's philosophy.

The unity and cooperation of the team and the unity of ideas are the cornerstones of the survival and development of enterprises.

Cathay Pacific's success is not only because of one person's Excellence, but because we are an excellent team.

Team mission: grow with customers and assist customers with professional knowledge.

Provide high-quality service from the inside out, share a wonderful lifestyle with customers and enjoy relaxed work fun.

Learning methods: keep pace with the times and establish a learning organization.

Learning process: learning, action; Study again and act again until you succeed.

Learning purpose: apply what you have learned and innovate constantly.

Learning and innovation: constantly challenge yourself, pursue Excellence, and experience the hardships of starting a business and the joy of harvesting in the process of surpassing yourself.

Only by constantly bringing forth the old and bringing forth the new can society progress and enterprises develop. Innovation is a spirit, an ability, and a driving force for sustainable development.

In Cathay Pacific, learning innovation also includes innovation in management, marketing, system and service. Innovation runs through all aspects of enterprise operation, so that every post, every person, every day and every moment is innovating.

Happy work:

Basic idea: Cathay Pacific entrepreneurs should make clear the purpose of starting a business, improve their self-starting values and think from the perspective of others.

In short, it is "a blessing to lose, a curse to take advantage" and "if you want to know, turn it upside down".

Create an optimistic working atmosphere when encountering difficulties, and let employees work happily under pressure.

Happy method: all kinds of ingredients can appreciate each other, learn from each other and enjoy a successful experience;

Outside, we can gain social recognition, integrate various resources, cooperate happily, and make outstanding contributions to enterprises and society.

* * * Win-win concept: respect each other, put yourself in other's shoes and develop together with relevant stakeholders (customers, suppliers, partners, employees, industry and society) * * *.

Happiness-oriented: Attract employees and departments rotated according to their own goals to the same direction, so that everyone can work together easily and happily, and have strong self-discipline and actively strive to achieve the long-term goals of the enterprise.

Happy motivation: employees feel the affinity of the enterprise and form a high degree of loyalty to the enterprise, thus inspiring their pride and incomparable creative enthusiasm; At the same time, we will continue to attract outstanding talents to join us to ensure the continuous innovation and endless development of Cathay Pacific.

Employee happiness: Only when employees are happy and satisfied can we provide good products and services and make customers happy and satisfied.

Customer happiness: Only when customers are happy and satisfied can they buy Cathay Pacific products and services and enterprises make profits.

Enterprise happiness: Only when the enterprise is profitable can the enterprise be happy and satisfied and repay the society.

Working atmosphere: Let every employee work hard.

Work style: keep your word.

Leadership: pursuing something is not doing nothing, not doing nothing.

Employee's work: own work = what should be done+what should be done+innovation.

Work goal: do better today than yesterday, and do better tomorrow than today.

Harmonious management:

Basic idea: internal and external:

Internally, consciously create the concept of "small victory depends on wisdom, big victory depends on morality". Establish the employment concept of "wealth is scattered, wealth is scattered". Firmly believe that the cause is created by people and the goal is achieved by people.

Externally, we should "do well" and gather the resources of the world. Such as talents, time, tactics, methods and technologies. And create a good development environment for Cathay Pacific. We should have a "water-based thinking", be more flexible than rigid, be more obedient than rebellious, regard ourselves as the "weak", establish a United front, unite all people and enterprises (including competitors), not be enemies with competitors, but hold high competitors, learn from them and develop with the trend.

Harmony is the soul: the concept of harmony was first put forward by the ancient Greek philosopher Pythagoras. He believes that man, man and nature, the earth and other planets must rely on harmonious relations to survive. Harmony is the essence of the world.

If enterprises want to achieve harmony, society, enterprises and people all need to rely on morality and law to adjust their relations, especially the harmony between morality and values.

Cathay Pacific adheres to the principle of being a man first, then being an enterprise, and stresses honesty. Enterprises are sincere to employees, and employees also need to be sincere and brave to contribute to the enterprise.

Enterprises rely on employees to develop and employees rely on enterprises to survive. Only by sustainable development can enterprises create lasting value for shareholders and employees get lasting development opportunities.

