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What are the profit models of e-commerce websites?
1, using existing resources; For example, a clothing enterprise sells products through the network (enterprise products are its resources), a marketing consulting company provides consulting services through the network, and the portal website uses huge traffic to sell advertising space.
2. Use some accumulated resources; For this mode of e-commerce enterprises, as long as they accumulate rich resources, build a good platform and increase publicity and promotion, they can succeed. You can attract a large number of netizens to visit by providing free services, gain advertising revenue, or adopt a paid membership system.
3. Use two kinds of tourist resources; For this mode of e-commerce enterprises, it is necessary to build an excellent platform and attract two kinds of visitors facing the platform through strong publicity. Usually, in the initial stage, the free strategy is adopted for both tourists.
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Extended data:
Mobile e-commerce, a new e-commerce model, not only provides an e-shopping environment, but also provides a brand-new sales and information dissemination channel. From the perspective of information flow, the services provided by mobile e-commerce can be divided into the following three aspects:
1. "Push" service: mainly used for public information release. The application fields include current news, weather forecast, stock market, lottery announcement, traffic information, recruitment information, advertising and so on.
2. "Pull" service: mainly used for customized reception of information. Application fields include service bill, telephone number, travel information, flight information, cinema program arrangement, train timetable, industry product information and so on.
3. "Interactive" services: including electronic shopping, gambling, games, securities trading, online bidding, etc.
References:
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