Seeking truth from facts: the premise and guarantee of doing things, accurately grasping the development status of the industry, combining with the actual situation of enterprises, fostering strengths and avoiding weaknesses, facing up to problems and solving problems, so that the strategic decision of enterprises is forward-looking and operable.

Personal realism: Cathay Pacific members are required to tell the truth, do practical things and be honest.

Be strict with yourself in your work, start from small things, be down-to-earth, strive to implement every achievement and create a realistic fashion.

Emphasize hard work: Cathay Pacific people need to work hard at any stage of their growth. Struggle requires Guotai people to have excellent strategic vision and personality charm that is not afraid of difficulties and challenges;

Efforts also require Guotai people to unite as one, help each other in the same boat, strengthen the overall quality of the team internally, and maintain harmonious cooperation with customers, distributors and related groups externally.

Pursuit of dedication: Cathay Pacific people are required to behave in a normal way and make persistent dedication in their daily posts.

Only when you devote yourself wholeheartedly to the industry you are engaged in and take it as your lifelong pursuit can you stimulate your inner passion and motivation, constantly surpass yourself, paramore and achieve harmony.

Develop with steady pace

Basic idea: The world is full of changes, and the success or failure of a company depends largely on its ability to adapt to changes. This means "speed is everything". At present, competition is increasingly manifested as time competition, because the intensity and speed of talent flow are getting faster and faster, the development time of new products is getting tighter and tighter, the life cycle of new products is getting shorter and shorter, and the response speed of customer service is getting faster and faster ... This requires each of our employees to stress speed on the premise of ensuring quality, thus speeding up the operation of enterprises. Only in this way can we constantly seize the market opportunities and let enterprises stand at the forefront of the market, and enterprises can achieve sustainable development.

Scale of development: both sales and profits should be increased, emphasizing market scale rather than enterprise scale.

Look at two things steadily: one is to seize market opportunities, and the other is to create market opportunities. Whoever occupies the market will occupy the world.

Marketing strategy: Cathay Pacific combines market orientation with market creation to establish a good reputation in the market through equal, fast and high-quality service. Adopt the marketing strategy of "refined management and precise operation" to integrate the domestic market with "deep distribution"; Give full play to the advantages of network and actively explore the international market.

Customer service: Service quality affects customer satisfaction and enterprise life. Excellent service comes from high-quality talents and high-level operation. Customer satisfaction is our eternal pursuit. Company code of conduct

1, Cathay Pacific Enterprise Spirit

The study team is dedicated and happy.

Diligent, pragmatic, innovative and efficient

2. The ideal of Cathay Pacific enterprises

Domestic well-known industry experts

3. Cathay Pacific values

Happy employees, serving the society

The development of enterprises is consistent with the happiness of employees.

4. Cathay Pacific's strategic objectives

In the field of industry segmentation: strive to be the first in China and create the first class in the world.

5. Guotai corporate vision

In the roasted seeds and nuts industry, domestic excellent producers and service providers are expert enterprises with influence in the international market.

6. Cathay Pacific's business philosophy

1) The company's business philosophy-customer satisfaction is our eternal pursuit.

2) product management theory-first delicious, then good to sell, then good to sell.

3) Marketing management theory-refined management and precise operation.

4) The concept of market competition-to be a strong regional brand.

5) The concept of technological innovation-failure is allowed and innovation is not allowed.

6) the concept of technological transformation-expanding profit space

7) Product development concept-guiding new life and meeting new demands.

8) Quality management concept-1%negligence is 100% loss.

9) After-sales service concept-service tenet-sincere service

Service principle-users will always be friends

Service policy-fast, meticulous and high quality

Service goal-satisfaction and happiness

10) supply and distribution management concept-bidding and purchasing, shopping around, competing and supporting, choosing the best among the best and choosing the cheapest.

The same product is better than quality, the same quality is better than price, and the same quality is better than service.

1 1) investment development concept-take banks as the center, consolidate advantages, integrate resources and extend development.

12) environmental protection mission concept-create green food and create a green environment.

7. Cathay Pacific management philosophy

1) mode1234-Focus on refined management and precise operation.

Take high-quality products and high-quality services as two basic points.

With the continuous optimization of manpower structure, workflow and product structure.

Accuracy, quickness, precision and detail are the four requirements.

2) Training concept-establish new ideas and guide new thinking.

3) the concept of decision-making-speaking with numbers

4) the concept of employing people-people-oriented, morality first.

Only people with virtue can be reused without exception, and people without virtue can be cultivated and used.

Without virtue and talent, use is restricted, without virtue and talent, it is resolutely not used.

5) Talent concept-A capable person is a talent.

Whoever has high technology will build a big stage for him.

6) the concept of reward-whoever has made great contributions will be rewarded.

Salary = attitude+ability

Personal income = company performance+personal performance

7) Work concept-work with passion, do what you say and do it well.

8) The concept of cadres-serving employees and making employees happy.

Management is serious love, and training is the greatest welfare.

Everything serves the front line.

Be kind to others and take responsibility.

9) Employee concept-Cathay Pacific relies on us to revitalize and we rely on Cathay Pacific to develop.

Take the cause of Cathay Pacific as our responsibility, not the interests of Cathay Pacific as our responsibility.

Do the right thing and then do it well.

Keep the road simple-simplify complex things and perfect simple things.

There are no miracles in the world, only concentration and the power of concentration.

Give someone a rose, leave a lingering fragrance in your hand.

10) system concept-what is said is effective.

1 1) cost concept-reduce one cost and gain more.

12) public relations concept-be honest with each other and turn customers into friends.

13) crisis concept-if you don't advance, you will retreat, and opportunities are also costs.

B. code of conduct for employees

1, training words for Cathay Pacific employees

If you don't work hard today, try to find a job tomorrow.

2. Values of Cathay Pacific employees

Work hard

Dedicate to the company

Be loyal to the boss

be sure of oneself

3. The work outlook of Cathay Pacific employees

Work style-quick response, immediate action

Timely reporting is a sign of responsible work.

Leadership-pursuing something, not doing nothing, not doing nothing.

Management is on the front line, sinking and moving.

Care about the front line, master the front line and manage the front line.

Observe more, think more, respect more, communicate more, walk more and use more methods.

Employee's work-work = what should be done+what should be done+innovation

Where there is tracking, there is a result.

Attitude determines everything, attitude determines the situation, and attitude is the sense of responsibility.

Work goal-do better today than yesterday and do better tomorrow than today.

4. The learning philosophy of Cathay Pacific employees.

Learn from all staff, improve their quality and build a modern enterprise team.

Employees live by studying, and enterprises operate by education.

Work while studying, study while working.

5. Team spirit of Cathay Pacific employees

Participation-active integration and active participation

Collaboration-brainstorming and collecting wisdom

* * * Enjoy-Information * * * Enjoy Hardware * * *

Qi Xin-United wins.

6. Behavior of Cathay Pacific employees

Discipline-discipline and law are prohibited.

Keep your word-keep your word, keep your word.

Loyalty-a loyal enterprise that loves work and position.

Principle-grasp the opportunity principle first.

7. Cathay Pacific employees' public relations etiquette-

Civilization-clean and tidy, decent words and deeds.

Politeness-turn guests into friends and be polite to colleagues.

Optimism-act optimistically and serve with a smile.

Friendly-supercilious, friendly cooperation

8. Cathay Pacific employees live in the world-

Be down-to-earth and seek truth from facts

Sincerity-live in harmony with others.

Organization-When things become clearer day by day, pay attention to actual results.

Pursuit-self-improvement-"1234" in the development of corporate culture of Cathay Pacific Airlines;

1: a core

-Create a corporate culture with learning and innovation as its core.

2. Two structures

-Strengthening the construction of human resources and marketing system based on learning organization and staff training.

3. Three links

-Based on technological advantages, with marketing strategy as the means and customer service as the guarantee.

4. Four major innovations

-Persist in technological innovation, management innovation, marketing innovation and system innovation.